Let me know how you feel when you pick up your new car and it comes pre-dented.
It's no big deal, right?
Actually, very good point. I wouldn't like that. But I have seen it many times and most people I know didn't get that bothered.
The pictures of the dents in the laptop didn't appear that bad at all to me. But again, what I found unacceptable from the pictures were those skewed F keys. I was an Apple, Dell, and Compaq warranty tech and I have seen a lot of strange things. Mostly what I would encounter from the thousands of machines I have worked on for eight years were small scratches, maybe a very small dent as appears from the above photographs, but not something as strange as those skewed keys. I was also a Microsoft tech and a network engineer, and I have seen some really shoddy stuff from the PC side, but oddly enough, never skewed keys.
On one customer's three million dollar purchase of Power Macs and Dells, I would very carefully take out each machine, inspect it, and install them into corporate workstation desks and offices. My bosses, both PC enthusiasts and Mac haters, treated the hundreds of machines that came in through IT and treated them like heck. It really bothered me to see some of the damage that was incurred on the computers that came from our own IT department. I also worked in other IT departments on the corporate level as they were my customers, and since no one worker paid for those machines, the abuses that would fall on them were between the shipping department and the IT department's installation of the gear.
Anyway, I hope Apple fixes the issues with those keys and it's my guess that many of their products in that line have the problem with skewed keys. On other stuff, Apple certainly kicks the butt of the Compaqs and Dells I have worked with, but Apple has to fix those keys and probably work with the manufacturer or subcontractor who did the work on the keyboard.