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Apple's cheaper second-generation AR/VR headset will come in two high-end and low-end models, according to Apple industry analyst Ming-Chi Kuo.

apple-ar-headset-concept-1.jpeg
Concept render based on purported leaked information by Ian Zelbo

Writing in a new Medium post summarizing his latest survey findings and predictions, Kuo says both models will likely arrive in 2025.
Apple's second-generation AR/MR headset has two high-end and low-end models. The high-end and low-end will be developed and produced by Luxcaseict and Foxconn, respectively. The current launch schedule for both models will likely be in 2025.
Apple's long-rumored AR/VR headset has yet to be announced, but a report earlier this week claimed that the company's manufacturing partner Foxconn is already developing a cheaper second-generation version of the headset.

That report said Apple's first headset will be "extremely expensive," with industry estimates ranging from $3,000 to $5,000, while Apple's second-generation headset will have a more affordable price within the territory of "a high-end Mac computer." Now it seems Apple is planning a two-tiered series of the second-generation device to appeal to a wider customer base, similar to the way it offers both standard and more premium Pro-branded iPhones each year.

In his latest report, Kuo says that Pegatron is gradually withdrawing from Apple's headset business, and will likely transfer its AR/MR development team and production resources to Luxcaseict (a joint venture between Luxshare ICT and Pegatron), led by Luxshare ICT, in the first half of 2023.

This will see Luxshare ICT taking over the subsequent design and production of the high-end version of the second-generation headset. Such changes will lead to "the subsequent acceleration of reducing the cost of the headset, which is what Apple expects," adds Kuo.

Apple's plans to release a cheaper version of its AR/VR headset were first reported last month by The Information's Wayne Ma and Bloomberg's Mark Gurman. The headset would supposedly use more affordable components, such as lower-resolution lenses.

According to The Information, "significant" work on the second-generation device started last year, and at the time, the goal was to launch the cheap headset in 2024. Bloomberg previously reported that Apple's budget mixed reality headset could arrive in either 2024 or 2025.

Apple's first headset is expected to be announced at WWDC in June and will reportedly have over a dozen cameras, dual 4K lenses, advanced eye and hand tracking, and many other advanced features. As for software, the device is said to have an iOS-like interface with a grid of apps.

In a follow-up tweet to his latest Medium blog, Kuo said his prediction for the mass shipment schedule of the first-generation headset is unchanged, but the likelihood of it being released at a spring event this year is decreasing. However, Kuo also said that the probability of the headset's launch alongside the iPhone 15 in the third quarter of this year "is rising."

Article Link: Kuo: Apple to Launch High-End and Low-End Versions of Second-Generation Headset in 2025
 
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genovelle

macrumors 68020
May 8, 2008
2,105
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They're already talking about the cheap version and we haven't even had the expensive one flop yet.
It’s interesting that some Apple fans on this site seem to desire Apple products to fail, but we never get that kind of energy for the actual flops like Google Glass or the numerous other failures by competitors in multiple markets. Then Apple comes in after waiting until they had the right product to present and creates a successful market. Now the competition shifts to copy mode trying to out do Apple’s concept instead of building their own.
 

Nozuka

macrumors 68040
Jul 3, 2012
3,532
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wouldn't be surprised if the first one is mostly a "devkit", like the first Apple Silicon Mac Mini and not really meant for consumers.

this thing will likely need several interesting apps to be of any use.
 
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Eriamjh1138@DAN

macrumors 6502a
Sep 16, 2007
859
845
BFE, MI
It’s interesting that some Apple fans on this site seem to desire Apple products to fail, but we never get that kind of energy for the actual flops like Google Glass or the numerous other failures by competitors in multiple markets. Then Apple comes in after waiting until they had the right product to present and creates a successful market. Now the competition shifts to copy mode trying to out do Apple’s concept instead of building their own.

Oh, no. We all called google glass a failure back then. Everyone did.
 

scheinderrob

macrumors 6502a
May 6, 2021
690
2,424
It’s interesting that some Apple fans on this site seem to desire Apple products to fail, but we never get that kind of energy for the actual flops like Google Glass or the numerous other failures by competitors in multiple markets. Then Apple comes in after waiting until they had the right product to present and creates a successful market. Now the competition shifts to copy mode trying to out do Apple’s concept instead of building their own.

because this isn't googlerumors? go onto any google related site and you'll see a mix of the same
 

wbeasley

macrumors 65816
Nov 23, 2007
1,306
1,464
"budget" seems to be a rather relative word given price points being thrown around...

there's no doubt VR/AR has potential to revolutionise some work and entertainment.
but theyre gonna need some serious kickass productivity gains to justify the outlay.

I sometimes think Kuo releases these, um, predictions to drag the share value down and not sell currently available items. We all know a year or two or five tech be be better, faster, more. It's not worth the cult following Kuo seems to have not the pedestal placing MR places him. The misses are frequent from this "oracle".
 
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nwcs

macrumors 68030
Sep 21, 2009
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Regardless of my disbelief in the utility of AR/VR as a daily experience, I have to wonder if Apple (or others) actually expect people to upgrade yearly or every other year? I kinda doubt it. I see it more as a TV - something people will not want to update often and if the tech obsoletes them it'll backfire.
 

5232152

Cancelled
May 21, 2014
559
1,555
Rumors of the second generation of a device that is not even out seems dumb and makes not even want to invest in the first one (which I probably don't want to do anyway). I feel the same about the M3 chip being processed right after M2 Pro hit machines.
 
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