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I don't understand how the notch gets proportionately bigger with the screen? The notch size shouldn't change from 5.8" to 6.1" as opposed to the "dummy" shown in the photo.
 
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I wonder what iPhones they will keep in the lineup? I do think you can have too much choice and the available range at the moment is huge. Personally, I'd like to see them stop selling the 7/7+ and below and perhaps even the 8/8+. So the range could be cut to just these 3 new iPhones and the SE2. Should be enough differentiation with the SE2 presumably going to be around £399 (a bit more than the SE), the 8 at around £549, 8+ £669, then whatever prices for these new phones above that.

Looks like 2gb ram iOS devices are soon to be outdated. Better not update iOS on those devices anymore.

Although we still have many supported phones with 1GB RAM and iPads still being sold with 2GB so I'd wager those on 2GB will be ok for another major release or two yet. I imagine the 1GB phones can't have too many more releases though, perhaps the 5s is on it's last now.
 
Are we really to expect Apple to launch its 2018 iPhone, with lower specs than this years 8, but then charge the same price for it? That’s a PR disaster waiting to happen and Apple could certainly do with avoiding anymore negative iPhone press!

This would only work with price drops across the board. The new X and X Plus sliding down into the 8 and 8 Plus price points and this new “budget” phone picking up the price point currently occupied by the 7.

Combine it with the 7 and 6s dissapearing and an updated SE, it would make a pretty decent, tidier line up that still has room to evolve.

Unless Apple is deliberately trying to shrink their iPhone business, then this rumour is likely true.
 
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Are we really to expect Apple to launch its 2018 iPhone, with lower specs than this years 8, but then charge the same price for it? That’s a PR disaster waiting to happen and Apple could certainly do with avoiding anymore negative iPhone press!
This would only work with price drops across the board. The new X and X Plus sliding down into the 8 and 8 Plus price points and this new “budget” phone picking up the price point currently occupied by the 7.
Combine it with the 7 and 6s dissapearing and an updated SE, it would make a pretty decent, tidier line up that still has room to evolve.
Unless Apple is deliberately trying to shrink their iPhone business, then this rumour is likely true.
It might very well be that Kuo (as Apple's ventricular dummy) is just testing out market reactions on this lineup - and its mere general settlement for innovation coming to a standstill.
I haven't seen many X owners explode, so...
 
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I know people who still use 10 year old PCs or Macs. At some point if they push too far people will stop buying. I would be careful if I were them.
How does Apple "push" those who use old PCs/Macs too far? Considering those people are still using 10 yo PCs/Macs mean they couldn't care less of having the latest and greatest. Apple sell refurbished Macs, and there are plenty on the second-hand market.
 
Exactly. What I take issue with is that while the iPhone X looks like a great phone it’s filled with compromises. Face ID, the notch, restarting the damn thing. It’s just a phone full of compromises. Touch ID was something that was ZERO compromise and just was layered on top when you inevitably press the home button to wake the phone. Now that all the hype is wearing off loads of reviewers are admitting there are lots of little annoyances with iPhone X. Reminds me of the Apple Watch, three years in NOW more people want it but in the beginning Apple had no idea how to sell it to people or tell us why we needed to lust after it (something Steve Jobs was famous for making us feel). Same goes for iPhone X......why exactly do we need to compromise?

Also the fact that people are perfectly content on this thread and others with the iPhone 8 or even getting one later this year to avoid the iPhone X is very telling. If iPhone X were truly the best, the 8 wouldn’t exist.

After owning the X for a few months - I’m gonna use my profession as a backbone of my comment... The X — I and my colleagues believe — was never meant to be a mass market device. No way. I’m gonna ignore your issues with compromises. The X is hands down a totally new user experience period. I’m 30 years in — with Apple products. This phone — not having a home button — is a HUGE deal to the mass market Apple customer —and relying on gestures only is a huge jump for an Apple device that quite frankly only it’s core generally tech headed base can deal with. I can read all the arguments about why the X may not be flying off shelves or understand its purpose.

Me I don’t care about the notch, the bevels, the minutia. I care about how my devices function and how I interact with them and they with me.

When I saw Face ID demo’d At WWDC I immediately thought this is huge - a huge jump - but I also immediately realized that the MASS MARKET is no way ready or more importantly trustful of Facial recognition — yet. Frankly it’s just too out there for Aunt Edna or Uncle Buck - and couple that with no home button and those folks are lost in space.

The other issue is security. I was in the Bay Area this weekend and visited Apple Park. Blown away. Also blown away by AR at Apples new visitors center. It’s fing amazing. Animoji’s may seem lame but same thing - when they catch on — holy sheet! This will become another content earning winner big time.

A lyft driver that drove me around Sunnyvale had an X. She only complained about Face ID. I was validated! I asked her if she punched in her passcode when instructed - she said no - she complained Face ID was slow - I asked why no passcode - she said she had it turned off - I said the passcode is critical to the X learning your face. Mine now is 10 times faster bc I’ve entered my passcode when asked.

I also realize that our phones are getting so much more important to use for s e c u r i t y and me I don’t mind if my phone aka my wallet - my door key — my health portal - is a gateway into my life - I want something safe - to safeguard my life. Face ID is the future. Biometrics.

Just like there was push back, complaining etc about the first iPhone and its costs and technolgy here we are a-gain. You or someone mentioned the Watch — I’d bet you thought it would fail. The bashing of the “ugly” AirPods... while in the Bay Area all weekend I was shocked at how many Apple Watches were out in the wild now. And AirPods everywhere.

All this opining by some of you is so defining. Not every Mac is for every person - either is the X. The release was staggered on purpose. The “delays” reported by MEDIA due to “issues” was bull. Apple had a $50 million outdoor campaign ready to throw up in October - 80’ x 30’ tall walls aren’t reserved, bought and printed overnight bc “sales” were slow - they were bought bc they knew all along they’d have INVENTORY.

Am I right? Yes. Why? Where’s the the “8” campaigns? They were up for 3 weeks and replaced by the X. This was all orchestrated well in advance of this roll out. Deal.

The X will mature with the market not the other way around. Apple Watch has turned out to be so Steve Jobs many of you don’t even know it. The AirPods are the new iPods. Once they add colors you and me will be counting sales into the millions per quarter. Apple has so many other things working for them today. A renewed focus on the Mac helps a lot. I’m still impressed with the Touch Bar. I foresee a touch keyboard coming real soon. Thank god so far no touch screen display. The magic pad works awesome.
 
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Are we really to expect Apple to launch its 2018 iPhone, with lower specs than this years 8, but then charge the same price for it? That’s a PR disaster waiting to happen and Apple could certainly do with avoiding anymore negative iPhone press!

This would only work with price drops across the board. The new X and X Plus sliding down into the 8 and 8 Plus price points and this new “budget” phone picking up the price point currently occupied by the 7.

Combine it with the 7 and 6s dissapearing and an updated SE, it would make a pretty decent, tidier line up that still has room to evolve.

Unless Apple is deliberately trying to shrink their iPhone business, then this rumour is likely true.
The 6.1” LCD (iPhone 9?) wouldn’t have specs lower than the 8. The 8 is 4.7” with a huge bezel, the 6.1” would have small bezels like the X, and FaceID/TrueDepth camera like the X. It would also have an A12 processor vs the A11 of the 8. The only way it’s worse than the 8 is the lack of 3D Touch.

I think the 6.1” phone will be about $750-800, the 2018 X drops to $900 (as OLED and TrueDepth/FaceID move down market) and the X Plus will be $1,000.

The 8 series drops $100 like usual one year price cuts, so 8 @ $600, 8 Plus @ $700.

I could see the 7 @ $450 and 7 Plus @ $550–if the 6S series goes away.

If the 6S stays, it could be priced at $400 for the 6S, $500 for 6S Plus, then the 7 might be $500 and the 7 Plus $600.
 
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Does no 3D Touch mean no Taptic Engine? I definitely prefer vibration from the Taptic Engine than from regular vibration motors.
 
I don't understand how the notch gets proportionately bigger with the screen? The notch size shouldn't change from 5.8" to 6.1" as opposed to the "dummy" shown in the photo.
It wouldn’t, nor would the bezel around the perimeter get larger as it’s currently shown. It’s just a crappy, lazy render of the 6.5” X Plus; the 5.8” blown up.

Not sure why they didn’t do a decent render where the bezels/notch would stay the same size, even as the screen gets larger. It should take less than an hour in photoshop.
 
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These will have little in common with the X. Ive said "technology should be invisible." This may go a step past what his former boss said.

So you think the notch will be smaller / removed on the 2018 models? or did i not understand you correct. I also think the notch would be a thorn in the eye of Ive, its not an aesthetically pleasing design. However Kuo thinks all 2018 models would have faceid with notch :( i was hoping they could get it so small they could include it in a tiny bezel instead of cutting out the screen
 
Does no 3D Touch mean no Taptic Engine? I definitely prefer vibration from the Taptic Engine than from regular vibration motors.
Yes I think the Taptic Engine would go away if 3D Touch goes.

Personally, I hope the rumor is wrong, but if they’re adding cost with a larger enclosure, battery and display, they have to cut costs somewhere. So that’s why the rumor makes some sense if price stays in the $700-800 range like the 8 series. 3D Touch (with Taptic Engine) and single lens camera are the trade offs.
 
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The only thing I use 3D Touch for is the keyboard cursor.. could they maybe replicate that with a long tap of the space bar? That’s currently an unused gesture...
 
How does Apple "push" those who use old PCs/Macs too far? Considering those people are still using 10 yo PCs/Macs mean they couldn't care less of having the latest and greatest. Apple sell refurbished Macs, and there are plenty on the second-hand market.
Apple isn’t pushing those who still use old PCs and Macs. They’re pushing the costumers that are willing to change their iPhone every 1-2 years but won’t because the price tag of $1000 won’t justify the new features. I bet they can sell that iPhone for 200 dollars less and adjust the price for the rest of the lineup and maybe more people are going to buy them instead of holding on to their current smartphone for another year.
 
Who likes these giant phones? I had a 6S Plus and it was too big. The point of bezel-free screens is to make the thing easier to hold, especially with one hand. My iPhone 10 is sometimes too big. If they’d made a bezel-free SE-sized phone with OLED and dual rear cameras, I’d have paid as much for it.
 
My view is that, perhaps the 6.1 inch won’ t get a notch. Since it is rumored to get a 2160x1080 display. That adspect ratio is a little bit shorter than the x aspect ratio, it seems to be the x ratio, but without the “ ears/horns” . Perhaps it will have a small small upper bezel, and a small chin, and the wifi/4g symbols in the main display area , in the corner. So not real edge to edge. That makes sense, since making cuts into the display will add cost and has lower yields, and by this apple will differentiate the look between the regular and x line up.

Something like this:
 

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Who likes these giant phones? I had a 6S Plus and it was too big. The point of bezel-free screens is to make the thing easier to hold, especially with one hand. My iPhone 10 is sometimes too big. If they’d made a bezel-free SE-sized phone with OLED and dual rear cameras, I’d have paid as much for it.

Obviously there is a demographic that likes larger display smart phones. The biggest advantage is the larger, higher resolution display, coupled with a bigger battery and of course Apple likes to include more exclusive features like the dual camera to the larger iPhones when marketing. To me, the biggest advantage is the extra battery power. It's not always comfortable to carry, but I can look past that.
 
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The biggest problem Apple, and the rest of the industry, faces is that the smartphone is a mature product.

Incremental improvements are no longer enough for the public at large to drop $1000 every year or two on a new phone that fundamentally performs the same functions as the one they currently use.

A slightly larger screen? A better camera? Slightly better (but still just adequate) battery life? Design decisions like "the notch?" That's strictly fanboi fodder.

Most people are just going to replace their phones when they die, or some other circumstance calls for it. Not because of rote upgrade-itis like the makers would have you subscribe to.

Replacement cycles for smartphones are naturally lengthening as they have for computers, tablets, and every other piece of technology.

The question for Apple is, "what comes after the iPhone?" This cash cow won't live forever. It doesn't seem to have a hardware answer, so it's doubling down on ecosystem lockdown and captive services.
This. The cost of phones and technology has got to the point where for the first time since 2001, I haven't had the desire to upgrade to the next latest and greatest handset. In that time I have had literally hundreds of different phones (I work in the industry), but when there is chat of the "cheapest" new Apple handset coming in at £800, yea that's not happening.

The iPhone 4 launched at £499. The iPhone 5 launched at £529. The iPhone 6 was £539. The iPhone 7 was £599. That initial £499 price and all the rest equate to roughly £600 in today's money. The very latest and greatest iPhone at any given time up until the iPhone 8 therefor cost around £600. Now we are at the point where the next gen iPhone X will probably be the latest and greatest, but will no doubt keep with the current pricing of £999. That is far to much of a jump! I understand Apple really wants folk to sign into the yearly upgrade program to have this constant milking of the cash cow, but there is absolutely no way I am supporting that business model. They are the biggest and most successful company in the world, yet the ends to which they will goto to try and squeeze every penny out of the customer is horrible. The 3D Touch component cost is minimal. We sell iPhone 7 LCDs for less that £20, don't tell me that the 3D touch part of this is anywhere north of £5 component cost, yet Apple feel the need to possibly drop that cost AND increase the base pricing?!

Without being all dramatic, if this is the way Apple is moving their business model, I don't want anything to do with it. Angela Ahrendts wants Apple to be exclusive and a luxury brand with the pricing structure and options given etc, yet find me another luxury brand that allows you to take finance out (and letting people get products they otherwise couldn't afford) on their products? There is no exclusivity there, only a cynical ploy to try fleece the customer and making them feel "special".
 
I still can't stand that dumb notch! A little bezel of black on the top and bottom would look SO much better. Especially on that larger phone. Man, that's ugly.
I really wonder how you survived of introduction of tabs in (originally browser) windows, or their physical version on index cards or folder dividers, since the iPhone X notch has pretty much the shape of an (if you want, inverted) tab. Your head must have exploded when you first saw these.
 
This. The cost of phones and technology has got to the point where for the first time since 2001, I haven't had the desire to upgrade to the next latest and greatest handset. In that time I have had literally hundreds of different phones (I work in the industry), but when there is chat of the "cheapest" new Apple handset coming in at £800, yea that's not happening.

The iPhone 4 launched at £499. The iPhone 5 launched at £529. The iPhone 6 was £539. The iPhone 7 was £599. That initial £499 price and all the rest equate to roughly £600 in today's money. The very latest and greatest iPhone at any given time up until the iPhone 8 therefor cost around £600. Now we are at the point where the next gen iPhone X will probably be the latest and greatest, but will no doubt keep with the current pricing of £999. That is far to much of a jump! I understand Apple really wants folk to sign into the yearly upgrade program to have this constant milking of the cash cow, but there is absolutely no way I am supporting that business model. They are the biggest and most successful company in the world, yet the ends to which they will goto to try and squeeze every penny out of the customer is horrible. The 3D Touch component cost is minimal. We sell iPhone 7 LCDs for less that £20, don't tell me that the 3D touch part of this is anywhere north of £5 component cost, yet Apple feel the need to possibly drop that cost AND increase the base pricing?!

Without being all dramatic, if this is the way Apple is moving their business model, I don't want anything to do with it. Angela Ahrendts wants Apple to be exclusive and a luxury brand with the pricing structure and options given etc, yet find me another luxury brand that allows you to take finance out (and letting people get products they otherwise couldn't afford) on their products? There is no exclusivity there, only a cynical ploy to try fleece the customer and making them feel "special".

The price your quoting was the only phone Apple released that year and the corresponding phone in 2017 would not be the X, but the Iphone 8. But you knew that but needed to make "a point".

Iphone 4 release 500 pounds * 1.195 (due to pound going down) = $600 * 1.125 (6 years inflation) = 675 pounds.

Lets see what's left, ha vat. VAT was 17.5% when the Iphone 4 launched, now 20%.

So, 675 * 1.025 = 692 pounds. hum.

The price of the Iphone 8, $699 pounds. That's pretty darn close isn't it.

Considering they have to peg the price early in the year and not change it, I think they've pretty much are charging the same price for the base phone which is an imminently capable devices.

You are not owed anything an Iphone X. If you want that tech, wait a year and in all likelyhood the most experimental techs will wind up in the other phones.

I agree 3d touch is great and I don't really believe its going... Everything else though is utter rubbish.
 
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Who likes these giant phones? I had a 6S Plus and it was too big. The point of bezel-free screens is to make the thing easier to hold, especially with one hand. My iPhone 10 is sometimes too big. If they’d made a bezel-free SE-sized phone with OLED and dual rear cameras, I’d have paid as much for it.

I really don’t get these bigger and bigger phones (6.5 inch basically an ipad)!
I remember ‘old school’ phones getting smaller and smaller till the release of the iphone, then slowly got bigger again :confused:
How is a guy in the summer months (i.e. no coat) supposed to carry a 6.5 inch phone.
Not geting sexist, but women always have some kind of bag o_O
Anyhoo...i’ll be happy with a new se ;)
 
The iPhone 4 launched at £499. The iPhone 5 launched at £529. The iPhone 6 was £539. The iPhone 7 was £599. That initial £499 price and all the rest equate to roughly £600 in today's money. The very latest and greatest iPhone at any given time up until the iPhone 8 therefor cost around £600. Now we are at the point where the next gen iPhone X will probably be the latest and greatest, but will no doubt keep with the current pricing of £999. That is far to much of a jump!
Apple has been expanding the iPhone price envelope over a long time. If we ignore the first year (where the stated price included an unknown carrier subsidy) we get the following picture with five phases:
  1. 2008-2010 (3G-4): Two storage tiers, starting at $600 and $700, expanded down to $400 in the following years by keeping older models around.
  2. 2011-2013 (4s-5s): Shift everything up by $50 and add a third storage tier on top, prices between $450 and $850.
  3. 2014-2015 (6/6s): Add the Plus phone on top for another, higher price point, prices between $450 and $950.
  4. 2016 (7): Plus models get a $20 price increase, SE added at the bottom, $50 cheaper than previously cheapest iPhone, price range: $400 to $970.
  5. 2017 (8 & X): X models added on top, SE price reduced by $50, reduction to only two storage tiers per model, price range: $350 to $1150
Note that throughout all that time the (smoothed over multiple quarters) average selling price has stayed in a band between $600 and $670.
DJnN_ZTUEAEE2U0.jpg

Graph created by Horace Dediu at @Asymco.
 
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