One perhaps fallacious argument being offered so far is:
- iPhones get new chip updates each year.
- Therefore, there are new iPhones each year.
- M1 is based on the iPhone chip architecture
- Therefore, MacBook Pro 14/16in will get new updates each year.
The issue is that iPhone is 52% of Apple's revenue. Macs (ALL Macs, inc iMac!) are 10%. There's been a little growth recently, but otherwise Mac sales have been flat for over a decade relative to everything else Apple sells.
With Apple being Apple, that's still a lot of money coming in. But expecting Apple to pay heated attention to the Mac line-up is optimistic and contrary to business sense e.g. aiming for Xmas trade. This isn't 2005, unfortunately. New Macs will come when they come. Apple is in no hurry. As 2022 draws to a close they will focus 100% on the new iPhone and services, which is where over 70% of revenue comes from.
Apple today announced financial results for its second fiscal quarter of 2022, which corresponds to the first calendar quarter of the year. For the...
www.macrumors.com