I wish we got to the point where we didn't need cases for phones. All the design aesthetic kind of goes out the window once we put a rubber on it.
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Well the best reason is so the phone doesn't become pointless outside. iPhone (and iPads) are horrible, for me, to use outside, sunlight completely washes it out. It's one of the reason I gave up on the idea of using it as GPS (that and the overheating issue). An OLED screen should fix that.
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The best reason for using OLED is that black pixels are truly black, i.e. no LCD backlight making things bright. If done right, you won't be able to tell where the display ends, like on the Apple Watch.
Well the best reason is so the phone doesn't become pointless outside. iPhone (and iPads) are horrible, for me, to use outside, sunlight completely washes it out. It's one of the reason I gave up on the idea of using it as GPS (that and the overheating issue). An OLED screen should fix that.