Kuo: New Apple TV to Launch in Second Half of 2022, Lower Price Possible

[MacRumors]

Apple plans to launch a new version of the Apple TV in the second half of 2022, according to well-known analyst Ming-Chi Kuo.

In a tweet today, Kuo said the new Apple TV will have an improved cost structure, suggesting that the device could have a lower price that is more competitive with other streaming media players like Google's Chromecast line, Amazon's Fire TV line, and the Roku line.

Released in April 2021, the current Apple TV 4K model is priced at $179 with 32GB of storage and at $199 with 64GB of storage, while the previous-generation Apple TV HD remains available for $149 with 32GB of storage. By comparison, there are Chromecast and Roku streaming sticks available for under $50, and many other options under $100.

https://twitter.com/x/status/1525127349616128000

Both the second-generation (2010) and third-generation (2012) models of the Apple TV were priced at $99 at launch, and Apple eventually lowered the price of the third-generation model to $69, so there is precedent for a sub-$100 Apple TV.

Apple TV+ is already available on platforms like Fire TV and Roku, but a more competitively priced Apple TV model could still spur sales of the device and help to draw more subscribers to the streaming service, which competes with the likes of Netflix and Disney+.

The second-generation Apple TV 4K was the first new Apple TV generation in over three and a half years when it was released last April, with key new features including a redesigned Siri Remote, a faster A12 Bionic chip, HDMI 2.1, and Wi-Fi 6.

Article Link: Kuo: New Apple TV to Launch in Second Half of 2022, Lower Price Possible

 

[dantracht]

Saw the tweet and this is welcome news. Need one for my new media room and will wait for this!

 

[ButteryScrollin]

Put an M1 in the Apple TV you cowards.

 

[vipergts2207]

So will they stop selling the ATV HD for a ridiculous $150?

 

[MayaUser]

So bring the 4kapple TV to $99 for the 32gb and more people will jump, i guess

 

[Razorpit]

This is a big gateway to their services. Not saying they need to sell at a loss like Xbox and PlayStation, however they don't need the profit margin of the polishing cloth either.

 

[mnsportsgeek]

I read this more like Apple is going to launch a budget version. Not that Apple is going to make the 4K cheaper.

 

[Apple Knowledge Navigator]

A lower price to Apple will be about 5% off, regrettably.

 

[Thunderstrike76]

If Apple did in fact secure NFL Sunday ticket along with the “bar business” a smaller cheaper Apple TV would be perfect for restaurants and bars who don’t have smart TVs and download the TV app.

 

[mnsportsgeek]

This is a big gateway to their services. Not saying they need to sell at a loss like Xbox and PlayStation, however they don't need the profit margin of the polishing cloth either.

Apple services are more platform agnostic than they’ve ever been. And Apple TV+ is still (probably) not profitable, so I’d say they don’t view Apple TV as a gateway to services at all. It’s still a premium set top box. Lower prices probably means $129 and the features of a budget device.

A device that is natively powered by a TV’s USB port would be a fantastic addition to the product line.

 

[siddavis]

I recently got 3 new 4k units, but would love to consider a lower cost option for less used TVs.
With Apple's obsession with thinness, I am still surprised that all the other players in this space have much smaller options and Apple does not.

 

[frostbit3]

Lower cost Apple TV would be very welcome, I just hope they don't gimp it and not allow it to output audio to a homepod like the non 4K Apple TV.

 

[greenbreadmmm]

I read this more like Apple is going to launch a budget version. Not that Apple is going to make the 4K cheaper.

In 2022, the streaming device would have to be 4k…thus they would have to make the 4k cheaper.

I see this as the slow transition to a streaming device and a gaming device(that streams) sold separately.

 

[hcherry]

For now, I still think Roku is the better option — tons of flexibility, and while it doesn't have all the features you'd get with Apple's hardware, you can still watch Apple TV thru the app, take advantage of Airplay, etc.

 

[mnsportsgeek]

In 2022, the streaming device would have to be 4k…thus they would have to make the 4k cheaper.

I see this as the slow transition to a streaming device and a gaming device(that streams) sold separately.

I say 4k because that’s what Apple calls it. Not referring to the feature.

4K resolution probably comes to a budget device. But it will be downgraded in other areas like a slower chip, no Ethernet port, etc.

 

[4jasontv]

For now, I still think Roku is the better option — tons of flexibility, and while it doesn't have all the features you'd get with Apple's hardware, you can still watch Apple TV thru the app, take advantage of Airplay, etc.

Plus Roku provides countless "special offers."

 

[davebarnes]

I find the cost to be a non issue in our house.
1. 77-inch OLED TV + 5.1 sound system was $7700. Who cares about the cost of Apple TV box?
2. 65-inch OLED TV + SONOS ARC was $2500. Who cares about the cost of Apple TV box?

 

[Homme]

If True then this is even more proof that the current Apple TV HD will finally get discontinued when this gets revealed post WWDC which will mean that will get tvOS 16 which means all iOS/iPadOS 15 devices will possibly be updated

 

[G46&Fbnth5]

Competitors products start at $30….

 

[TEG]

The only improvement I can see for the Apple TV is to make it run on USB power. It is currently the best streaming device on the market and the one that seems to last the longest, especially in quasi-rural areas. I've had too many people I know have their Chromecast, Roku, and FireSticks get fried in power blips, but never an Apple TV.

 

[TEG]

Competitors products start at $30….

Just because other devices exist at $30 does not make them competition.

 

[greenbreadmmm]

I say 4k because that’s what Apple calls it. Not referring to the feature.

4K resolution probably comes to a budget device. But it will be downgraded in other areas like a slower chip, no Ethernet port, etc.

Good point on Ethernet. But what else can they really remove? Also they only make so many chips, so unsure how they could offer a slower offering, if A12 is currently the oldest/slowest chip they produce.

 

[mnsportsgeek]

If Apple did in fact secure NFL Sunday ticket along with the “bar business” a smaller cheaper Apple TV would be perfect for restaurants and bars who don’t have smart TVs and download the TV app.

Roku sticks run Apple TV+ just fine.

 

[Jim Lahey]

And it will still have the exact same laughably inconsistent software interface and absolutely non-existent library management. Coming in 2030 - mark as unwatched and customisable sort titles. It’s our most advanced Apple TV yet, and we think you’re gonna love it 🤔

 

[greenbreadmmm]

For now, I still think Roku is the better option — tons of flexibility, and while it doesn't have all the features you'd get with Apple's hardware, you can still watch Apple TV thru the app, take advantage of Airplay, etc.

Can it compete with apples picture quality tho?