I am curious to see where Apple thinks their AR/VR headset fits into their business model because AR/VR headsets have been around for a number of years now, mainly Hive and Oculus but neither of them have appeared to prosper outside of the gaming market so it makes me think where does Apple think it's headset will succeed in a market that already has two well established AR/VR headset makers.
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Kuo: Apple Unlikely to Reveal Mixed Reality Headset at WWDC With a 2023 Launch Still Expected
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Better to be late and actually sell in volumes others could never generate because you designed it to have a purpose people understood and wanted.
Apple doesn't have the luxury of being first to market anymore, because any small issue will get turned into an everlasting something-gate drama. Apple has to wait until whatever technology they will use is mature because petty internet people are petty.
Such is the world of rumors where nothing has a wow-factor because the rumors have been over-analyzed, over-criticized, and over-commented for years before release.
Someone at Apple really sees AR and VR as the next Big Thing, yet I feel I couldn't be less interested. Am I the minority?
We're not going to know for sure until the final product and its ecosystem is released.
There are lots of good and interesting applications for AR; Google recently talked about AR glasses which translate conversations in real-time.
You could have said that all of their products. iPhone, iPad, Apple Watch etc were not the first products in their category.
Lets wait and see what they come up with.
I’m mildly interested, but mostly just curious. An Oculus Quest is reasonably priced but I haven’t seriously considered buying one, so an Apple headset would definitely need to bring something special to the table to really tempt me, especially considering it will almost certainly cost more than a Quest.
I can’t find myself getting hyped for this. I have used AR/VR on and off for years but each time I take one of those experiences off my head I feel like I have a mild hang over.
I don't feel I'm going to be interested until VR gives me a 'holodeck level' of experience. I won't live long enough to witness that. Seems pretty obvious to me what the most popular VRs will be when that time eventually happens, and it sure as heck won't be to go visit a Wild Western saloon bar or some dingy street in Victorian London, like Star Trek seems to think. lol.
Apple unlikely to announce product that nobody wants to buy and solves no real problem. Didn't see that coming.
This seems to be an opinion more than anything. Regardless of when the device launches officially, Apple would have to announce it at least several months before the product is actually released to consumers so that developers can start building an app ecosystem around the device.
The thinking that apple would keep every detail of the device secret up until the device launches so that competitors can't copy the features seems off to me.
The thinking that apple would keep every detail of the device secret up until the device launches so that competitors can't copy the features seems off to me.
Actually rarely ever came across any such commentary about smart phones prior to the iPhone. In fact, comments were more ‘what was taking them so long?’, considering they had made a hit mobile device like the iPod. Also, smart phones like the Blackberry and Nokia 95 were quite popular. The sidekick was also very popular.
The only Apple device I remember hearing doubts about was the iPad. Many thought it was just a huge iPod Touch. The following year, I remember traveling to the US for a conference, terminals and airplanes were jam packed with iPad users.
This is how it always goes for new technologies.
People aren't interested in a mobile phone, then the Nokia 8810 comes out.
People aren't interested in a PC, then Windows 95 PCs roll out.
People aren't interested in a console, then the SNES releases.
You could say the same thing about the Macintosh launch and iPhone 1.
You've got that wrong, people were interested it was just no one had invented them yet.
New product categories never get sandwiched into other events. They get their own event. If they are going to launch something like this, it's going to get the spotlight.
My suspicion is that Apple is not going to announce anything until they can at least demo the actual final product, which are the AR glasses. They will position the VR product as a "creator" product; the equivalent of the Mac Studio on the Mac side.
My suspicion is that Apple is not going to announce anything until they can at least demo the actual final product, which are the AR glasses. They will position the VR product as a "creator" product; the equivalent of the Mac Studio on the Mac side.
Average people are not that smart.
Pretty much the only people who even thought of a personal computer or game console were those working in the tech industry. Engineers, designers, innovators.
The average person can't think of new technologies - it's too foreign for them.
HobeSoundDarryl
macrumors G5
Think different people (seeing no purpose for something before you even have a look at it).
Rumors seem pretty clear that this will be able to take full control of what one can see with their eyes and hear with their ears. If you can provide those 2 senses with ANYTHING, these are a gateway to almost EVERYTHING. Our imaginations seem to be peaking out at some kind of Oculus +.
In all of life, what do you value being able to see? What do you value being able to hear? What if these can bring your answers to both of those to you instead of you having to go to them? In only a few examples, how much do people pay:
Is that worth $3K? Or $1500? Or $10K? How much are a few people paying for only a couple of minutes in orbit? How much did you spend to get pretty good- but not best- seats to ONE big game or show? Pile up only a little of those kinds of real experiences we DO buy and almost ANY price becomes favorable.
Personally, I'm very much in wait & see and then judge instead of judge before I see. If it is Oculus + with an Apple logo for $3K, I'll join the chorus of pessimism about it. But let it bring a few things like some of those things bulleted above and the rumored $3K equates to 1 or 2 pro events with "pretty good" seats or maybe 4 broadway shows down close to front, maybe 2 rock concerts with seating close enough that the performers are not hard to discern, etc.
Rumors seem pretty clear that this will be able to take full control of what one can see with their eyes and hear with their ears. If you can provide those 2 senses with ANYTHING, these are a gateway to almost EVERYTHING. Our imaginations seem to be peaking out at some kind of Oculus +.
In all of life, what do you value being able to see? What do you value being able to hear? What if these can bring your answers to both of those to you instead of you having to go to them? In only a few examples, how much do people pay:
- for courtside seats to one "big game"? Season tickets? What if the rumored Sunday Ticket purchase becomes 360degree cameras placed at all games so that one can feel very much like they have the best seat in the house at all games? NBA? Baseball? Soccer? Tennis? Etc.
- for front row center seats to THE big concert or show? Season tickets?
- to fly into orbit for only a few minutes to have a look at the Earth from up there?
- to lug around a laptop? Phone? Tablet? when all of those could be virtualized and always available "in" there?
- for the big screen TV and surround sound system to then lock it down in a single room at home? What if that could always be with you?
- for a trip to <destinations> to get a "there" look at <desirable site> with their own eyes? What if some of that bucket list can come to you?
Is that worth $3K? Or $1500? Or $10K? How much are a few people paying for only a couple of minutes in orbit? How much did you spend to get pretty good- but not best- seats to ONE big game or show? Pile up only a little of those kinds of real experiences we DO buy and almost ANY price becomes favorable.
Personally, I'm very much in wait & see and then judge instead of judge before I see. If it is Oculus + with an Apple logo for $3K, I'll join the chorus of pessimism about it. But let it bring a few things like some of those things bulleted above and the rumored $3K equates to 1 or 2 pro events with "pretty good" seats or maybe 4 broadway shows down close to front, maybe 2 rock concerts with seating close enough that the performers are not hard to discern, etc.
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