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Kuo: Apple's AR/VR Headset Announcement is 'Last Hope' for Persuading Investors It Will Be the Next 'Star Product'
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There are potential killer apps for VR, I’m no so sure whether they exist for AR.
You don’t seem to realise just how long VR has actually existed for. It’s not just been around for 10 years.. more like 30 at this point. I was playing VR games in London arcades in the 90’s.
Yes, I am very aware of early VR systems. That's why I don't think they are relevant to the success of modern VR.
All it shows is that people were excited about the possibilities of VR before we actually had the technology to build decent VR hardware.
But this whole attitude of "they've been trying this for decades and it hasn't been successful before, so why should it be successful now?" is just silly. Decent VR hardware for gaming is only a decade old. We don't yet have decent hardware for general purpose computing in VR.
Maybe, my comment was in reply to your comment in the Atari Jaguar, you seemed to believe it was not capable of VR, if Atari developed it enough it could do it, because my point was the tech has existed for decades. It is disingenuous to claim a highly skilled computer manufacture can’t develop the tech in that time.
As for decent VR hardware? it has still failed to break beyond a niche product, even So y failed with its PlayStation VR system and it has the biggest access to market and recognition. Even its new PSVR2 is said to have flopped a bit as no one is talking about it, it doesn’t have many games either.
When you have decades of sales data to show something is niche and always has been, it’s a bit of a stretch to claim it’ll now be successful. We shall see though but personally I don’t think VR or AR will break into the mainstream.
Headset hype has been going on since the EARLY 1990s. Thirty+ years. Press loves it, it's something to endlessly speculate about: Out of things to write about this month? Write a VR/AR speculation piece, imagine it's just like that cool movie you saw!
The hardest of hardcore gamers always love the concept, and always hate the implementation. Normal people want to try it out, once, for the novelty, and will never pay money for it.
The hardest of hardcore gamers always love the concept, and always hate the implementation. Normal people want to try it out, once, for the novelty, and will never pay money for it.
Its a good question that last thought, at least we can allow them at WWDC to demonstrate how far they gotten with AR being used initially with iOS 17 and iPadOS 17 dev community feedback after in house testing.
They may have been able to connect it to displays that were attached to your head, but it wouldn’t have been VR in any meaningful sense.
Tens of millions of 6DOF VR systems have been sold in the past 7 years (6DOF means phone holders aren’t included in that number). Multiple VR games on Steam have tens of thousands of reviews with an “Overwhelmingly Positive“ consensus. 90,000 people have left reviews of the Quest 2 on Amazon and Best Buy with an average score of 4.7 stars out of 5.
Yes, today’s VR hardware crossed a threshold of quality that wouldn’t have been possible more than ten years ago.
In the early 90’s there may have been a few hundred VR systems in the whole world that cost tens of thousands of dollars each. Maybe tens of thousands of headsets by the end of the decade. So yes, VR is easily over a thousand times more popular than it had been prior to the Oculus era.
The tech was so rudimentary that it doesn’t matter. It’s like if you talked to someone in the early 90’s about how in the future everyone would be carrying computers in their pockets in the future, and they replied “well, we’ve had pocket calculators for two decades and no one carries those around. And we have electric organizers now and only a few nerds or business people use those”. It’s obviously the case that no amount of great design would have made those popular products with the level of technology available at the time.
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I just can't wait until Apple releases its headset and it looks nothing like the mockup Macrumors has been posting for what seems like the last ten years.
I long for the day you write a logical comment.
Okay so context: the wise allknowing and only insurance policy we have against the AI singularity John Carmack used to be part of the board of Oculus back when they were a startup in 2012-2014 before they were bought by Facebook. So when they got bought he took an interim role at Facebook. He kept Zuckerberg mostly in check with realistic goals to push the VR industry forward
And then in 2021 Zuckerberg started his Ready Player One LARP betting the farm on the Metaverse, the complete opposite of what Carmack said to do. Surprisingly they let Carmack roast them during Meta Connect
John Carmack Meta Connect 2022 Unscripted Talk
For VR news & reviews: http://www.uploadvr.comFollow us!ð¦ Twitter: https://twitter.com/UploadVRð Facebook: https://www.facebook.com/uploadvr/Become a memb...
www.youtube.com
After that, Carmack officially left the company. Zuck wants his Metaverse so he’s clearly not listening to him anymore so there was no reason for Carmack to stay. The moment Mark started that Metaverse crap it started the VR dark age we’re in right now as it really harmed reception of VR
This is why the VR sphere is waiting with baited breath for Apple Reality as they hope the headset will improve public reception of VR/AR.
I’m sure the headset will be a multi-generation effort. Each generation it will get less intrusive and more natural. Even in gen one this will be the best headset and everyone that is already all in will gravitate to it. There will be people that complain about practicality just as people complained that nobody would ever type on a touch screen, but in 10 years they will all be using AR to watch media and interact with apps.
Your last paragraph is the perfect example of why this AR tech will fail, because it is attempting to replace what everyone already has.
NOkay so context: the wise allknowing and only insurance policy we have against the AI singularity John Carmack used to be part of the board of Oculus back when they were a startup in 2012-2014 before they were bought by Facebook. So when they got bought he took an interim role at Facebook. He kept Zuckerberg mostly in check with realistic goals to push the VR industry forward
And then in 2021 Zuckerberg started his Ready Player One LARP betting the farm on the Metaverse, the complete opposite of what Carmack said to do. Surprisingly they let Carmack roast them during Meta Connect
John Carmack Meta Connect 2022 Unscripted Talk
For VR news & reviews: http://www.uploadvr.comFollow us!ð¦ Twitter: https://twitter.com/UploadVRð Facebook: https://www.facebook.com/uploadvr/Become a memb...
After that, Carmack officially left the company. Zuck wants his Metaverse so he’s clearly not listening to him anymore so there was no reason for Carmack to stay. The moment Mark started that Metaverse crap it started the VR dark age we’re in right now as it really harmed reception of VR
This is why the VR sphere is waiting with bated breath for Apple Reality as they hope the headset will improve public reception
I hope Apple picks up John Carmack as an exec. He was the only one left at Meta that knew how to execute a vision.Okay so context: the wise allknowing and only insurance policy we have against the AI singularity John Carmack used to be part of the board of Oculus back when they were a startup in 2012-2014 before they were bought by Facebook. So when they got bought he took an interim role at Facebook. He kept Zuckerberg mostly in check with realistic goals to push the VR industry forward
And then in 2021 Zuckerberg started his Ready Player One LARP betting the farm on the Metaverse, the complete opposite of what Carmack said to do. Surprisingly they let Carmack roast them during Meta Connect
John Carmack Meta Connect 2022 Unscripted Talk
For VR news & reviews: http://www.uploadvr.comFollow us!ð¦ Twitter: https://twitter.com/UploadVRð Facebook: https://www.facebook.com/uploadvr/Become a memb...
After that, Carmack officially left the company. Zuck wants his Metaverse so he’s clearly not listening to him anymore so there was no reason for Carmack to stay. The moment Mark started that Metaverse crap it started the VR dark age we’re in right now as it really harmed reception of VR
This is why the VR sphere is waiting with baited breath for Apple Reality as they hope the headset will improve public reception of VR/AR.
come on guys lol some of the comments on these threads are a bit ridiculous.
I understand being critical of Apple all the time, but it seems like no one can use their imagination when it comes to this thing.
there are several use cases outlined in these articles. can’t we just wait until it’s revealed and see?
when the first iPhone came out, did anyone predict that it would have a Retina Display, FaceTime, iMessage etc just 3 years later? nope. just wait and see.
thank you. a logical, sensible post lol.
having Apple blinders on whether they’re love-focused or hate-focused are both bad.
more sane, objective takes are needed on these articles.
A sharper screen was inevitable, text messaging existed for years before Apple came along, and phones were doing video calls long before Apple too. May not have been as pretty but all those things existed before. Why would anyone buy a 3 grand pair of goggles to do the same as their phones already do?
“With Sony cutting production plans for the PS VR2 and an estimated 300,000 product lifecycle shipments for the Meta Quest Pro, Kuo believes there is "insufficient evidence" to indicate that AR/VR headsets can become the next major thing in consumer electronics.”
This is an odd statement. If Kuo wants to compare Apple’s headset to Quest Pro(launched 6 months ago), that is fine, but he throws in PSVR2 too, which just launched a month ago, to argue a lack of acceptance of AR/VR devices. Yet, doesn’t mention Quest 2, which has sold 20 million devices.
If he wants to compare higher end AR tech, then leave PSVR2 out of it. If you want to combine the category for an argument about public acceptance of all virtual devices, then you can’t leave out the device that sold 20M.
This is an odd statement. If Kuo wants to compare Apple’s headset to Quest Pro(launched 6 months ago), that is fine, but he throws in PSVR2 too, which just launched a month ago, to argue a lack of acceptance of AR/VR devices. Yet, doesn’t mention Quest 2, which has sold 20 million devices.
If he wants to compare higher end AR tech, then leave PSVR2 out of it. If you want to combine the category for an argument about public acceptance of all virtual devices, then you can’t leave out the device that sold 20M.
This is the first AR headset with few compromises. You really can’t compare it with VR that often has physically exhausting use cases and low quality displays. I’m sure it won’t be for everyone in the first release, but I’m sure it will be an incredible product that moves the industry forward. The iPhone came in right when the tech was advanced enough to release such a product. We are approaching that point with AR.
that’s all true and that’s my point. when does Apple ever come out with something that is “totally new and never been done before”? it’s fairly rare. they usually take existing ideas or tech and improve upon them greatly.
why would someone buy an Apple Watch when it they can get notifications on their iPhone already? why would anyone get an iPad when it’s just a large iPhone and not even a full computer?
Apple nor anyone plans to sell BILLIONS of these things out the gate. we also don’t know the price tag yet. I’m sure there will be a good mix of “wow, that’s really cool” and “wow that’s really useful” when they reveal it. that’s all people need. if it adds coolness and convenience to things they already do, they’re sold. as long as it isn’t ugly, cumbersome and uber expensive.
I say all of that to say… let’s just wait for the reveal. until then, there’s no point in assuming doom, gloom and failure.
Some ARKit documentation - note it’s being iOS/iPadOS specific - while we speculate glasses or something else, the initially plan goes with what you use now, iPhones and iPads.
ARKit | Apple Developer Documentation
Integrate hardware sensing features to produce augmented reality apps and games.
AR Quick Look
Add an AR experience to your app or website, or customize your content’s appearance in Quick Look.Previewing a Model with AR Quick Look
Display a model or scene that the user can move, scale, and share with others.
Adding Visual Effects in AR Quick Look and RealityKit
Balance the appearance and performance of your AR experiences with modeling strategies.
Adding an Apple Pay Button or a Custom Action in AR Quick Look
Provide a banner that users can tap to make a purchase or perform a custom action in an AR experience.
Mark my words. This is Apple’s “TV.”
It’s also very likely Tim Cook’s Newton.
It’s also very likely Tim Cook’s Newton.
Uhh...is everything alright with your formatting? Did you try making this on a touch screen?
Anyway, not gonna happen. Human cyborg jujitsu practitioner John Carmack is doing rocketeering now. John does whatever he wants to innovate in next. It's why he left Id Software in 2013 because he was done with video games and wanted to advance virtual reality, and now through his own company he wants to make space rockets.
