Kuo: Apple's Mixed-Reality Headset Could Launch as Late as 2024

[MacRumors]

Apple's mixed-reality headset could launch as late as the fourth quarter of 2023 or early 2024, according to Apple analyst Ming-Chi Kuo.

Apple headset concept by designer Marcus Kane​

Kuo shared the information in a tweet earlier today, noting that the latest forecast represents a delay over the previous third quarter of 2023 prediction for mass shipments of the headset. He added that investors are more interested in whether the product announcement will convince customers that "Apple's AR/MR headset device is the next star in consumer electronics," rather than shipment numbers. If the device does launch this year, shipments are likely to be even lower than existing estimates, he added.

Morgan Stanley analysts believe Apple's headset will enter mass production in October and launch by December, just in time for the holiday period – a time frame that broadly mirrors Kuo's forecast. Apple's supply chain is apparently preparing to assemble only 300,000 to 500,000 headsets in 2023.

Apple's headset is widely expected to be announced today during its WWDC keynote, so there may soon be further information about when the device will launch. Follow along on MacRumors.com and @MacRumorsLive on Twitter for full coverage of Apple's announcements throughout the day.

Article Link: Kuo: Apple's Mixed-Reality Headset Could Launch as Late as 2024

 

[morningsong]

It's DOA with a price tag of 3K or up.

 

[TheYayAreaLiving 🎗️]

AR/VR is cool, but it is really not for everyone!

Willing to wait that long. I need to save money to afford this AR/VR headset. I just hope it does not end up like AirPower.

Apple Officially Cancels AirPower

Apple today canceled AirPower, the charging mat that it first announced in 2017, because of an inability to meet its high standards for hardware,...

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[coachgq]

I wonder how many people will buy them at $3k? And how fast they will hit the resell market once people have buyers remorse.

 

[svish]

Expecting it around Christmas

 

[jz0309]

guess we'll find out in just a few hours ...

 

[dantracht]

Another AirPower? Just kidding.

 

[oofio2461]

If they release it THIS late, they're not going to announce it at WWDC, most likely in September or November.

 

[KaiFiMacFan]

Will they announce the launch date at this event? If so, this may be one of the latest launch dates announced in WWDC history.

Another AirPower? Just kidding.

If that’s true, then they’ll show off non-working headsets at WWDC.

AirPower was so weird when you think about it…

 

[SexExpert]

Kuo is a known shitehawk and can't be trusted.

 

[nfl46]

How nice of Apple to give us 6 months to save up for the high price tag. Lol. Joking of course.

 

[no_idea]

Breaking news: post WWDC Kuo has surveyed new supply chain providers and now thinks the headset will coincide with a launch date of late October like apple said on stage today

 

[spazzcat]

It's DOA with a price tag of 3K or up.

Maybe we should wait a few more hours and get facts instead of rumors?

 

[coolerkid]

Who cares about rumors anymore?! We're hours away from the announcement

 

[Aeolius]

Two hours until we never have to see artists renderings again!

 

[dalestrauss]

It will be announced today - they've got to get developers onboard in time for a limited Christmas 2023 release.

 

[ast1]

If they release it THIS late, they're not going to announce it at WWDC, most likely in September or November.

It absolutely makes sense to announce at WWDC while launching the product later, just like they did with Apple Watch, because they need to give developers some time to implement apps for the new platform. Also I suspect they can only keep the rumors at bay for so long before something leaks, so they share some info about the product to stay ahead of the leakers.

 

[Nautilus007]

Creating a solution for a problem that doesn't exist, does anybody actually want this headset?
I would want a pair of sunglasses that looked normal and had AR/VR capabilities , we are a while away from that.

 

[Wags]

Could be the cheaper version.

 

[mattopotamus]

It's DOA with a price tag of 3K or up.

I think people will be surprised at the number of orders they will receive, even at that price point. With that said, I would hope they would be after the mainstream market and we see a price tag sub $2K, which is still high.

 

[anselpela]

To miss the first holiday shopping season for the product would be laughable, but it's also possible this thing is priced out of reality for holiday shopping consideration, so it wouldn't matter. Also likely that they can't make enough to satisfy the Apple early adopter demand anyway.

 

[anselpela]

I think people will be surprised at the number of orders they will receive, even at that price point.

That's going to depend entirely on the software. Rumor wise, we've heard nothing so far to indicate that the product justifies its own existence let alone the rumored price point. Very interested to hear what Apple's vision is for this thing. If their vision just amounts to an iPad you wear on your face, an actually does cost $3k, then it is DOA, as others have said.

 

[lazyrighteye]

It's DOA with a price tag of 3K or up.

I do not believe we'll see a $3k price tag. And by "do not believe" I mean "hope."

 

[anselpela]

If they release it THIS late, they're not going to announce it at WWDC, most likely in September or November.

More like, if its releasing that late, then they're announcing today because today's announcements are exceedingly lame without it.

 

[lazyrighteye]

If they release it THIS late, they're not going to announce it at WWDC, most likely in September or November.

A June announcement for a January release seems unusual.