
Apple plans to launch its second-generation AR/VR headset in the first half of 2025, likely featuring a more high-end configuration and a new affordable option, Apple analyst Ming-Chi Kuo said today.

Writing in his Medium blog, Kuo said the following:
Apple has not yet released its first AR/MR headset but plans to hold a special event to showcase the product during January of 2023, Kuo has previously reported. Apple's first headset is set to be an expensive product, costing upwards of $3,000. A new affordable option would help Apple make its headset more mainstream and increase overall shipments to 10 million by 2025 or 2026, according to the analyst.The second-generation Apple AR/VR may have high-end and more-affordable models, which will launch in 1H25, and component suppliers will start shipping in 2H24. Apple AR/MR shipments may reach 10 million units as soon as 2025 or 2026, thanks to the second-generation Apple AR/MR product segmentation strategy and ecosystem.
Learn more about Apple's first AR/MR headset with our comprehensive roundup.
Article Link: Kuo: Second-Generation Apple AR/VR Headset to Launch in 2025, Could Include More Affordable Option
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