Kuo: Apple Vision Pro on Track to Launch in More Countries Before WWDC in June

[MacRumors]

Apple analyst Ming-Chi Kuo today reiterated his belief that the Apple Vision Pro will launch in additional countries before Apple's annual developers conference WWDC in June. The headset first launched in the U.S. earlier this month.

Apple will likely expand the Vision Pro to more English-speaking countries, such as Australia, Canada, New Zealand, and the U.K., but it has also been localizing visionOS in preparation to launch the headset in countries like France, Germany, Italy, and Spain.

Kuo said demand for the Vision Pro in the U.S. has "slowed down significantly" since the headset launched there on February 2. He estimated that U.S. shipments of the headset will total 200,000 to 250,000 units this year, which he said is better than Apple's original estimate of 150,000 to 200,000 units, but it is still a "niche market."

In recent weeks, there was a lot of discussion about Vision Pro returns on social media. However, based on his inspection of the "repair/refurbishment production line" for the headset, Kuo estimated that the current return rate is "less than 1%."

All in all, Kuo said the Vision Pro launch in the U.S. played out mostly in line with his expectations, beyond a "higher-than-expected number of early adopters."

Article Link: Kuo: Apple Vision Pro on Track to Launch in More Countries Before WWDC in June

 

[deaglecat]

I would be interested in the International pricing. Normally UK and EU prices are a bit higher (though often include sales tax).

International launch would confirm that Apple is still on track with this and that the initial reaction has been within expectations.

 

[miiwtoo]

with crackgate included, no way, maybe the next gen

 

[Fuzzball84]

Awesome its being released in more countries… but this really is an unusual apple product in that for most people its just far too expensive and there are other offerings at a far lower price on the market.

 

[Antoniosmalakia]

with crackgate included, no way, maybe the next gen

I think they're committed now regardless of any cracks in the plan.

 

[HobeSoundDarryl]

I wonder how people generally feel about Vpro.

Note: before this comment is taken seriously by some in spite of the wink emoji, this is a joke comment. 500+ Vpro threads make it abundantly clear that there are big pockets of extremists at both ends of the spectrum with passionate opinions about Vpro. The joke is in wondering if anyone could still NOT know at that point.

 

[Born Again]

Well Vision Pro hype cooled down here in the states. It doesn’t take a genius that a $4k product will have a harder time to gain traction overseas.

It’s a no brainer once Apple gets the price down to under $1k it will move.

Until then it will be a niche product like the AirPods max.

 

[cardfan]

So if Apple already sold 200k and expected sales for the whole year is now 200k-250k. Eek.

 

[cardfan]

Well Vision Pro hype cooled down here in the states. It doesn’t take a genius that a $4k product will have a harder time to gain traction overseas.

It’s a no brainer once Apple gets the price down to under $1k it will move.

Until then it will be a niche product like the AirPods max.

There’s no way this thing approaches 1k. Or 2k. The bom was over 1.5k. They had to add 2k to that to cover the expenses and whatever margin they demand. Add in return rate and crack gate replacement program down the line.

 

[paulovsouza]

This is a really cool device, that’s going to help us move into what I want the future to be like, I just don’t understand the negativity. People did down play the first iPhone, iPad, Apple Watch, and look where we’re at now and how many of those category it helped advance.

 

[icemantx]

With the cost in the US being $3499 USD, what will the price be internationally? Based on other Apple device pricing, Vision Pro is going to be an even more expensive purchase outside the US which will certainly limit sales.

 

[cardfan]

This is a really cool device, that’s going to help us move into what I want the future to be like, I just don’t understand the negativity. People did down play the first iPhone, iPad, Apple Watch, and look where we’re at now and how many of those category it helped advance.

People downplayed the Apple car and look where we’re at now.

 

[lartola]

Well Vision Pro hype cooled down here in the states. It doesn’t take a genius that a $4k product will have a harder time to gain traction overseas.

It’s a no brainer once Apple gets the price down to under $1k it will move.

Until then it will be a niche product like the AirPods max.

Down to under 1k? that’s insane. Apple won’t do that. Not ever. They’ll die before they do that. They didn’t get the price to drop for previous products such as iphone, ipad or apple watch. Why would they ever do it for the vision pro?

 

[lartola]

Awesome its being released in more countries… but this really is an unusual apple product in that for most people its just far too expensive and there are other offerings at a far lower price on the market.

As usual with apple’s products. And, also as usual, Apple is showing that it couldn’t care less if there are less expensive alternatives.

 

[Bodhitree]

The concentration of high earners in the Apple customer base is greatest in the States, but sales in China, Japan and Europe could expand the sales envelope. If they expect post-launch sales in the US to be flat that would not help.

 

[chouseworth]

“Kuo estimated that the current return rate is "less than 1%." “

I would bet a lot of money that his estimate is understated by at least a few percentage points.

 

[JohnRckr]

Probably with only refurbished ones lol

 

[DelayedGratificationGene]

I wonder how people generally feel about Vpro.

Note: before this is taken seriously by some in spite of the wink emoji, this is a joke. 500+ Vpro threads make it abundantly clear that there are big pockets of extremists at both ends of the spectrum with passionate opinions about Vpro. The joke is in wondering if anyone could still NOT know at that point.

Go to FB VP Groups and you can read all about it. The groups are doubling members every 10-12 days btw.

 

[swiftapplefan]

So glad to see Italy included, I‘ll finally be able to try it in the Apple Store. No way I’m buying it, I had to ponder even buying an Apple TV 😅

 

[jayducharme]

$850 million in sales isn't too bad for a "niche" product.

 

[DelayedGratificationGene]

Well Vision Pro hype cooled down here in the states. It doesn’t take a genius that a $4k product will have a harder time to gain traction overseas.

It’s a no brainer once Apple gets the price down to under $1k it will move.

Until then it will be a niche product like the AirPods max.

Nah. Interest in AVP is growing

 

[doelcm82]

“Kuo estimated that the current return rate is "less than 1%." “

I would bet a lot of money that his estimate is understated by at least a few percentage points.

Based on what?

 

[Jeehut]

Yes, please, bring it to Germany – I'm eagerly waiting for it since launch!

Gotta come up with more interesting app ideas and test them out in detail. It's not enough to visit the developer labs for a day every few weeks to develop proper apps.

I hope Kuo is right! 🙏

 

[DelayedGratificationGene]

$850 million in sales isn't too bad for a "niche" product.

Right and that’s just with US only. There’s a big world out there waiting patiently.

 

[ShadowJade]

Awesome its being released in more countries… but this really is an unusual apple product in that for most people its just far too expensive and there are other offerings at a far lower price on the market.

Please list competing products….I own/have used several that I am sure you would list…Vision Pro is not the same, by far. Even my children can’t get enough of using it, yet there sits our Oculus Quest and its clunky controls on the shelf, charging and gathering dust. Until you use one, you simply can’t make the comparison. We have 2 units in our home, and they aren’t going back.