The supply constraints on processors also make it more attractive for Apple to reserve the best chips for their latest Pro products
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Latest iPhone Chips to Remain Exclusive to Pro Models for iPhone 15 and Beyond
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This makes sense. The fact of the matter is that the average consumer won’t care. This will be just like MacBook Air vs MacBook Pro.
Very true as well, although Apple is likely more concerned about chip costs than capacity given their relationship with TSMC.
What on earth is the point of a 48mp camera on an iPhone ?
It’s not like the 12mp on the 13 is terrible is it ?
It’s not like the 12mp on the 13 is terrible is it ?
I agree and where I think Apple should start is weight reduction. Aluminum is actually more expensive than steel so why are the most expensive iPhones steel? You could argue durability but then I would suggest using titanium which they already use in Apple Watches. Maybe not full titanium due to cost but some. All Mac computers and iPads use aluminum exclusively yet the device people use the most (phones) are heavy steel? If Apple insists on putting bigger cameras in year after year then weight will be a huge issue and now with the new non-pro Max being aluminum I bet there will be a ton of people that switch from the PM to the non-PM simply due to the weight. I’m definitely thinking about it.
In short, the regular iPhone 14 only exists to maintain (further increase) the price of the „Pro“ model. Otherwise they could simply continue selling the iPhone 13 with a price drop but then you would have too big of a gap between the iPhone 13 and iPhone 14 „Pro“.
Ah how I miss those old days when you could simply choose between last years model on a cheaper price or the latest model
Ah how I miss those old days when you could simply choose between last years model on a cheaper price or the latest model
Yeah keep buying the Pro model every year, that'll show them.
Apple are definitely channeling customers to their most expensive iphone models.
But this chip strategy does make sense as it will provide more differentiation to entice customers to go to the high end products in order to get top of the range features such as camera tech.
The other benefit will be to extend the shelf life of their last gen chips. Which will benefit Apple immensely.
But this chip strategy does make sense as it will provide more differentiation to entice customers to go to the high end products in order to get top of the range features such as camera tech.
The other benefit will be to extend the shelf life of their last gen chips. Which will benefit Apple immensely.
Its kind of a non issue. The number of people who actually make use of the fastest chip speed on their phone is a fraction of 1%.
The A15 chip that they put into the 14 and 14 Max will most likely be the 5 Core A15 that is in the 13 Pro. They can then at least say that regular 14 has last years Pro chip, and along with 6 GB RAM may be enough to entice customers.
The latest chips aren’t just about raw speed, though. Faster cores also get more done with less power.
Or, to put it another way, newer chip = longer battery life.
I have an XR and while I will probably get the 14 Pro, even the regular 14 would be a solid upgrade.
Besides, iPhones are too expensive to upgrade every year so I’m holding on to my 13 Pro Max for another year
So effectively it will be taking at least a year off the supported OS period for non Pro level devices?
I think there is already plenty to separate the models as it is with them all sharing the same internals, something that has been a great selling point for years? Phones like the iPhone 11 were great sellers because it gave people a cheaper phone with upto date internals. Now customers will have to be told "that's last year's technology" which is instantly a negative, regardless of whether they need the extra processing power.
It's just a bit of a shame that a company that is worth so much is still finding ways to get more and more out the end user.
I think there is already plenty to separate the models as it is with them all sharing the same internals, something that has been a great selling point for years? Phones like the iPhone 11 were great sellers because it gave people a cheaper phone with upto date internals. Now customers will have to be told "that's last year's technology" which is instantly a negative, regardless of whether they need the extra processing power.
It's just a bit of a shame that a company that is worth so much is still finding ways to get more and more out the end user.
That's exactly what they're meant to do - their duty is to their shareholders first, themselves second, and the consumer third.
So how exactly is the base iPhone 14 going to be different from base iPhone 13?
The possibility of cropping/digital zoom without losing detail.
Besides processor, how was the 13 different from the 12?
You have to wait until September for that answer.
tbh they are doing me a favour, I'll probably keep my 12 Pro another year instead of my usual bi-annual upgrade.
One of the camera features is downsampling a 48MP photo to 12MP; doing so gives you better details nd less noise than a native 12MP photo.
True... but iPhones do hold their value quite well.
If you spent $1,000 for an iPhone one year... you can sell it for $800 or whatever the next year.
Then put that money towards the next $1,000 iPhone.
Boom! After the first large iPhone purchase... each year's new iPhone only costs you $200
But yeah... most people are keeping their iPhones for at least 2 years nowadays. You've got options.
Why is anyone surprised? This is classic consumer electronics strategy and it basically has been this for a while. Smartphones are a mature market and incremental changed have been the only changes for some years now. Outside of what people believe in marketing the last real innovation was the first iPhone. Everything else was a natural progression afterwards which is very typical in growth sectors following a consumer electronics strategy.