iPhone 12 looks to have cheaper components then the 11! That the way the cost cutting is done to in sure profit margins.
Thanks for taking the time to explain! Greatly appreciated.MacRumors editors can’t read Chinese, so they use Google Translate. As a result, the translation is terrible. They should really hire someone who can translate properly.
Kuo says rigid-flex PCBs are currently used for the battery controller. For iPhone 12, he expects Apple to use flexible PCBs with reduced surface area along with fewer layers. This will help reduce costs by 40-50%. Rigid-flex PCBs are the gold standard for electronics. They are the most expensive type of PCB and they are the most efficient (in terms of packaging and mounting components) and reliability. Flexible PCBs are cheaper to produce as they have a simpler manufacturing process.
Ultimately, this represents a very small cost savings for Apple but every dollar counts given the high cost of 5G components and design.
For people asking, “Why should I care?” You shouldn’t. You’re not Kuo’s audience. Kuo is an analyst working for a brokerage company. He’s wrote this note to let people know which company to invest stocks in (the ones making PCBs).
With all respect to MR, you should have had JP write the article, as he did an excellent job of succinctly and cogently stating the point and purpose fo the news.MacRumors editors can’t read Chinese, so they use Google Translate. As a result, the translation is terrible. They should really hire someone who can translate properly.
Kuo says rigid-flex PCBs are currently used for the battery controller. For iPhone 12, he expects Apple to use flexible PCBs with reduced surface area along with fewer layers. This will help reduce costs by 40-50%. Rigid-flex PCBs are the gold standard for electronics. They are the most expensive type of PCB and they are the most efficient (in terms of packaging and mounting components) and reliability. Flexible PCBs are cheaper to produce as they have a simpler manufacturing process.
Ultimately, this represents a very small cost savings for Apple but every dollar counts given the high cost of 5G components and design.
For people asking, “Why should I care?” You shouldn’t. You’re not Kuo’s audience. Kuo is an analyst working for a brokerage company. He’s wrote this note to let people know which company to invest stocks in (the ones making PCBs).
I couldn’t agree more! I am so tired of 5G. I support new technology but I don’t see any immediate benefit from this technology so that I don’t need a 5G device anytime soon. I am sure 5G will be great in 5 tob7 years though.
Can I get my iPhone 12 without 5g with a larger longer lasting battery?
I'd rather have enduring battery life than 5g let alone sub 6ghz 5g
I love how companies in this case, Apple, are making out that by giving us 2019 tech at the end of 2020, while charging us an absolute premium, this needs to be subsidised by not including things like a charger, headphones and now a “complex” battery.
Seriously, I’m Apple through and through, but sometimes they really test the water don’t they.
If they do all this stuff that is rumoured, and the battery is behind the iPhone 11, I will be pissed cause I’m really looking forward to the new iPhone.
I’m not looking for a good price but I’m looking for the best phone.
It becomes a big issue for someone like me who is still using a 6s from 2015 and is looking forward to finally getting a new iPhone. Then to hear the battery on the iPhone 12 will be smaller is perplexing.
In 5 yrs I want my next iPhone to perform better in terms of battery. It’s always the same with Apple every year, they add new features (this time 5g) but they never increase the battery to accommodate for the added features that use up the battery. They always rely on the processor efficient to make up for it.
I can see it now, Apple will taught the iPhone 12 will get same battery life as last year model while giving you 5g. (Insert applause) When in reality real world usage are always much much lower. Bottom line...your brand new iPhone 12 will run out before evening falls.
I think Qualcomm is the Single reason all phones have jumped in prices. It’s the turd we don’t need to be shoved down our throats at least for 2 years. With compulsory inclusion of their overpriced 5G modems in all SD865 has driven up prices of Midrange Androids. Same applies to Apple as by using 5G modems, they are now cost cutting. Huawei is blocked and Samsung has given up on their SOC it seems, Mediatek might also get banned due to being Chinese. Zero competition and extreme monopoly has led to this terrible situation. I am in no hurry to buy 5G enabled phone as my country will take their sweet time to auction 5G waves next year.
I'm puzzled. Flexible circuit boards have been around for a while. If flexible circuit boards for the battery are simpler and less expensive, why didn't Apple shift to them a while ago?Flexible instead of a normal circuit board. It allows it to take less space, etc.
To be reasonable it doesn’t say in the article that the battery life will be improved. Only that they have yet another cost saving measure which doesn’t inspire me. Normally a company with a firm premium proposition looks to add value, not reduce it.Nowhere on the article does it indicate the battery performance. The article simply indicates that they found a cheaper way to build the battery board, as in the chipset attached to the battery. That component doesn’t exist in the real world yet so let’s reserve judgement for when we know.
Besides evaluating components is done for all mass produced goods, by all companies.