It appears as though the iPhone's main competitor (Samsung Galaxy) may become available to the public by March, meaning Apple's flagship X will only hold the 'latest & greatest (debatable)' tag for less than half a year. If the 2018 iPhone is available to buy around the same time, then the Galaxy S9 will have at least 3 more months of making headlines/dominating tech websites/blogs/YouTube etc....having the limelight of being the best & most refined mobile device. I'm sure many won't care (& shouldn't, so long as they're happy with their device), but from a business perspective as oppose to a consumer one, wouldn't Apple want to reschedule their releases & make sure they're not delayed for too long. It risks many iPhone users getting swayed by 8-9 months worth of praise for a major competitor, & losing them to Samsung as they only need to wait a short time before that model becomes available to them. Thoughts?