Local news stations reported on the sales
So it was interesting how the local TV stations covered the opening. The ones who gave the best extensive coverage were the Channel 7(NBC) and Channel 25(Fox) stations. Channel 7 covered the hype and the sight to see a line stretching down 4 blocks on Fairfield.
I liked Channel 25's coverage too. They focused more on how non-nonsensical it seems to open a giant new flagship store in the midst of the current/impending recession. They asked a bunch of customers if they were gonna buy anything, and apparently many of them said no. They came to get a free T-shirt and to check the store out. There weren't any special sales, discounts, incentives to buy anything there.
However, they did mention how the Boston store had sold out of its iphones. While I was there, they also had to restock the shelves with airport expresses a few times. Some of the Sox players who came by, like Mike Lowell walked away with SEVERAL imacs, MB/MBPs, and software titles in their bags.
Either case, a big show it was in Boston yesterday.