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Agree.
Ever since the spec-bumped 7-series AND 8 rumors first landed, I initially wrote them off as rubbish. NO way Apple was going to release new 7-series AND a new 8. I mean, how would that work?

Tim: "So those are the 7s and 7s+. And these are the best iPhones we have ever build."
**mildly enthusiastic applause**
Tim: "But we have one more thing..."
**wildly enthusiastic, albeit confused, applause**
Tim: "Today we are launching iPhone Edition! Which is even better than the best iPhone we've ever built!"

Jokes aside... If anyone can successfully pull off launching a new version and a newer version of the same flagship device, it is Apple. Will be interesting to see how this all shakes out.
Great gag btw, but perhaps we are looking at it wrong, just because the number is bigger (8>7) doesn't mean that a lower number is worse. Why can't a 7 series iPhone just be "different" than the 8 series, no better no worse.
 
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1. Mommy and daddy in your example would buy the 7S because high schoolers don't need 900-1200 dollar smartphones.

2. We know the 8 is delayed and the reasons why are not necessarily relevant. However, numerous articles have pointed to the OLED screen as the culprit.

3. Until iPhone 8 production levels are as high as 7, Apple has a need for a 7S
So to answer your points in order:

1. This was an extreme example. Let's say that 16 year old girl grows up, is now 20 and working on her own. She still doesn't know the small tech differences, but sees a huge screen on the 8 that looks completely different, and the 7S that now looks dated in comparison. The situation is still the same, the only difference is she now has the money to buy the phone on her own. People are very fickle, a lot don't do extensive research to come to educated decisions.

2. First off, these are all rumors, but we're on a rumors site so we're letting that slide. Second, it absolutely does matter what the issue is. If the tech in the screen just doesn't work, than that's a serious problem. But, if the tech does work but it's difficult to manufacture or takes a long time, than increasing resources would help.

3. This is my point exactly. How long will it take to get to that level? Previous releases show it only takes about 6 weeks before people no longer need to wait, so estimating that it would only take about 2 months isn't unrealistic. Let's say we even push it to 3 months to account for delays, there's still 9 months until the new release that the 7S holds no purpose for.

Listen, there are reasons that Apple has decided to go this route, and I'm sure you're right that it mostly has to do with launch availability. However, my biggest gripe is, if it is produced, there should be far less supply of the 7S than 8, especially after 8 supplies increase. I just don't see a 7S selling in April when it's sitting on a shelf right next to an 8.
[doublepost=1500477267][/doublepost]
Nope. iPhones have, for years have been held by many different people with many different interests and needs. Your reductionist claim that there are only two types of consumers out there is based on no actual evidence or data, just your own views.

All it takes to disprove your theory is to look at Apples current iPhone lineup. If you go to Apple.com today you can purchase any of the following (in a variety of colors and sizes):

iPhone 7 Plus
iPhone 7
iPhone 6s Plus
iPhone 6s
iPhone SE

If your theory were true people would only buy either the iPhone SE (cheapest) or the iPhone 7 Plus (most advanced). Instead Apple has enough demand to sell all 5 models.

And of COURSE the iPhone 8 will take up some of the 7s sales because the 8 will be the top tier phone and some people will opt for the top tier. But plenty of people (myself included) will be happy to get a 7s because it will likely be appreciably cheaper AND more readily available.
I don't care about storage size or color, so take that out of the picture. The current iPhone line up is less fragmented than you make it out to be because a lot of it has to do with screen size. I am personally in favor to the high end iPhone (I want it all) but have NEVER owned a Plus because it is far too large for me. So the line up is really 7-Series (regardless of size), 6S-Series (regardless of size), and SE which is an oddball because it appeals to multiple markets at once (people who want a cheap iPhone, people who don't understand tech, people who want a super small screen).

There will always be exceptions to the rule, for example there is still a small market for people who want 3.5 inch iPhones, but you can't over-fragment the line up. There could be a small market of people whom the 7S appeals to, but I find it very hard to believe that once the 8 is readily available that people will purchase a 7S Plus over it. The has everything someone buying the Plus is looking for (larger screen, top tech) in a smaller footprint. I just don't see the market for it.

Listen, I could be wrong. Even top corporate execs make market mistakes. I don't have Apple's market research, I don't have their numbers, I don't know how many units they sell from each model. But looking at it objectively, taking it at face value, looking at it from a business perspective, I think the iPhone line up is becoming more fragmented than it needs to be. To offer the 8, 7S, 7S Plus, 7, 7 Plus, and potentially the SE still, at some point Apple has to say "Whoa, this is too much". Historically, the line up has always been "New phone and previous years model (reduced price)". They split the screen sizes, but ultimately they were still the same phone which kept with that pattern. Then they added the SE - fine, it filled multiple market needs. But to now offer three brand new phones, two of which are pretty much the same, it just feels unnecessary.

Sorry, I know I ramble but I love a friendly debate :).
 
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So, lets hope these will be the *only* delays. Usually I figure, if there are problems this early, and Apple as well, then we would be further delays as a result..

Hope i am wrong.
 
Regardless of when the iPhone launches or how fast it sells out, you're likely going to have difficulty getting the iPhone as is, perhaps much later in the year pending your order. Especially the OLED model. For a large portion of customers, waiting months will be the norm with this iPhone.

Look at the iPhone 7 Plus for example, aside from the popularity of Jet Black, customers were not even receiving their model/color until Christmas or later. Factor the hype behind this launch and add into the equation of a revamped iPhone, you will see supply constraint, as is most iPhone launches.
I've never had to wait to get an iPhone. I've purchased every iPhone generation since the original, save for the 5s, on launch day. And I never owned the 5s. I picked up my Jet Black iPhone 7 128GB on launch day from the Apple Store doing the upgrade program with no issue. I just set an alarm for early in the morning five minutes before launch with the website cued up in three different browsers on my MBP and in the browser on my iPhone as well as the Apple Store app. One of them usually goes through sometime during the first 15 minutes or so and my order is ready to pick up on launch day. But yeah, most people will probably have issues.
 
I've never had to wait to get an iPhone. I've purchased every iPhone generation since the original, save for the 5s, on launch day. And I never owned the 5s. I picked up my Jet Black iPhone 7 128GB on launch day from the Apple Store doing the upgrade program with no issue. I just set an alarm for early in the morning five minutes before launch with the website cued up in three different browsers on my MBP and in the browser on my iPhone as well as the Apple Store app. One of them usually goes through sometime during the first 15 minutes or so and my order is ready to pick up on launch day. But yeah, most people will probably have issues.
Stealing the multiple browser technique
[doublepost=1500485266][/doublepost]
So to answer your points in order:

1. This was an extreme example. Let's say that 16 year old girl grows up, is now 20 and working on her own. She still doesn't know the small tech differences, but sees a huge screen on the 8 that looks completely different, and the 7S that now looks dated in comparison. The situation is still the same, the only difference is she now has the money to buy the phone on her own. People are very fickle, a lot don't do extensive research to come to educated decisions.

2. First off, these are all rumors, but we're on a rumors site so we're letting that slide. Second, it absolutely does matter what the issue is. If the tech in the screen just doesn't work, than that's a serious problem. But, if the tech does work but it's difficult to manufacture or takes a long time, than increasing resources would help.

3. This is my point exactly. How long will it take to get to that level? Previous releases show it only takes about 6 weeks before people no longer need to wait, so estimating that it would only take about 2 months isn't unrealistic. Let's say we even push it to 3 months to account for delays, there's still 9 months until the new release that the 7S holds no purpose for.

Listen, there are reasons that Apple has decided to go this route, and I'm sure you're right that it mostly has to do with launch availability. However, my biggest gripe is, if it is produced, there should be far less supply of the 7S than 8, especially after 8 supplies increase. I just don't see a 7S selling in April when it's sitting on a shelf right next to an 8.
[doublepost=1500477267][/doublepost]
I don't care about storage size or color, so take that out of the picture. The current iPhone line up is less fragmented than you make it out to be because a lot of it has to do with screen size. I am personally in favor to the high end iPhone (I want it all) but have NEVER owned a Plus because it is far too large for me. So the line up is really 7-Series (regardless of size), 6S-Series (regardless of size), and SE which is an oddball because it appeals to multiple markets at once (people who want a cheap iPhone, people who don't understand tech, people who want a super small screen).

There will always be exceptions to the rule, for example there is still a small market for people who want 3.5 inch iPhones, but you can't over-fragment the line up. There could be a small market of people whom the 7S appeals to, but I find it very hard to believe that once the 8 is readily available that people will purchase a 7S Plus over it. The has everything someone buying the Plus is looking for (larger screen, top tech) in a smaller footprint. I just don't see the market for it.

Listen, I could be wrong. Even top corporate execs make market mistakes. I don't have Apple's market research, I don't have their numbers, I don't know how many units they sell from each model. But looking at it objectively, taking it at face value, looking at it from a business perspective, I think the iPhone line up is becoming more fragmented than it needs to be. To offer the 8, 7S, 7S Plus, 7, 7 Plus, and potentially the SE still, at some point Apple has to say "Whoa, this is too much". Historically, the line up has always been "New phone and previous years model (reduced price)". They split the screen sizes, but ultimately they were still the same phone which kept with that pattern. Then they added the SE - fine, it filled multiple market needs. But to now offer three brand new phones, two of which are pretty much the same, it just feels unnecessary.

Sorry, I know I ramble but I love a friendly debate :).
Most 20 year olds are in college.

Most 21 and 22 year olds don't have jobs that support 1200 smart phone purchases.

iPhone 8 delays cannot be predicted by previous launches. iPhone 8 production issues are issues Apple has never encountered before. Therefore, previous delays are not relevant or indicative of anything. Your estimate for production ramp up is extremely optimistic and unrealistic.
 
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