Kuo: Apple Vision Pro on Track to Launch in More Countries Before WWDC in June

[Antoniosmalakia]

Many people didn't want to use motorised horse carriages, photon beams to cook their food or cloud services to hold their personal information where they couldn't control it....but here we are. Stranger things have happened.

I see the value and convenience of cars (and microwaves and cloud file sharing to a certain extent).

I don’t see the value or convenience in a device that gives me less functionality than the devices I currently own and that’s likely to cause me discomfort and physical marks after wearing it for a short while.

There is a reason why we aren’t all wearing headsets all day and let me tell you, it isn’t because Apple hadn’t released one until a few weeks ago.

 

[Urban Splash]

So full of ****. Has absolutely no idea what the return rate is.

 

[thatsmyfish]

So full of ****. Has absolutely no idea what the return rate is.

And you do?

 

[boss.king]

I have doubts it’ll come to NZ any time soon. It’s supposedly meant to be picked up and fitted in store and we don’t have any Apple stores.

 

[fatTribble]

I have doubts it’ll come to NZ any time soon. It’s supposedly meant to be picked up and fitted in store and we don’t have any Apple stores.

The Apple app can scan your face to determine your size much like setting up Face ID. I scanned my face 5 times and got the same result which turned out to fit perfectly. They seem to be targeting English speaking countries first so maybe NZ will be soon!

 

[boss.king]

The Apple app can scan your face to determine your size much like setting up Face ID. I scanned my face 5 times and got the same result which turned out to fit perfectly. They seem to be targeting English speaking countries first so maybe NZ will be soon!

I know you can do the face scan on a phone, but the word from anonymous Apple Store employees is that it's intended to be picked up. It's also the kind of product when in-store demos take a lot of effort, so I doubt any other stores will be running them.

I'm not bothered one way or the other, I have no desire to get one, I just think it'll be a significant barrier to selling them here.

 

[svish]

Eagerly waiting to try this out. Would like to see roll out happening quickly in other countries.

 

[G5isAlive]

Let's face it - it's no macbook pro - - it's not even an ipad.

When you’re right, you’re right. It’s an Apple Vision Pro.

No seriously, besides the form factor how is it not even more than multiple iPads? It’s running a variant of iPad OS. It can run iPad apps, but it does it in multiple large screens that you can position anywhere without having to hold it. Have you actually tried one yet?

No substitution for experience. The form factor is even more convenient than an iPad.

 

[Urban Splash]

And you do?

No. But I don’t claim to either. Ffs

 

[ElCidRo]

This will be something like 4500-5000 EUR in most European countries due to: VAT (which varies between 19-24%), exchange rate risk (Apple usually prefers to increase the price upfront to cover this risk), additional 1 year warranty (Apple charges for this - as they should).

And then there's also the fact Europeans have far less disposable income compared to Americans.
So overall the launch in Europe is going to barely move the AVP revenues needle.

 

[MarkNewton2023]

Let's face it - it's no macbook pro - - it's not even an ipad.

We can call it Apple Goggle as AVP form is pretty similar to goggle with computing power in it. For some, wearing it is okay. But for others, that might be not for them. Future computing claim will be proven later as how much working professionals would like to wear goggle for their work. I know I prefer not wearing goggle for working or entertainment. 😊 Keep calm and be happy with Apple Goggle computing device existence and offering! 😊 Life is too short to be unhappy 😊 Enjoy life to the full while you can 😊

 

[thatsmyfish]

No. But I don’t claim to either. Ffs

The return rate as projected by the same metric used for all other Apple products concludes it’s about the same as other new products. Store based staff conclude the same. There’s clearly biased intent to say it’s significantly higher. I saw one prolific poster insisting it was 50x higher than it seems to be, that most units were being returned, that it was a disaster, he could feel it.

We’re not a good sample. We’re fanatics. Reddit is more representative, and that’s saying something.

In a group of hardcore fans, 5 said they were returning? That doesn’t mean much. Most forums say products are awful because the people who have problems go to message boards, and the people without problems never chime in.
*hit send too soon

 

[Born Again]

When you’re right, you’re right. It’s an Apple Vision Pro.

No seriously, besides the form factor how is it not even more than multiple iPads? It’s running a variant of iPad OS. It can run iPad apps, but it does it in multiple large screens that you can position anywhere without having to hold it. Have you actually tried one yet?

No substitution for experience. The form factor is even more convenient than an iPad.

iPads are consumption devices. Apple wants to make people believe it’s a creation device but we know the difficulty with that.

The Vision Pro is the iPad of the future.

I’m behind the Vision Pro but it needs to come down to $1k.

 

[G5isAlive]

I’m behind the Vision Pro but it needs to come down to $1k.

I understand your economic sense of what it would take to win mass appeal... but the Vision Pro will never come down to 1k any more than a MacBook Pro will. We may see an Apple Vision Air (or some such) for 1.5 k, but I doubt even that will come down to 1k.

But in this instance, I would love to be wrong.

 

[funwithstuff]

This will be something like 4500-5000 EUR in most European countries due to: VAT (which varies between 19-24%), exchange rate risk (Apple usually prefers to increase the price upfront to cover this risk), additional 1 year warranty (Apple charges for this - as they should).

And then there's also the fact Europeans have far less disposable income compared to Americans.
So overall the launch in Europe is going to barely move the AVP revenues needle.

Most countries include sales tax in their prices by law, so it won’t be a straight exchange rate calculation. The best estimate is to find another Apple product that costs US$3500 and see what that costs in other countries; the base 16” MacBook Pro with M3 Max costs exactly that.

AU$6000
CA$5200
€4240
£3599

 

[Urban Splash]

The return rate as projected by the same metric used for all other Apple products concludes it’s about the same as other new products. Store based staff conclude the same. There’s clearly biased intent to say it’s significantly higher. I saw one prolific poster insisting it was 50x higher than it seems to be, that most units were being returned, that it was a disaster, he could feel it.

We’re not a good sample. We’re fanatics. Reddit is more representative, and that’s saying something.

In a group of hardcore fans, 5 said they were returning? That doesn’t mean much. Most forums say products are awful because the people who have problems go to message boards, and the people without problems never chime in.
*hit send too soon

My point is only those within Apple actually know. It’s guesswork. I’ve no agenda if it’s higher or lower for AVP compared to other products.

 

[lartola]

Most countries include sales tax in their prices by law, so it won’t be a straight exchange rate calculation. The best estimate is to find another Apple product that costs US$3500 and see what that costs in other countries; the base 16” MacBook Pro with M3 Max costs exactly that.

AU$6000
CA$5200
€4240
£3599

Exactly, because in other countries the “sales tax”, actually known as value added tax or VAT, is a FEDERAL tax, whereas in the USA the sales tax it’s a STATE tax. That’s why apple can’t publish prices with tax included on its US website: the amount of tax varies from state to state.

 

[AdonisSMU]

with crackgate included, no way, maybe the next gen

Well I would want my device fixed/replaced not returned.

 

[AdonisSMU]

From the 9to5Mac article, which has more context:


Maybe I'm just reading too much into the wording that these articles are using. When I read it, I didn't interpret it as the total return rate. I took it as the return rate as of recently, or after the initial 14-day window. But you're right, we don't know for sure what time period he's talking about.

Also, those buying it today are less likely to return since they know what they are buying and why, hence a lower return rate now...which will also drive down the total return rate as more people buy and keep them.

I agree with that sentiment. However, people in main stream and tech media have been releasing articles about people returning their devices in droves. That simply isn’t happening.

 

[miiwtoo]

Well I would want my device fixed/replaced not returned.

replaced please, Ty

 

[DownUnderDan]

This is a really cool device, that’s going to help us move into what I want the future to be like, I just don’t understand the negativity. People did down play the first iPhone, iPad, Apple Watch, and look where we’re at now and how many of those category it helped advance.

The Apple car team probably put forward a similar argument, before the cancellation.

 

[urbanman2004]

$3500 is a bit much for a 1st gen device. Guess I'll be waiting till it gets marked down for half the price if that ever happens...