Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Lines will be long? Last year there was NO product to wait in line for. I came to the mall early on Launch Day and there were NO iphone 7 Pluses available ANYWHERE.


Yes Angela Ahrendts and Apple have been determined to eliminate people lining up and having to wait and have been largely successful in doing so.
 
A yearly release cycle also always results in Apple's typical roller coaster iPhone sales chart of a large blip at first, then it's downhill until the next year.

Perhaps Cook would be better off splitting the models into two feature ranges, and updating them six months apart. OTOH, has that already happened to some extent? Is the SE updated separately?


You've just described the sales cycle of every new smartphone release by every major manufacturer. There's always going to be interest in having the latest technology, and said interest will wane as the phone ages and newer models become available. It is even desirable to the extent as soon to be "outdated" inventory draws down and production resources are gradually freed up for new models. Even with their thousands of engineers it is a miracle that they are able to pull off an annual new phone; it would be impossible to move to six month cycles, not to mention a marketing and sales nightmare.
 
Nothing new here. Always supply issues because its part of the hype train. Choochoo!! Chuga chuga chuga!
 
Maybe MacRumors ought to find a different line to sell. The rumors are getting sad and predictable, with not much truth attached.
 
Is the SE updated separately?

The iPhone SE was primarily meant as a budget/entry level iPhone that would serve the demographic who wanted a 4 inch model. It's also primarily going to be intended for India, with their economical considerations, and Apple reportedly building a facility their.

The iPhone SE was not intended for an annual update and won't see a refresh along side the 'iPhone 8' this Fall. I do see it returning in 2018 and likely being updated within 18 months, which it first launched back in March 2016.
 
Funny how Samsung doesn't have any "yield issues" with its OLED displays. Why is it that Apple is the only one who can't seem to get the same technology as the rest of the industry without delays and drama?
 
Funny how Samsung doesn't have any "yield issues" with its OLED displays. Why is it that Apple is the only one who can't seem to get the same technology as the rest of the industry without delays and drama?
Plus oled screens have been used on phones for years with little issue. Not sure why all of a sudden when apple joins the fun the world grinds to a halt.
 
Does it matter if it launches in September or December as long as it launches? No one needs it in September.
Probably not, but that would not be in keeping with historical releases and would further the premise that something went wrong with the release. Hence my original comment that a company with the resources of Apple should not have a problem with this kind of product release.
 
I don't think anyone is looking forward to an iphone 7s lineup. Iterative designs are not going to sell. The newly designed iPhone 8 on the other hand from rumours will move like greased lightning.

The S variant needs to be the rumour that doesn't happen imo. Having three designs is just not a good choice, sure less retooling but people won't do 4 years of this old design and the new one is cutting edge. All apple buyers can afford the same device if apple only put all its eggs in the new basket. Splitting it up again is only going to add to the production costs of the new design. I hope I'm wrong.

Agree.
Ever since the spec-bumped 7-series AND 8 rumors first landed, I initially wrote them off as rubbish. NO way Apple was going to release new 7-series AND a new 8. I mean, how would that work?

Tim: "So those are the 7s and 7s+. And these are the best iPhones we have ever build."
**mildly enthusiastic applause**
Tim: "But we have one more thing..."
**wildly enthusiastic, albeit confused, applause**
Tim: "Today we are launching iPhone Edition! Which is even better than the best iPhone we've ever built!"

Jokes aside... If anyone can successfully pull off launching a new version and a newer version of the same flagship device, it is Apple. Will be interesting to see how this all shakes out.
 
Funny how Samsung doesn't have any "yield issues" with its OLED displays. Why is it that Apple is the only one who can't seem to get the same technology as the rest of the industry without delays and drama?

These are simple supply and demand issues. When you're dependent on a competitor for your display, S*** can happen. Samsung is building a new $4 Billion facility for OLED, but it's not online. :apple:
 
The information is probably not 100% true, but I get the feeling Apple makes more compromises today and no longer has a leader to convince employees to sleep under desks, sacrificing everything and put their soul into making things insanely great and do the impossible.

I want to hear reports of yelling and screaming, and phones being dropped in fish tanks, employees doing what they said they couldn’t. I hope some of this is still happening but not getting out. My guess is those days are over.

I know they will get it done, but sounds like a bunch of compromises.
 
  • Like
Reactions: LoveToMacRumors
Funny how Samsung doesn't have any "yield issues" with its OLED displays. Why is it that Apple is the only one who can't seem to get the same technology as the rest of the industry without delays and drama?
You'll have to educate me if I just don't know how Samsung sales roll but are they able to deliver 5 million or so phones on launch day? Does the shipping on their newest flagship phone slip to one month within 5 minutes of the pre-order going live? Apple moves a crazy amount of phones and is exceedingly particular about quality control (Foxconn ate 5 million iPhone 5's one year that did not meet QA).

We're in the silly season for iPhone speculation in any case. Moving the September event or launching the iPhone late would actually be nothing new. The 'regular' cycle of iPads in March, iPhone/laptops in June, and iPods/desktops in the Fall didn't last all that long and eventually everything moved to Fall.

They appear to be very predictable when really they tend to be very flexible and nimble. Keep in mind they launched the iPad 3 only to launch the iPad 4 eight months later and the iPad Pro 9.7 (to great fanfare) only to discontinue it a year later.
 
Even with their thousands of engineers it is a miracle that they are able to pull off an annual new phone; it would be impossible to move to six month cycles, not to mention a marketing and sales nightmare.

You misread. Not six months to update one model. Instead, I suggested updating two different models, with update announcements six months apart. Each would still be on a yearly update schedule.

For instance, Samsung does this with their flagship Galaxy and Note phones, with one being updated around Mar-Apr and the other around Aug-Sep. This provides two sales boosts during the year, and customers who are simply wanting the latest and greatest don't have to wait as long. Plus it keeps them in the news.

Apple moves a crazy amount of phones and is exceedingly particular about quality control (Foxconn ate 5 million iPhone 5's one year that did not meet QA).

That was 5-8 million phones which were RETURNED after being shipped and many sold to unhappy customers who didn't like getting a phone already scratched up straight from the factory.
 
Last edited:
  • Like
Reactions: LoveToMacRumors
It would be a weird move for Apple to release the 7s and 8 at different times. The sales for the 7s could be hurt by the people who will wait for the 8 to arrive. And maybe even vice versa.

This situation would probably be pretty confusing to the average consumer, too - the people who don't know a thing about phones, but always want "the new iPhone."

"You're getting the new iPhone?!"

"Yeah! The 8, so not until November."

"Cool! Wait, what? I thought the new one already came out?"

"Yes, the 7S did."

"Wait, so there's two? Why?"

...See what I'm getting at?
 
I'm sure "Swift" from macrumors has a better handle on production than analyst after analyst, who are all saying the same thing.

Maybe MacRumors ought to find a different line to sell. The rumors are getting sad and predictable, with not much truth attached.
 
It would be a weird move for Apple to release the 7s and 8 at different times. The sales for the 7s could be hurt by the people who will wait for the 8 to arrive. And maybe even vice versa.

This situation would probably be pretty confusing to the average consumer, too - the people who don't know a thing about phones, but always want "the new iPhone."

"You're getting the new iPhone?!"

"Yeah! The 8, so not until November."

"Cool! Wait, what? I thought the new one already came out?"

"Yes, the 7S did."

"Wait, so there's two? Why?"

...See what I'm getting at?
I'm sure with a bit of advertising, Apple can pull it off.
 
  • Like
Reactions: stanman64
What happened to Tim Cook being the 'supply chain God'?

Haha, good one. They produced 20-25 Million iPhones per month during last years peak quarter. Supply chain is fine. New phones are hard to make. In a couple years, they'll roll out 20 Million OLED phones a month without breaking a sweat.
 
Maybe this is the way Apple is trying to hide leaks this year, by preventing any manufacturing from happening until after the keynote announcement. This, plus creating rumors about delays due to a ton of "innovation" crammed in one device, will help ramp up excitement. What a brilliant marketing strategy!
 
Every year we hear this same report and Every year iPhone has been released at it's normal Date. This Report has never been true till date :-(

Oh I'm sure it will get released on-time.

This doesn't mean you won't have to wait a month or two for stock to become widely available. Production delays can still be a factor after a phone is released.

Releasing something and having enough are two different things. Just wanted to point that out. :)
 
Last edited:
Well Apple needs it in September/October because December is too late for the holiday season. If the iPhone were to not be readily available until December it would be a disaster for Q1 earnings and possibly crimp the entire FY.

You are right no consumer needs it -- which is why it must launch during the holiday season because no one has any money or the will to spend money they don't have in Jan, Feb when they are paying off the holiday bills.
Does anyone really get iPhones as Christmas presents?
[doublepost=1500337011][/doublepost]
Oh I'm sure it will get released on-time.

This doesn't mean you won't have to wait a month or two for stock to become widely available.

Releasing something and having enough are two different things. Just wanted to point that out. :)
Like the 2013 Mac Pro----"released" in 2013---like 10 of them. On New Year's eve.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.