Kuo: Apple to Launch Apple Car in 2023 to 2025

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Aug 14, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple will earn its two trillion dollar market cap through its services business, an augmented reality headset, and an Apple Car, according to reputable Apple analyst Ming-Chi Kuo, who now works for TF International Securities and today sent out a new note for investors outlining products that he expects to see in Apple's future.

    According to Kuo, Apple will launch an Apple Car sometime between 2023 and 2025, with the car set to be positioned as "the next star product." Kuo foresees the Apple Car revolutionizing the automobile market much as the iPhone did back in 2007.


    Kuo believes there are "huge replacement demands" in the auto sector because it's in the process of being redefined with new technologies. Apple's technology advances, such its work in augmented reality, would redefine cars and "differentiate the Apple Car from peers' products."

    Apple, says Kuo, can do "better integration of hardware, software and services" than current competitors in the consumer electronics sector and potential competitors in the auto sector. Apple's services category will also grow significantly through its entrance into the "huge car finance market" after Apple launches the Apple Car.
    Kuo's suggestion that Apple is planning to launch a full Apple Car is interesting, because rumors have suggested that while that was Apple's initial plan, focus has since shifted to autonomous driving software for cars rather than an Apple-branded and designed vehicle.

    Work on Project Titan, Apple's autonomous vehicle program, has been ongoing since 2014, but it was said to be plagued with leadership issues, internal strife, and other problems, with Apple opting to shelve the idea of a car for the foreseeable future.

    Hundreds of employees were laid off and leadership was transferred to Bob Mansfield, who transitioned the team's work to an autonomous driving system that could allow Apple to partner with existing car manufacturers. Apple has been testing and developing its autonomous driving software out on the streets of Cupertino in Lexus SUVs outfitted with autonomous driving equipment since early 2017.

    Some recent hirings, including that of Doug Fields, who spent five years as Tesla's lead engineer, have, however, led to speculation that Apple may be reconsidering the idea of building its own vehicle. If Kuo is correct, Apple's current autonomous software research could be built into an actual Apple-branded car at some point.

    Prior to when the project was shelved, Apple was said to be developing a self-driving electric vehicle. Apple early on met with manufacturers like Magna Steyr and BMW, and explored a range of technologies, including silent motorized doors, car interiors sans steering wheel or gas pedals, augmented reality displays, an improved LIDAR sensor that protrudes less from the top of a car, and spherical wheels, but it's not clear if any of these concepts will be revisited if the car project has indeed shifted back to a full car.

    Kuo did not share additional information on the Apple Car project beyond a prospective launch date, but he did also comment on the future of AR, another market where he expects Apple to see significant revenue growth in the future.

    Kuo believes that Apple is planning to introduce AR glasses in 2020, expanding on its existing augmented reality market. AR, says Kuo, is the "next-generation revolutionary UI," with Apple planning to redefine the UIs of its existing products by offering an AR experience created by the augmented reality glasses that are rumored to be in the works.

    Multiple past rumors have suggested Apple is experimenting with a variety of AR and VR headsets, and augmented reality smart glasses seem to be one of the most persistent rumors. The smart glasses are said to include a dedicated display, a built-in processor, and a new "rOS" or reality operating system based on iOS.

    Article Link: Kuo: Apple to Launch Apple Car in 2023 to 2025
  2. Hildron101010 macrumors member


    Oct 25, 2010
    1987 for the Macintosh? How come? It came out in '84, yeah?
  3. shyam09 macrumors 68020


    Oct 31, 2010
    Calling it ...

    $599 for the Apple Glasses

    Starts at $50k and comes with 8 GB of storage Apple Car
  4. Lyoha macrumors newbie


    Mar 20, 2014
    Only $49,999
  5. Brandhouse macrumors 6502

    Aug 6, 2014
    I won't hold my breath on anything Ming thinks, we can all equally as well postulate on what might/might not be.
  6. Apple.Fanatic macrumors member


    Oct 27, 2015
    Atlanta, Georgia
    I could see Apple doing a subscription service for the Apple Car. Similar to what Volvo doing with the XC40.
  7. code-m macrumors 6502a


    Apr 13, 2006
    Matrix, Jonny Nemonic and Minority Report for AR UI. Ditch the phone, tablet and tv, with AR goggles you can see through the UI. Looking forward to it. Apple Car, not sure as people lease or purchase cars every 3-5 years if not longer. What is this thing going to sell for $60K+.
  8. konqerror macrumors 6502

    Dec 31, 2013
    Besides the Apple II in 1977 was the company's first hit product. The Macintosh really wasn't that successful, it was really ahead of its time and available technology.
  9. asdavis10 macrumors 6502


    Feb 3, 2008
    I don't know about the next trillion, but if Apple wants to stay comfortably above $1T then search and AI will have to be a bedrock. When Apple eventually ditches Google and Siri actually becomes useful, Apple will have built a new pillar of the company.
  10. HobeSoundDarryl, Aug 14, 2018
    Last edited: Aug 14, 2018

    HobeSoundDarryl macrumors 604


    Feb 8, 2004
    Hobe Sound, FL (20 miles north of Palm Beach)
    Fixed that for you.

    And expect the car to be remarkably "thin." I picture it being like Rose on that door in Titanic, except with some really little wheels. Then again, if it leans on Apple Maps for self-driving directions, I expect it to be like Rose on the door in Titanic...

    Preemptive note to the ADF: all JOKES (hopefully).
  11. Expobill, Aug 14, 2018
    Last edited: Aug 14, 2018

    Expobill macrumors 6502a

    May 30, 2018
    "they're gonna need a bigger apple stores"
    does the apple car have a throttling?
    is OWC/Mac sales making tyres, windshield wipers and batteries for these apple cars?
  12. Tapiture macrumors 6502a

    Oct 1, 2016
    Let me correct you -- we CANNOT equally postulate on what may or may not be. Ming Chi Kuo is a very intelligent and seasoned analyst with the best track record of any Apple analyst in the world.
  13. psingh01 macrumors 65816

    Apr 19, 2004
    I guess he's not as big an expert as he'd like to think...:D
  14. Joe The Dragon macrumors 6502a

    Jul 26, 2006
    Apple Car with dealer only service. any non dealer stuff will lock the car into an limited limp mode
    With oil changes at each 3000-5000 mile at $129 a pop. if you hit 6500 miles without one (dealer only code needed to reset counter) then limp mode
    Need new tires that will be $299 each
    Need to replace lights that will be $99-$249 each
  15. farewelwilliams macrumors 68000

    Jun 18, 2014
    a car that self drives will not be something you own. it'll be a service.
  16. I7guy macrumors P6


    Nov 30, 2013
    Gotta be in it to win it
    Very bold prediction. We'll see. I was postulating (in my mind) apple would release the apple car. The only difference between me and Ming, is I don't get paid to postulate.
  17. NIKKG macrumors 6502


    Feb 23, 2012
    We're due for a major market correction that will put us in a very deep recession if not depression. Things are already slowing down and people are tapped out, I doubt Apple or any new car company will emerge, its all just talk. Tesla is close to bankruptcy already and might not make it till end of the year the way things are going, unless Apple wants to buy them.
  18. Soccertess macrumors 65816

    Oct 19, 2005
    Elon might start making phones and show Tim what a real ceo can do...
  19. Expobill macrumors 6502a

    May 30, 2018
    can a microsoft or google car jump start an apple car?
  20. MacSince1985 macrumors 6502

    Oct 18, 2009
    Pentalobe lug nuts, glued-in batteries, and a turbo mode that can't be used because of an undersized cooling system.
  21. rafark macrumors 6502a


    Sep 1, 2017
  22. Appleaker macrumors 68020

    Jun 13, 2016
    I can concur the AR glasses info, the release window could stretch to 2021 but it’ll likely be announced in 2020.
    I have no idea about the car and find it hard to envision Apple successfully releasing a car without either having a Tesla pricing stage approach or turning it into a service.
  23. griz macrumors 6502a

    Dec 18, 2003
    New London, NH
    Apple Car.
    Wi-Fi Only
    128 Mile Range $29,900
    256 Mile Range $39,900
    512 Mile Range $49,900

    Cellular Models
    128 Mile Range $31,200
    256 Mile Range $41,200
    512 Mile Range $51,200

    Dongle to connect to Tesla Supercharger $3,900
  24. Rogifan macrumors P6


    Nov 14, 2011
    I believe Apple is working on a car only because the company’s MO is to develop the whole widget not just be a piece of tech in someone else’s product. The focus on software makes sense because if Apple doesn’t have that nailed there is no point in building a car.
  25. Expobill macrumors 6502a

    May 30, 2018
    OWC mac sales will make extras like every apple product, for cheaper.
    lite on!

Share This Page