Kuo: Cook Should Personally Address Siri Apple Intelligence Failure

[Macalway]

Copilot is incredibly useful, I know because I use it in an enterprise setting every day. I don't use it on my gaming PC at home so maybe that's a different version?

I don't have clue. Wtf? Somehow, some company has implemented this? Anyone else?

 

[cjsuk]

They have to prove that they weren't just lying about what they were capable of delivering. Because it smells an awful lot like they were lying to ride the AI bubble to keep the stock market happy while everyone else was actually shipping AI features.

Everyone is lying about AI.

There isn’t an honest bone left in the tech industry.

 

[vantelimus]

Honestly, this is a bad sitch. They sold these devices on the basis of these AI features, and a conversation, useful Siri is probably the feature everyone with an iPhone 16 was most anticipating. As much as I hate to say it, a class-action wouldn't be inappropriate here, and I think ultimately a lot of folks are going to get a payout.

I think you’ve analyzed it right. At this point, the corporate strategy will probably be to delay, deny, and defend, even though the right thing to do is to get out in front of such issues. “DDD” gives Apple time to mitigate its transgression without admitting error. With the speed that class-action cases go, all the promised features will have been in the hands of iPhone 16 users for a couple of years (albeit a year late). So, any payout will be small. The BOD and institutional investors will be placated.

 

[iamdamian]

It was obvious that the “launch now, figure it out later” approach would end up in this mess.

Products fail, delays happen, and timelines get screwed up. That’s just reality. But the real problem is the arrogance with Tim.

In the boardroom, Tim is definitely thinking, “Ah, they’ll buy it anyway.” But outside of the Mac lineup and Apple Silicon, there’s been no real change in the products, yes better screens on some models, better suitability for an extremely niche market segment, but thats it. iPhones and iPads feel like they’re stuck on repeat.

As a customer, since 2022, I feel like nothing more than a walking dollar sign to Tim. Apple used to make people feel like they mattered or at least they were launching products that are appealing and has a story. Now it just feels like an endless cash grab, and it’s getting harder to ignore.

That last paragraph Well summed up.

 

[mrgrdn]

I believe it’s a good thing… if you keep adding fuel to the fire, you already know how it’s going to end.

 

[rappr]

The internet has a short memory. In a couple of weeks no one will care about this.

And Tim Cook shouldn’t apologize, Craig Federighi should. Software is his domain.

 

[delsoul]

I can’t see cook coming out from behind his green screen and prerecorded cameras to address this issue. Steve Jobs? Absolutely. He wasn’t afraid to give live demonstrations and unveilings, open to criticisms from the crowd. Cook? Yeah, good luck with that. It really does need to be addressed and if he was a real leader he would do as such

 

[kalsta]

No one is buying an iPhone or any Apple product because of Apple Intelligence.
At all.
The fallout will be a collective shrug.

No one bought on iPhone 16 because of AI.

Then offering buyers a full refund to return their unwanted phones shouldn’t hurt too much, right?

 

[Macalway]

A real problem is the 'crying wolf' aspect.

No one will listen do to credibility issues.

 

[BarrettF77]

The very fact that this even has to be called out and that ***** of a CEO still hasn’t done anything tells you everything right there as to how he is not the right guy for the job because it’s easy when things are going well, but true leaders are born adversity and he’s never had anything But stuff handed it to him on a silver platter

 

[spazzcat]

Then offering buyers a full refund to return their unwanted phones shouldn’t hurt too much, right?

Who are these people that want a full refund?

 

[fumi2014]

I think the whole thing is overblown anyway, because Apple are so far behind in the AI industry, it doesn't even matter.

 

[MacTwick]

Cook: Kuo, stay in your lane

 

[kalsta]

Who are these people that want a full refund?

That’s my point. If they don’t exist, what does Apple have to lose by doing the right thing and offering a refund?

 

[smulji]

A personal address by Tim Cook means admission of fault and class action lawsuit. Why do you think iPhone 16 product pages were updated so quickly?

Apple has sold 80 million units of the iPhone 16 series so far. Can you imagine what would happen? Right now, Cook's team is just praying nothing big will happen.

iPhone 4 was solved with a 25 cent bumper. It was only a month of sales and people were excited about upgrading their iPhones each year. Not so much with iPhone 16.

Cook gets what he deserves and maybe right now it's a big lawsuit to teach him a lesson.

 

[spazzcat]

That’s my point.

So this whole thing is a nothingburger to get clicks.

 

[Mr_Ed]

The internet has a short memory. In a couple of weeks no one will care about this.

And Tim Cook shouldn’t apologize, Craig Federighi should. Software is his domain.

The buck starts and stops with the CEO. The corporate culture, corporate priorities, adherence to mission statement, and holding employees accountable to the mission all begin and end at the top. If Federighi is such a ****** and he still has a job, that is on Cook.

 

[JCCL]

It's worse with the PC world. Copilot anyone? Total failure. And worse, all those iffy Windows Arm machines, that will only succeed if Intel fails miserably going forward, which although possible, is unlikely.

It's like any mania, and it's one mania after another. Place your bets.

The mad rush for that NPU that's does nothing. PU is right. OH! but there's image playground.

You can't make this stuff up.

Only one feature of Copilot (recall) is a failure. Copilot is quite successful in enterprise I use it every day and many others. For teams and the full office suit, it’s extremely powerful and you don’t realize it until you start using it.

 

[bettaboy123]

Did anyone actually buy any of these devices specifically for Apple Intelligence though? Normies don’t care, they just needed a new iPhone. The people who are bought in to AI hype are just using the app or website for their favorite chatbot. The people who don’t want AI are either hanging on to their older devices or turning it off on a new device. Where are these people who are legitimately upset? This all seems way overblown.

 

[JCCL]

I don't have clue. Wtf? Somehow, some company has implemented this? Anyone else?

Big corporations are deploying it and the feedback from users is quite positive.

 

[kalsta]

So this whole thing is a nothingburger to get clicks.

No, it’s not a nothingburger to promise buyers something and then not deliver on it. In Australia, we have consumer protections against that sort of thing and rightly so.

Your assumption that no one (or not many, to be more realistic) bought an iPhone 16 because of these promises may be correct, and if it is, then Apple stands to lose nothing (or very little) by doing the right thing and offering a refund to those who want it.

 

[ArtOfWarfare]

The AI debacle strikes me as being trivial, when we went from OS 9.4 to X, an OS that was completely unusable for several years, Leopard being the first really usable version, no one apologised, why now ?

I don't recall having any issues with Jaguar, Panther, and Tiger...

 

[brofkand]

Everyone is lying about AI.

There isn’t an honest bone left in the tech industry.

Well in a sense you're right because none of it is actual intelligence - it's all LLMs. But in another sense you're wrong because everyone else is actually shipping useful software, and Apple is shipping shovelware like Image Playground and screenshots of things that are a year or more away.

 

[iObama]

Are there not bigger things in the world going on than this? Jesus Christ. This may be the center of Gruber's world, but it's not the center of mine.

 

[BB1970]

Then offering buyers a full refund to return their unwanted phones shouldn’t hurt too much, right?

Who said it was “unwanted”? People upgrade their phone because of age, not for AI features that weren’t present when they bought it. It’s a non issue, even with an apology. No one’s gonna “return” their phone. Especially after having it for 6 months.
If this was the AI pin that flopped and it was its ONLY function, there may be a case. This is not that.