Jony Ive's Next One-of-a-Kind Design Project is a Christmas Tree

[MacRumors]

Apple design chief Jony Ive and industrial designer Marc Newson are set to design London hotel Claridge's 2016 Christmas Tree, it has been revealed (via The Verge).

The Claridge Christmas tree has become something of a festive Mayfair landmark, drawing Londoners and tourists alike, with notable designers having created the seasonal decoration since 2009.

Ive and Newson's creation will be unveiled on November 18, and follows similar commemorative trees designed by Christopher Bailey for Burberry, Dolce & Gabbana, and Kelly Ellis of McQueens, amongst others.

Ive has collaborated with close friend Newson on a number of one-of-a-kind projects in recent years, with many of the creations being sold off at auction and raising millions of dollars for charity in the process. Previous products have included a red Mac Pro, an aluminum desk, and a special edition Leica camera.

In 2014, it was revealed Newson had been officially hired part-time by Apple to work with Ive's in-house design team. Newson is also rumored to have worked on previous Apple products before officially joining the company.

Article Link: Jony Ive's Next One-of-a-Kind Design Project is a Christmas Tree

 

[GubbyMan]

Focus on Apple products Jony!! We don't want a Christmas tree.

 

[Avieshek]

When Marc Newson goes to Google, than would Jony Ive get serious. Well, competition is needed, otherwise they would keep pursuing their focus on Unicorns and Christmas tree.

 

[Cougarcat]

He should cover it in dongles.

 

[NoWayBehind]

I really expected the thinness to at least match the Samsung Christmas Trees. No wonder year over year Christmas Tree Sales are declining.

 

[MrGimper]

It won't have branches or lights as removing those takes courage

 

[miknos]

Sorry Jony, I've seen better trees.

 

[MrGimper]

With Christmas round the corner, perhaps Apple should acquire a beverage company?

 

[44267547]

He should cover it in dongles.

I was waiting for someone to infamously post "He should decorate it with Apple Watch bands."

And yes, I own an Apple Watch and like it.

 

[keysofanxiety]

"To... create... this Christmas tree, we fundementally... rethought the design of what a tree could be.

By consolidating the branches into an... atypical tree shape, we minimised surface area, without reducing its instrumentality. The branches... sympathetically dance in the anomalous "Magic Snowball" formation.

We also... re-examined its pallete, unanimously agreeing... on the striking, yet subtle... "Unapologetic Beige".

Put simply, it's the best Christmas tree we've ever made."

 

[Col4bin]

I really expected the thinness to at least match the Samsung Christmas Trees. No wonder year over year Christmas Tree Sales are declining.

Jony missed a real opportunity by not using AMOLED decorations. Alas, we'll settle for LCD again I suppose.

 

[MartyBeez]

As long as it's made of one piece of aluminium, and having a button that when pressed plays a soundclip of Jony pronouncing the word "aluminium".

 

[iMcLovin]

Courage.

 

[scottish]

Sorry Jony, I've seen better trees.

Have you been given a sneak peak?

 

[skitidetdu]

Powered with usb-c that will require an adapter

 

[M2M]

It took courage to reduce the tree to its most natural essential parts....

It's the thinnest tree ever designed by Apple.

 

[iZac]

It won't have branches or lights as removing those takes courage

So ... an aluminium Festivus pole ?

 

[Nozuka]

Focus on Apple products Jony!! We don't want a Christmas tree.

He's not a robot. He can do whatever he wants in his free time.

 

[MrGimper]

First leaked image!!

 

[CarpalMac]

Here is Apple's / Jony's chance to finally design something since 2007 that could genuinely be described as, Magical.

 

[nt5672]

Of course there are no removable parts or any way to change the look and usefulness. Why? Because its good for only one Christmas, you don't need to store it, and Ive knows better than you what a good Christmas tree looks like. Besides buying a new Christmas tree every year is good for Ive's stock options. Also the picture can't be real, because it is too large, too thick, weighs too much, and does not have that Ive antiseptic look with flat primary colors.

 

[bbfc]

Sorry Jony, I've seen better trees.

WOW! You can see in to the future??

 

[chrisjk]

Apple really need to fire Jon Ive. He is well past his sell-by date and plainly needs a change of environment

 

[orbital~debris]

Sorry Jony, I've seen better trees.

Good use of your time machine there…

Ive and Newson's creation will be unveiled on November 18

 

[neuropsychguy]

This is a great honor for Ive to be asked to design the tree.

From initial comments on here a lot of people don't get art and design.

[doublepost=1477480474][/doublepost]

Apple really need to fire Jon Ive. He is well past his sell-by date and plainly needs a change of environment

Ive is one of the people at Apple who really holds Steve Jobs's vision of design and simplicity. He's one of the people who really needs to stay at Apple.