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macrumors bot
Original poster
Apr 12, 2001

Apple design chief Jony Ive and industrial designer Marc Newson are set to design London hotel Claridge's 2016 Christmas Tree, it has been revealed (via The Verge).

The Claridge Christmas tree has become something of a festive Mayfair landmark, drawing Londoners and tourists alike, with notable designers having created the seasonal decoration since 2009.


Ive and Newson's creation will be unveiled on November 18, and follows similar commemorative trees designed by Christopher Bailey for Burberry, Dolce & Gabbana, and Kelly Ellis of McQueens, amongst others.

Ive has collaborated with close friend Newson on a number of one-of-a-kind projects in recent years, with many of the creations being sold off at auction and raising millions of dollars for charity in the process. Previous products have included a red Mac Pro, an aluminum desk, and a special edition Leica camera.

In 2014, it was revealed Newson had been officially hired part-time by Apple to work with Ive's in-house design team. Newson is also rumored to have worked on previous Apple products before officially joining the company.

Article Link: Jony Ive's Next One-of-a-Kind Design Project is a Christmas Tree


macrumors G3
Nov 23, 2011
"To... create... this Christmas tree, we fundementally... rethought the design of what a tree could be.

By consolidating the branches into an... atypical tree shape, we minimised surface area, without reducing its instrumentality. The branches... sympathetically dance in the anomalous "Magic Snowball" formation.

We also... re-examined its pallete, unanimously agreeing... on the striking, yet subtle... "Unapologetic Beige".

Put simply, it's the best Christmas tree we've ever made."



macrumors 68030
Jun 30, 2007
Midwest USA
Of course there are no removable parts or any way to change the look and usefulness. Why? Because its good for only one Christmas, you don't need to store it, and Ive knows better than you what a good Christmas tree looks like. Besides buying a new Christmas tree every year is good for Ive's stock options. Also the picture can't be real, because it is too large, too thick, weighs too much, and does not have that Ive antiseptic look with flat primary colors.


macrumors 68000
Sep 29, 2008
This is a great honor for Ive to be asked to design the tree.

From initial comments on here a lot of people don't get art and design.

Apple really need to fire Jon Ive. He is well past his sell-by date and plainly needs a change of environment

Ive is one of the people at Apple who really holds Steve Jobs's vision of design and simplicity. He's one of the people who really needs to stay at Apple.
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