doctrsnoop
macrumors member
The MacBook Air chassis of 11.6" and 13" from ten years ago would just about accommodate a 13" and 15" display if the bezels were sufficiently shrunk
No, not a ripoff, just a realization that the number of people who want that on a laptop is very limited.If you have to buy a plugin keypad for a large screen 15-16in. laptop already over $1000 then thats a genuine ripoff.
I carried my 15" MBP everywhere for ten years. It went to over 50 countries in my targus backpack. The size or weight never annoyed me, and having enough screen real estate to work on complex tasks was worth every extra penny I paid for it.
I'm ten years older now and having to squint to read on a 13" screen is an unappeaing prospect. Thankfully due to Covid I haven't been traveling much but I had assumed that I'd have to lay out $2500 for the 16" once things got moving again. If I can save $1000 I'll be thrilled.
If it cost that much then Apple is doing it wrong. People just want a larger MBA, which currently goes for $999 retail. I figured the refreshed 13" M2 Air (which I also believe will drop the Air name) may get a ~$200-$300 increase. Then it should be no more than $200-$300 for the larger screen. I think still think $1499 or less is the sweet spot for such a device.
Agree, but I think Apple skips the 256GB tier on the 15” and starts it at 8GB/512GB, to keep it at $1499 and then $200 to move to 16GB, which most everyone will want to do, except for the very cost restricted people.If it cost that much then Apple is doing it wrong. People just want a larger MBA, which currently goes for $999 retail. I figured the refreshed 13" M2 Air (which I also believe will drop the Air name) may get a ~$200-$300 increase. Then it should be no more than $200-$300 for the larger screen. I think still think $1499 or less is the sweet spot for such a device.
It won’t be the volume leader, but it will be number 2 right behind the 13” MBA. It doesn’t matter if Apple calls it an Air or simply a MacBook, it will be extremely popular with the crowd that wants a larger screen than the 13” Air, but isn’t going to pay for a 16” Pro, because it’s overkill. This is a huge untapped market that Apple seems to finally be paying attention to now. I put my plans on hold for a 13” model until this rumor either pans out or not. I’m not the only one.Apple would be doing it right because of margins. A 15-inch notebook wouldn't be an "Air" nor would it be a high volume seller like 13-inch MBA.
None of what your saying applies to an untapped market and a new product for Apple. There’s demand, I’ve seen it on these forums for the last 6-7 years easily. Why do you think Apple slimmed down the 15” MBP so much in 2016? The price was wrong, but the intent was to bridge the Air wants and Pro needs, but Apple failed on both counts. With the efficiency of Apple Silicon, a true 15” “Air” is a real possibility.The Ultrabook category launched a decade ago has changed consumer expectations of portability and what a notebook should look like. The 15-inch form factor still has a place, but the majority of consumers will likely lean towards 13/14-inch models today.
After thinking about it more and reading more posts, I no longer think there'd be that much cannibalization with the 16" MBP. Assuming the base 15" MBA would be:If this is true, definite win for consumers! It would still surprise me as I agree with @Wags that there would be a fair amount of cannibalization of the 16" MBP.
It would also mark a pretty big departure from Apple that has historically kept the larger screen device as the premium product (eg. iPhone Pro Max, 12.9" iPad Pro, and up until now the 15/16" MBPs).
I guess if they make the MBA 15" and leave the 16" for MBp, they're still keeping the branding somewhat... Either way, will be great for us consumers if true!
None of what your saying applies to an untapped market and a new product for Apple. There’s demand, I’ve seen it on these forums for the last 6-7 years easily. Why do you think Apple slimmed down the 15” MBP so much in 2016? The price was wrong, but the intent was to bridge the Air wants and Pro needs, but Apple failed on both counts. With the efficiency of Apple Silicon, a true 15” “Air” is a real possibility.
It's pretty clear that the 13" MBP is just a placeholder and will either change significantly or be replaced, perhaps with a 15" Air?well that's confusing. so there's a air 13; an air 15; and a pro 13? probably one of those is not right
pearhaps. the rumor mill said the air would be replaced by a simple macbook; so maybe just one 13" and one 15" with M1/M2; and that's it; would make sense. just give us a magsafe port and maybe an HDMI port on top of the tb ports and we're setIt's pretty clear that the 13" MBP is just a placeholder and will either change significantly or be replaced, perhaps with a 15" Air?
?Forums don't represent the real world. Apple spends billions on marketing and research. Do you think they missed such a low hanging fruit for the past 15 years? We have clear evidence this was being discussed by Apple leadership even in 2007.
A true "Air" at 15-inch isn't possible simply because of material physics. If Apple continues to use aluminum instead of carbon fiber or magnesium, it will come in over well over 3 lbs.
I don't doubt there's demand, but it will be a distant second place compared to MBA 13.
Got to say that's a good point after lugging my 15" MacBook Pro around rooms a bit today - it's noticeably heavier than an old 13" MacBook Pro, but why would Apple then be checking out a similar size iPad Pro from recent rumours? They have to be making engineering samples to check out.Forums don't represent the real world. Apple spends billions on marketing and research. Do you think they missed such a low hanging fruit for the past 15 years? We have clear evidence this was being discussed by Apple leadership even in 2007.
A true "Air" at 15-inch isn't possible simply because of material physics. If Apple continues to use aluminum instead of carbon fiber or magnesium, it will come in over well over 3 lbs.
I don't doubt there's demand, but it will be a distant second place compared to MBA 13.
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2017 MBA 13": 32.5cm x 22.7cm, 2.96lbs.
15.2" 1.547:1 panel: 32.42cm x 20.96cm.
A 15.2" MBA would need to be maybe 5mm wider and about the same height as the old MBA if it follows a similar design to the new MacBook Pros. I don't see why it would need to be materially heavier? A 54 Watt hour battery like the old Air would probably also be ok, that'd already be up almost 10% on the 49.9 Watt hour cell in the current 13" Air. They could up it a bit but I don't think it'd be necessary for good battery life, a ~30% larger display on it's own isn't going to use all that much more power, and the vanilla M2 chip will likely stay in the 10W range. But that's not even the point of this machine, people who buy this will be those who value the extra screen space over saving a few extra ounces of weight. This will still be class leading compactness for a full-size laptop.
You are focusing on the portability of the Air but ignoring the price component.Forums don't represent the real world. Apple spends billions on marketing and research. Do you think they missed such a low hanging fruit for the past 15 years? We have clear evidence this was being discussed by Apple leadership even in 2007.
A true "Air" at 15-inch isn't possible simply because of material physics. If Apple continues to use aluminum instead of carbon fiber or magnesium, it will come in over well over 3 lbs.
I don't doubt there's demand, but it will be a distant second place compared to MBA 13.
You are focusing on the portability of the Air but ignoring the price component.
True, many people do buy the Air because it is portable, but a large percentage of buyers are closing the Air because it is the least expensive Apple laptop. Those people don't care so much about the weight. A lot of people would prefer a larger screen as well and those customers often use their laptops many as desktop computers with only occasional use outside the home/office. To them, getting a larger screen for less than the price of a MBP is very appealing and if it is a little over 3 pounds, no big deal.
And Apple has been known to completely disregard the consumer trends of the “massive” PC market and do its own thing.We know this is unlikely to be true because of consumer trends in the massive PC market.
At Dell for example, 15-inch models are often the same if not less expensive than similar 14-inch models. Lenovo, the largest PC manufacturer in the world, doesn't make a thin and light 15-inch professional notebook. They only offer 14-inch and below. This is all driven by demand.
I agree there are people who don't care much about the weight. That's why there are 17-inch notebooks too.
The evidence really speaks for itself. How long has the MacBook Air been out? Is Apple staffed by dumb people who can't analyze data?
And Apple has been known to completely disregard the consumer trends of the “massive” PC market and do its own thing.
If this rumor proves true, Apple sees a hole they’ve intentionally left in their lineup and see a profit opportunity in filling it. The 15”/16” MacBook Pro has steadily been creeping up in price since the introduction of the Retina MacBook Pro in 2012. The 2016 MBP eliminated the iGP $1999 2015 model that served many and could be had for $1799 routinely (that’s how I got mine) when they introduced the base 2016 at $2399 and now in 2021, the base model 16” is $100 higher at $2499. Apple is incredibly patient in how they their chess pieces around before they make moves or introduce new devices.
Whatever the name of this new Mac is, it’s seems as though Apple thinks they’ve got it figured out whereas they couldn’t make it work with Intel’s CPUs versus Apple Silicon and making that value proposition now whereas the idea of a 15” Intel MacBook Air just never fit in their plan.
If they do make it, I’ll be in line to buy on day one. If not, then I’ll settle for the 13” model. I won’t spend money to move to a 16” MBP, unless I decide to move to a MBP as my sole computer. Otherwise, it’s whatever Studio is current and a MacBook Air when I hit my next purchase cycle.