Kuo: Cook Should Personally Address Siri Apple Intelligence Failure

[Analog Kid]

First, press releases are an official channel.

Second, who is going to stop their day and tune in to Tim Cook's mea culpa. People need to stop acting like we have relationships with companies and that our feelings should be addressed with grave words by men with titles.

Third, Antennagate is a horrible example to follow. To this day people quip that "you're holding it wrong". Nothing changed as a result of that self flagellation. The antenna is much more mission critical than Siri is, and yet they kept shipping the same phones working the same way and the world kept spinning on its axis. Steve Jobs called that one wrong. He should have just let it burn itself out. Cook should let this one burn itself out.

Apple Intelligence is just a toy, like all these AI gadgets are. Getting on stage and saying "sorry, your toy is delayed" isn't worth the effort.

 

[Futurix]

The only thing I want from Apple Intelligence is 7 Gb of space back - which it still occupies, despite being turned off for months.

 

[Analog Kid]

It is. Especially as almost everyone here strongly states they don't want Apple AI on their iPhones. And will immediately turn it off if it shows up in an iOS update.

"Tim Cook needs to get on stage and apologize for denying me the satisfaction of disabling it."

 

[oink_oink]

Tim Apple has been too busy extorting on RAM and SSD upgrades, getting rid of leather cases, and flopping the Vision Pro to personally address Siri's shortcomings.

 

[AlanBeyond]

Apple made a major misstep with the way that it handled the delay of Apple Intelligence features for Siri, Apple analyst Ming-Chi Kuo said today. Announcing the delay through a press statement was a bad decision, and Apple should instead have gone through official channels.

Kuo referenced the well-known "Antennagate" PR crisis when the iPhone 4 launched in 2010, and the way that then Apple CEO Steve Jobs handled it. Jobs personally responded to multiple customer emails, and then Apple held a press conference to address concerns about the iPhone 4's cellular signal. Jobs ended up announcing that Apple would provide free bumpers for all iPhone 4 uses to mitigate the issue, and allow customers who were still unhappy to return their iPhones.

The implication in Kuo's statement is that Apple CEO Tim Cook and other executives should follow Jobs' example, giving customers more insight into what's going wrong with Siri development.

Kuo acknowledges that it takes time to develop artificial intelligence services, and that Apple's early announcement of Apple Intelligence Siri features at WWDC 2024 is understandable "given the pressure from the board and shareholders." With the company unable to deliver the feature set in the promised timeline, Apple needs to provide a more concrete response.

In the midst of Antennagate, Jobs was transparent about Apple's position and offered a concrete solution. Jobs said that Apple did not "fully understand if there were problems" when the iPhone 4 first came out, but that the company had a responsibility to educate as a "leader in the smartphone world." "We're not perfect, and we're working our asses off," Jobs said.

Back in 2012, Cook did personally address Apple Maps shortcomings in iOS 6, penning an apology letter to customers. He told customers that he was sorry, and he provided insight into Apple's work to make the Maps app better. Given the uproar over the delayed Siri overhaul, it could make sense for Cook to again speak to customers directly.

Article Link: Kuo: Cook Should Personally Address Siri Apple Intelligence Failure

remember they never said anything to the cancellation of AirPower?

 

[Analog Kid]

I absolutely upgraded from a base Macbook Air in part because I needed 16gb to use the AI in Xcode. And I'm still waiting for Swift Assist to be released.

Pro tip: don't buy something now hoping it does something different later.

 

[BigDO]

Pretty much exactly what I said in one of my comments.

I’m surprised that this hasn’t been done, given the magnitude of this fiasco.

 

[Apple_Robert]

A personal address by Tim Cook means admission of fault and class action lawsuit. Why do you think iPhone 16 product pages were updated so quickly?

Apple has sold 80 million units of the iPhone 16 series so far. Can you imagine what would happen? Right now, Cook's team is just praying nothing big will happen.

iPhone 4 was solved with a 25 cent bumper. It was only a month of sales and people were excited about upgrading their iPhones each year. Not so much with iPhone 16.

There is no grounds for a lawsuit.

 

[Dark_Omen]

That would require Tim to be a man for a change. Quite frankly, he doesn’t have it in him.

 

[Chungry]

I don't have clue. Wtf? Somehow, some company has implemented this? Anyone else?

It's incredibly useful and works across the suite of Microsoft apps including teams. It even does translation on the fly for the global calls (plus local language transcripts). The data lake stuff is also impressive and copilot can build PowerBI reports and pivot tables with plain language queries with zero expertise in either app. I was skeptical at first but it's pretty handy and has saved me lots of time

 

[JPack]

There is no grounds for a lawsuit.

I'm sure that's why ads were pulled and disclaimers were added in the past 24 hours.

 

[Chungry]

Agree. Sign of strong management is taking responsibility and enforcing accountability.

You won't find any of that around Apple, good day sir!

 

[capricerun]

Cook set Scott Forstall on fire for not apologizing over the Apple Maps debacle. Now it's his turn to put his money where his mouth is and put some accountability with Apple Intelligence.

 

[capricerun]

No one is buying an iPhone or any Apple product because of Apple Intelligence.
At all.
The fallout will be a collective shrug.

Yea I felt proud purchasing an iPhone 15 knowing I wasn't going to be involved in any of that garbage.

 

[Analog Kid]

Tim Apple has been too busy extorting on RAM and SSD upgrades, getting rid of leather cases, and flopping the Vision Pro to personally address Siri's shortcomings.

And redesigning hardware, operating systems and applications to meet the whims of the European bureaucrats. Let's not leave that off your list.

 

[scottrichardson]

As a user, I just don't care. Happy to wait for it to be done right. IF all they did was come out and say - "we're not happy that our updated Siri meets the desired level of quality we normally deliver, so we are going to keep working on it until we're sure that it will meet both yours and our expectations".

 

[Nicky G]

I upgraded my 12 Pro to a 16 Pro largely due to Apple Intelligence features that were hyped but have not yet been delivered. I don’t agree with all (or even many) of the class actions that groups have filed against Apple over the years, but this situation seems to call for it. They advertised vaporware that doesn’t exist (John Gruber’s recent piece is pretty brutal, but fair).

 

[Chungry]

That would require Tim to be a man for a change. Quite frankly, he doesn’t have it in him.

He is a rather milquetoast, beige fellow

 

[Nicky G]

No one is buying an iPhone or any Apple product because of Apple Intelligence.
At all.
The fallout will be a collective shrug.

I mean, I did. That and better battery life, but I could have waited another year or two or longer, especially if I’d gotten my battery replaced.

 

[Apple_Robert]

I upgraded my 12 Pro to a 16 Pro largely due to Apple Intelligence features that were hyped but have not yet been delivered. I don’t agree with all (or even many) of the class actions that groups have filed against Apple over the years, but this situation seems to call for it. They advertised vaporware that doesn’t exist (John Gruber’s recent piece is pretty brutal, but fair).

Apple made it very clear that not all features were present with the iPhone 16 Pro and you still bought. The is not Apple's fault. You made assumptions even though Apple stated differently.

 

[Nicky G]

Apple made it very clear that not all features were present with the iPhone 16 Pro and you still bought. The is not Apple's fault. You made assumptions even though Apple stated differently.

No, I listened to when they advertised that these features would be shipping, and they are seemingly going to grossly miss the ship date – the iPhone 17 will apparently be shipping by the time the features they advertised for the 16 will be released. Did you read Gruber’s piece? He’s on the money. I’ve been an Apple user since the mid-80s. This is a pretty bad flub, as Apple flubs go.

 

[Dark_Omen]

Apple made it very clear that not all features were present with the iPhone 16 Pro and you still bought. The is not Apple's fault. You made assumptions even though Apple stated differently.

Completely false. There’s no fine print on the advertisements in the store.

 

[Apple_Robert]

Completely false. There’s no fine print on the advertisements in the store.

Apple never promised every part of the AI would be ready when the iPhone 16 was released. That is a fact.

 

[Apple_Robert]

No, I listened to when they advertised that these features would be shipping, and they are seemingly going to grossly miss the ship date – the iPhone 17 will apparently be shipping by the time the features they advertised for the 16 will be released. Did you read Gruber’s piece? He’s on the money. I’ve been an Apple user since the mid-80s. This is a pretty bad flub, as Apple flubs go.

The problem is people made assumptions they shouldn't have, listened to rumors as if they took priority over what Apple stated, and now many are mad and disappointed because some made up timeline (outside of Apple) didn't come to fruition.

 

[Dark_Omen]

Apple never promised every part of the AI would be ready when the iPhone 16 was released. That is a fact.

“iPhone 16, built for Apple Intelligence.” The masses don’t watch the Keynotes.