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Kuo: Low-Cost Apple Vision Pro Might Be Canceled

Rumors about rumors. This is getting meta.

The vision pro, which I plan to get through my job, will never be apple next star product. Sales numbers close to the Mac Pro would be amazing. But iPhone numbers…never never never. Because nothing does iPhone numbers.
 
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Rumours are rumours. When things happen, then we'll know.

Companies experiment all the time to see what they can do. If Apple weren't experimenting, they might as well give up
 
contacos said:
Now who’s going to bother to develop for a user base of 400k when you can just release a dumb IAP game for the millions on iOS is the real question
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The apps will not be 99¢ apps. They will probably start at 9.99 or 19.99. So despite the install base being much smaller there will be some opportunities
 
dannyyankou said:
Just the fact that they called it “Vision Pro” makes it very clear to me they want to release a low cost version. They would’ve just called it “Apple Vision” if that’s the only version they planned to release.
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Except they didnt put a pro chip in it. Coulda at least put an m3 in. M2 is getting long in the tooth now for something in this price point.
 
siddavis said:
Well, yeah. The new modus operandi is for generation 2 they'll change the color of the the "Pro" model at the same price and call it all new, but then release an "Ultra" version that includes what would normally have been in version 2 and charge 30-50% more.
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This is close to what will happen. When VP2 comes out then classic VP will lose some non essential features and become the SE version. That is the path they will take.
 
It'll be funny reading back on these "fail" comments in 5 years 😂

Honestly I never expected the "cheaper" vision to launch in the next 2-3 years, as it makes no sense at all. $3500 for the top of the line displays, cameras, lidar sensors, external display, dual processor setup. What can you cut? If you cut out anything from this, the experience is going to suck (See: Meta Quest Pro at 1/2 the price initially) The scale isn't going to be there in the first year, the second year will focus on software improvements, and at the third year it might finally be fully accepted as being a "pro" office device. But at that point, M2 isn't cheap enough, R1 still isn't cheap, the cameras aren't cheaper. The sensors aren't cheaper...

Basically I think we will see the Vision Pro 2 (Still $3500), alongside the Vision($1500-$2000) in 3-4 years.
 
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That’s absolutely what I expected. A real mass market and lower cost version will come out in maybe 5 - 10 years. Until then the Vision Pro is in all practicality dead.
 
Piggie said:
IMHO the biggest issue is even if Apple slashed the price down to $1000, which would never happen.
Still most typical consumers would not want it.
Even $500 most people won't want one.

The only way this type of product is genuinely going to become mainstream is for it to be built into some "almost" normal looking eye-wear which is way way wayyyyyy off into the future.
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I don’t know why anyone cares what it looks like. it’s an entertainment device to be used at home 🤷‍♂️ Plain glasses are never gonna give ya amazing VR immersion. Maybe for basic AR stuff all google glass but that’s a lot less exciting.
 
Rychiar said:
I don’t know why anyone cares what it looks like. it’s an entertainment device to be used at home 🤷‍♂️ Plain glasses are never gonna give ya amazing VR immersion. Maybe for basic AR stuff all google glass but that’s a lot less exciting.
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Well I'm of course thinking into the future here which is what Apple also wants.
This product it not intended long term to be a "only use at home" device.

But all that aside. Myself, I don't care what it looks like. I'm fine with any headset look really.
but I'm not thinking of me. I'm considering what I'd call your typical consumer. they are simply not going to want to strap a pretty bulky and not very light headset onto the front of their face to do computing tasks.
their Phone, Tablet and TV are going to be perfectly fine for most people for many many years to come.
Making a headset for people who don't mind and enjoy headsets is easy.
Making one for your normal consumer is the bit no one is able to do yet, and sadly I can't see it happening for a long long time.
 
Beats me. On one hand, EV cars look like big phones on wheels, but Apple doesn't seem to care. On the other hand, the Zuckerberg teases VR & metaverse, and Apple rushes to issue its half-baked Vision Pro with dangling battery. Also, to spare Kuo's time & money: low-cost doesn't belong to Apple vocabulary or world conception. When Apple thinks their helmet can spread from studio to mass market, they'll likely call it Vision Air or the like.
 
MacRumors said:
Apple may have canceled plans to produce a lower-cost version of the Apple Vision Pro headset, according to Apple analyst Ming-Chi Kuo. There were multiple rumors of a lower-cost model coming out sometime around 2025, but that may not happen.
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Considering this isn't about this year or the next, it's merely speculation only. Not like they can predict the future that accurately. Considerably the wide opinion variance against the viability of the Vision Pro currently without question that has to be a success first before anything like cheaper models. :D
 
Princejb134 said:
Says everyone about every new apple product that apple releases.
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It may well be a flop but no one hits home runs every time. Folks complain when they "dont innovate enough" and a mature product like the iPhone isn't updated enough, but then they try to do something innovative and many of the same folks run to predict their failure.

I'd rather Apple take a swing and miss sometimes than play it safe with iterative iPhone updates. And yes, I consider the Vision pro innovative. Not a new product category, but in typical Apple fashion, one that realizes the potential in the category by polishing and refining. Jury is out if anyone really wants an AR/VR headset but this is a solid cut at getting it right.
 
Good. Put it on the back burner, perfect it, and in the meantime get a reliable ”Apple-ized” (I.e perfected, dust resistant, low crease) foldable out to keep the innovation alive. Cmon Apple, roll out an iPhone fold that turns into an iPad mini.
 
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no cheap MacBook.
now no cheap vision pro

oh yeah. and no cheap iPhone . iPhone SE was canned.

then the big bad recession comes upon the USA.
 
Gudi said:
And yet another completely made-up product supposedly "cancelled". 😜
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This is so much like liars poker. A product that Apple never announced, which might have been released years from now is supposedly canceled. Slow news day? Hungry for clicks?
 
that's a spicy meatball of a price tag. will be fun to watch over time how the tech shrinks down, becomes more affordable, etc. I think this is def the future, but yikes, I can't afford to get in on the ground level at that price.
 
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contacos said:
That’s what they said about Silicon and basically none of my iOS Apps work, in fact the developers down right blocked it and we already see how well non-iPad apps work on iPad …
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Not a good comparison. The visionOS platform will be more like iOS/iPad than Mac. And iOS/iPad apps working on Mac I believe is up to the developer. Many of them already had a Mac version that was separately billed — so no incentive to give cross platform use.
 
iPay said:
Beats me. On one hand, EV cars look like big phones on wheels, but Apple doesn't seem to care. On the other hand, the Zuckerberg teases VR & metaverse, and Apple rushes to issue its half-baked Vision Pro with dangling battery. Also, to spare Kuo's time & money: low-cost doesn't belong to Apple vocabulary or world conception. When Apple thinks their helmet can spread from studio to mass market, they'll likely call it Vision Air or the like.
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There are a lot of reasonable doubts about the strategy with the Vision Pro and whether it can succeed at that price point.

But thinking this is a rushed answer to the “metaverse” and calling it “half-baked”? Vision Pro is the most complex, absurdly high-tech and polished product we’ve ever seen. Way more than the iPhone or the iPad. There are so many things that need to be perfect in order to provide good UX in a product like this, and based on people who have tried it, it does. There are so many pieces that need to fall into the right place that it seems almost impossible, and definitely it’s the result of many years of development.
 
Sincere question. Why is it the first 10-15 comments on anything posted in Macrumors are quite obviously Apple Haters? Why are you here if you hate Apple? Why would you waste your time engaging with something you dislike so much? I quickly get rid of and don’t engage with anything in my life that zi dislike let alone hate. I love Apple and its amazing products so that’s why I’m here. Why are you?
 
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