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Ramping up prices a ridiculous amount across Europe, so they can freeze prices at home in the USA, is going to bite Apple hard.
Ramping up? EUR =>USD down ~25% since Jan 2021. Is that ramping up or just adjusting prices accordingly? Have you checked how much anything else imported from China costs in Europe?
 
Errr... I guess I should point out that the performance cores of the A16 seem to be identical or near identical to the A15 performance cores, albeit with a small clock speed boost. The bigger change is the image processor, but that is driven by the needs of the new camera system, etc.

It all boils down to marketing. The average customer will make their judgment based on name rather than performance. The 14 is already poisoned out the gate because because of that. Someone should have known better then to sign off on this. If the standard 14 lineup fails it will be of their own doing.
 
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Apple execs need to get their sh*t together and realize that nobody cares about filming next Hollywood blockbuster with an iPhone. They are focusing so much on camera part of Pro models that it’s getting ridiculous and at the same time they have diversified lineup to oblivion. All they need to do is three models, mini, Pro and Pro Max, all with the same specs, different screen sizes, while shifting their focus on better battery life and starting with 256gb memory (128gb is nonsense and they still insist with it even in Pro models).
 
The way the UK is going, £699 will soon be needed to buy a loaf of bread. Apple has to respond to currency weaknesses in international markets.
I think the main problem is they don't then tend to respond to currency strength outside of the U.S. Dollar. When the £/€ rebounds I don't expect we will see a noticeable reduction in iPhone prices somehow...
 
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Ramping up? EUR =>USD down ~25% since Jan 2021. Is that ramping up or just adjusting prices accordingly? Have you checked how much anything else imported from China costs in Europe?

yes but salaries do not increase at the same pace so in a way, Apple is kind of screwed. More costs to cover, prices increase but at the same time people cannot afford it. Its a vicious cycle and the definition of a recession.

Let's see:

Gas went from about 1,54 Euro to 2,04 EUR
Electricity bill increased from 40 EUR to 60 EUR
Burger at a restaurant costs 15 EUR instead of 9 EUR

A new iPhone is the last thing on peoples mind at this time I would say
 
Makes sense to me. The 14 and 14 Plus are rebranded 13S and a 13S Plus...there is so little difference between the 13-series and the 14-series...so if users had a choose a new phone, they would jump to the pro models because there is a substantial difference between the 13-series and the 14-series.
 
It all boils down to marketing. The average customer will make their judgment based on name rather than performance. The 14 is already poisoned out the gate because because of that. Someone should have known better then to sign off on this. If the standard 14 lineup fails it will be of their own doing.
I think this is a good plan, and it will likely be the norm going forward.
 
Ramping up? EUR =>USD down ~25% since Jan 2021. Is that ramping up or just adjusting prices accordingly? Have you checked how much anything else imported from China costs in Europe?

1.14 to 1.02 is 10% down, not 25%.

Regardless of the reason, our price hike pays for your price freeze.

And it will bite Apple hard.
 


The iPhone 14 and iPhone 14 Plus have seen "bad" pre-order results, indicating that Apple's positioning of the two new standard models may have failed, according to Apple analyst Ming-Chi Kuo.

iphone-14-iphone-14-plus-in-hand.jpg

In his latest post on Medium, Kuo explained that the iPhone 14 Pro and iPhone 14 Pro Max have seen "neutral" and "good" pre-order results compared to the iPhone 13 Pro and iPhone 13 Pro Max. Delivery wait times of more than four weeks may indicate good demand for the new high-end devices. It is apparently "unclear" whether Apple will increase shipment forecasts of its Pro models, but there is a "growing" chance that it will cut orders of the iPhone 14 and iPhone 14 Plus, which currently account for around 45 percent of the entire lineup's shipments.

The iPhone 14 and iPhone 14 Plus are expected to be in stock in retail stores on their launch dates, "reflecting lackluster demand." As it stands, Kuo says that the pre-order results for the iPhone 14 and iPhone 14 Plus are worse than those of the third-generation iPhone SE and the iPhone 13 mini. He noted that Apple cut orders of both the third-generation iPhone SE and the iPhone 13 mini in the first half of 2022 due to low demand.

If demand for the two standard models do not improve, Apple may cut iPhone 14 and iPhone 14 Plus orders as soon as November. Suppliers who are not major beneficiaries of Apple's iPhone 14 Pro models will likely see the start of declining revenue in September and October as a result.

For iPhone 14 Plus, in particular, the "pre-order result is significantly lower than expected." As a model that effectively replaces the "mini" form factor in the latest iPhone lineup, with 6.1-inch and 6.7-inch display sizes now being the only options, Kuo said that "Apple's product segmentation strategy for standard models fails this year."

All four of the iPhone 14 models were announced by Apple last week and have been available to pre-order since September 9. The iPhone 14, iPhone 14 Pro, and iPhone 14 Pro Max are set to launch on Friday, September 16, and the iPhone 14 Plus will launch on Friday, October 7.


Article Link: Kuo: iPhone 14 Plus Pre-Orders Worse Than iPhone 13 Mini, Product Strategy 'Fails'

Good. A lack of design and innovation *should* result in lower sales. That’s how competition works.
 
don't know if Kuo's figures are accurate, but:
  1. Inflation and recession are happening around the world. Europe pricing is insane from falling exchange rate. Less people are interested in upgrading iPhone with marginal improvements this year.
  2. 14 and 14 plus are the iPhone 5c 2022. Apple is trying to sell old stuffs as new again. No thanks.
  3. iPhone (and Apple Watch) are matured products. Everyone can easily use their iPhone for 3-4 years going forward. I'd argue even the 14 pro (max) is a marginal upgrade from last year. Dynamic island features can easily go with previous notch. It's not 14 pro's fault - just that 13 pro was already really great.
 
Do it. I had the 12PM and would smack it in door frames when in my back pocket cause it mostly stuck out.

I now have the 13 mini. Never going back.

I was going to upgrade to a 13 mini, possibly (11 Pro, here). Prices didn't go down on it here in Korea, so I decided to wait.
 
Right, but until this year's Pro 14's, I am of the understanding (and I could be wrong) that their top models are not in the IPhone.
You’re wrong.
The iPhone’s OLED displays have unanimously been called some of the best in the market Going on five years now.
 
Preorders usually come from the big fans like us, who typically would go for the high-end models (the Pro's). Once they become more widely available, I think it will see a push of the standard models, as people just do walk-ins and would prefer the cheaper big phone over the other one.
 
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[*]14 and 14 plus are the iPhone 5c 2022. Apple is trying to sell old stuffs as new again. No thanks.
Nah, the iPhone 14 Plus is year's iPhone XR, which wasn't a huge seller at launch, but ended up being the number 1 seller for the year.

Preorders usually come from the big fans like us, who typically would go for the high-end models (the Pro's). Once they become more widely available, I think it will see a push of the standard models, as people just do walk-ins and would prefer the cheaper big phone over the other one.
Yep
 
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The headline is pure PR nonsense. People are not buying the phones, because Apple got too greedy and finally pushed the prices too high.

Here in Norway, we've seen multiple price hikes over the last 10 years or so. Apple products went from being fairly reasonably priced and accessible, to becoming overly expensive. I've basically stopped upgrading my Apple stuff, to get the latest and best performance, and now keep my Apple products as long as I can.

Apple obviously thinks that people will still buy their stuff, even when overpriced - WRONG.

For every price hike the excuse is the same "weak currencies in Europe" or "strong US dollar". However, every time the currencies balance out, Apple never lowers the price again. Instead, they keep increasing the prices again and again.

I'm so close to being done with Apple at this point.
A strong dollar has a big effect — it is not an excuse — the dollar/euro had not been at parity in 20 years. Apple or any company doesn’t control the value any currency.

Has this been the only price increase you’ve seen? Practically everything is going up. Don’t be quick to claim that greed is the reason behind all of it.
 
You’re wrong.
The iPhone’s OLED displays have unanimously been called some of the best in the market Going on five years now.

Hmmm... but how much of that is due to software over hardware? I'm an Iphone convert from Android, but I'll be honest -- touch sensitivity just isn't what Samsung's better models are, and I find the good OLED's from Samsung even make it into the mid-rangers, like my wife's. And they're 120Hz. In fact, one of the disappointments I've found with Apple has been the touch sensitivity. Newer 13's seem better at it, however.
 
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