Look the point is Apple and Google have been running monopolies on the phone industry for a long time. Samsung and Amazon barely even have a stake in that game. Apple doing a knee jerk reaction in threatening the removal of unreal and their dev tools was their "oh sht we do kinda have a monopoly here" reaction. Tbh not ALL of the industry is charging 30% cut. In fact Epic has shown that companies dont need to be taking a 30% cut to be successful. Sure most of all industry companies are taking 30%, but its ridiculous. Even for people who make free mobile games and sometimes charge as little as $1.99 for ad unlock. So they charge 2 bucks and end up with $1.40 giving the store 0.60 per sale. Well if they get a million bucks worth of sales the "store" gets 30% of that. That ends up being $300k out of that milion bucks. Well if you look at a game like Fortnite or a company like Epic they do something like 30million in sales these stores take 10mill put of that. Yet, if you order food, a scarf, a table, or even furniture they take in the range of 0-10% max of that sale. Because its a physical object it deserves to be store taxed lightly, if at all, but a digital product deserves to be store taxed to hell? Its not to upkeep the products and keep them running fine. Its not to upkeep the "advanced servers and related fees" bull they're just greedy. Its just like how Sony and Nintendo went down the multiplayer rabbit hole that Microsoft did, and charging for multiplayer to "cover the vost of the advanced servers." Sure the millions of dollar you're getting is JUST going to that cost. They're both the same thing. Epic has proven with its Epic Games Store 10-15% store tax works just fine to keep a company profitable. This whole 30% thing is so old school reminiscent of when things were starting out. Nowadays these companies just love the big fat paycheck and will fight to keep it because its going to "hurt" the company. Bull if anything it will bring in more devs into creating mobile apps. Also, the 30% cut is not ensuring only high quality games get on the store. There are some crappy crappy games on the App store as well as Play Store, and some of those grab ad revenue only. Does Apple or Google take 30% of each of those too? Kinda hard to split change by 30% isnt it? Yet, those games are allowed to stay on the store. Even the ones that are outright scams. At the end of the day Epic called out the entire industry on its sht and the industry doesn't like it cuz they want to get richer and richer. It has nothing to do about the in game purchasing. It has everything to do with Apple flexing its muscles saying, "Look you give us money and revert your ways, or we will no longer do business with you." Well Apple I'm sorry hate to break it to you, but that would massively hurt you too you idiots. Ok I get banning the game because of a ToS violation, but you also have super inconsistent ToS for things. Either make everything cut at 30% or change the cut of games down to everything else. Its so stupid because its all over some stupid fckn money. Big fckn deal when u die it can't go with you. So Apple either bite the bullet and lower the game percentages or everything else bite the bullet and pay the fckn 30%. Its not that dam hard.