Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
“Shot with Filmic Pro. Additional hardware used.”

It’s very cool! But... it’s not what they’re trying to make it seem like lol.

That's the only thing that gets me about this. I mean sure, you're making use of the the iPhone's sensor(s) and some of the image pipeline... but you aren't likely to get results like this out of the box. Granted, I have Filmic Pro and I could get what were likely Moment's (or maybe Moondog Labs') lenses and/or filters, but it's a little misleading.
[automerge]1582897037[/automerge]
Let me know when someone shoots their set at Download or Hellfest with an iPhone.
 
  • Like
Reactions: iObama
I wish I had found out it was filmed on an iPhone after seeing it rather than before.

Something looks off (besides it trying to look retro). But I'm not sure if it's because I went into it knowing it was filmed on an iPhone. I mean it's also not as ambitious as many of her other music videos.

Edit: I went back to look at one of my favorite videos of hers, Paparazzi, to see if I could tell what was different. Even though it looks lower resolution (it says remastered in HD and is from 2009), it looked more like a real movie. More shadow, less flat looking, more depth. Just more interesting looking to me. The iPhone music video is very colorful but yet somehow flat looking at the same time. Hard to know what the intended effect is, though.

Also check out Alejandro. Hard to imagine that being filmed on an iPhone.
 
Last edited:
I love this! (Also it’s much better quality of you watch the video on Apple Music)
~~This is a big stretch but it almost looks like it was filmed using Industrial Light & Magic’s new StageCraft technology, which uses giant 20-foot-tall LED video screens powered by UnrealEngine~~ Just a crazy thought.
 
Lady Gaga- a.k.a. —>Stephanie Germanotta is a standout performer to me. Not so much just for the ‘voice singing’, but as an actress in her videos, and her latest performance in ‘A Star is born’. [She was decent in American horror story-Hotel as well.] She’s good at what she does outside the microphone. Anyways, surprised to see the iPhone used, camera quality is outstanding.
 
  • Like
Reactions: fourthtunz
I'm sure my clients will be very impressed when i show up at a profesisonal shoot with just my iPhone. :)
Maybe just keep a bigger camera "for the looks". I remember a guy in a music recording studio basically keeping his mixing desk for this purpose. He did everything in the box, but clients felt it didn't look like a real studio. So he brought his old desk back in and basically used it as an expensive monitor controller and to have some motor faders visible.
 
  • Like
Reactions: fourthtunz
My question is, why shoot on iPhone, when the equipment savings compared to all the other rigging are probably minimal? Is it because they got paid a lot of money by Apple, so Apple can use it in their promotion?
 
  • Like
Reactions: PC_tech and rp2011
That's the only thing that gets me about this. I mean sure, you're making use of the the iPhone's sensor(s) and some of the image pipeline... but you aren't likely to get results like this out of the box. Granted, I have Filmic Pro and I could get what were likely Moment's (or maybe Moondog Labs') lenses and/or filters, but it's a little misleading.

The point they're making with these advertisements is that the image/video quality of the iPhone's camera is now up there with what you'd traditionally expect would require professional equipment.

Obviously you need extra equipment when shooting something like this, like lighting, rigging and so on. The same would be true if the camera was something like a Red DSMC2.
 
Many old time filmmakers have a distaste of digital because the crisper images, better color and higher frame rates distract and are less immersive. It starts looking too real, which is distracting.

Some filmmakers even add grain and other artifacts to digital media to make it look more “cinematic”

And this music video here is EXACTLY the reason why. Without the inherent dreamyness of film, everybody dancing around in the video look silly as hell.
 
  • Like
Reactions: AlexGraphicD
Many old time filmmakers have a distaste of digital because the crisper images, better color and higher frame rates distract and are less immersive. It starts looking too real, which is distracting.

Some filmmakers even add grain and other artifacts to digital media to make it look more “cinematic”

And this music video here is EXACTLY the reason why. Without the inherent dreamyness of film, everybody dancing around in the video look silly as hell.
The operative words here are "old time filmmakers". The next generation of filmmakers won't have the same nostalgia for grain and artifacts.
 
I'd love to see the rest of the gears and professional lighting equipment they used to prop up the said phone.
 
The operative words here are "old time filmmakers". The next generation of filmmakers won't have the same nostalgia for grain and artifacts.
I think you are right. I can tell when a new movie is shot on film since i have gotten used to digital media. To me film looks too soft and the colors too muted for my tastes.

But having said that, art wouldn’t be art if people didn’t get creative and add whatever flair they want so their art looks exactly how they want it. Digital media just opens up so many more options.

But that video needs a little something. It‘s not about the quality the images, but more with the director not having more talent to deliver something that didn’t look so stiff and soap opera-ish.
 
Post about a pop star in Macrumors, the comments should be a riot by morning.
[automerge]1582873092[/automerge]

I mean, it was still shot on iPhone. Filmic Pro is a $15 app anyone can buy.
Its not about the app (there is an IAP too), its the comment "Additional hardware used". Whats its cost - $/€/£10/100/1000/10000+?
 
Further to what macdrej pointed out, Filmic Pro "offers up to 140Mbps encoding at 4K on latest gen devices".

There also seems to be a lot of fragile masculinity and general must-hate-everything on display in this thread, lol.

Not everything, just really bad filmmaking. Tangerine was shot on an iPhone 5s and it looks amazing. This looks cheap even with all the other pro gear and crew used to film it.
 
Last edited:
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.