And Apple is not doing this for the benefit of consumers or developers. They just want to keep the App Store model for their own financial gain.
But of course.
And how does Apple earn money ultimately? By making great products that customers are willing to pay a premium for, made possible by their control over hardware, software and services.
Of which the App Store is one way of controlling this unique user experience for me, the end user.
Which means that even if Apple’s key overriding goal for keeping the iOS App Store model the way it is is for profit, its incentives are still pretty much aligned with those of the consumers. Such as myself.
For example, Apple’s control over the App Store is what allows it to force developers to implement features like “sign in with Apple”, privacy nutrition labels and dropping support for IDFA, all of which serve to offer consumers more choice and better privacy. And this is possible only because of the control that Apple exerts over the App Store and consequently, all developers, because not everything that’s good for the customer is necessarily good for the developer, and vice versa.
At the same time, the removal of the 30% App Store commission is not going to result in lower prices for me as the consumer, because software has zero marginal costs and it is assumed they are already priced at revenue-maximising levels anyways. It also means lower revenue for the App Store, which in turn means fewer resources and incentives to maintain the App Store, which I would argue is still a powerful equalising force that allows smaller developers to compete on a more even footing with the bigger ones (and notice how it’s the bigger developer companies like Epic and Basecamp who are pushing for this).
At the end of the day, if Epic gets its way, all that will change is that they will be able to run their own App Store on iOS and charge other developers a fee for hosting their apps.
Epic is not doing any of this to empower developers or benefit consumers. There is virtually zero reason for me to root for Epic in any of this knowing fully well their motivations, and when there’s nothing in it for me. Heck, I see only downsides!
And it’s also telling that nobody has been able to convincingly make a case here for Epic either, beyond some very vague and airy-fairy concepts of “freedom” and “that’s the way it should be”.