I think the lack of Hype for this phone is a little alarming. Apples stock is taking hits left and right. Why is this? My belief is this: Apple and AT&T underestimated the public's intelligence. They put a phone out there with a cheaper upfront price, but failed to mention over time, it will cost you more than your older phone. This is about as close to false advertising as you can possibly get without breaking the law. Dont advertise cheaper phone, when in reality, its more expensive. The rate plans should remain the same across the board for the iphone. Adding 10 dollars a month to a service and not even including text messages is quite laughable. The only way this would be "ok" is if that 10 extra dollars also included 1000 messages. Texts take up 0 bandwidth and there is no reason they should cost ANYTHING, let alone that much. There probably wont be any lines at ATT or Apple for this phone - or at least not as bad as last year. I live on my phone so the 3G is a must have. I also like the GPS... I will be getting one, but I think Apple will be well below their target sales.