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The Apple I think I recall SEEMED to put product above profit… the latter naturally flowing from crazy, “think different” concepts like “just works.” Modern Apple FEELS like first consideration is profit- every possible nickel- and everything else is prioritized below that.

Both made Apple Inc. plenty of profit, but one felt like there was more value delivered to consumers. Now I- for one- WISH for “just works” and instead put up with things that used to just work NOT being like that anymore.

Apple reports record revenue & record profit quarter after quarter, but I miss Apple tech being as dependably stable as it used to be.
 
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pesawyer said:
If the Mac Mini gets an M2 in the spring, it would seem logical that the Mac Studio would need an update to exceed the M2 performance of the Mac Mini M2.
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Not necessarily. Apple could very logically put only the base and Pro level M2 chips into the Mini and keep the Max M1/M2 only in the Studios and MBPs. The M1 Max Studio wpuld then still outdo the M2 Pro Mini.

That said, IMO once M2 Max chips are available at cost-effective yields Apple should immediately upgrade the Studios to M2. Apple should not even wait for marketing hoopla, just get it done - - pulling more people like me into the Studio desktop world (MBP+Studio instead of just MBP).

Excluding Max chips from the Minis would clearly define the Mini as entry level with the Studio as the step up to more power and superior heat management. If Apple does not delineate using the chips IMO they will delineate by otherwise constraining the lower end Minis. Or perhaps do both.
 
HobeSoundDarryl said:
Why? It's just a name. And there is no pattern in only 2 iterations of anything. For example, flip a coin: heads. flip it again: heads. Does that mean all future flips will yield the same result? Of course not.

M3 seems quite likely to be next but Apple could call it N1 or M30 or KuKuKaChoo if they want. It's just a bit of paint on the chip.

M2 got plenty of press gripes about being a technical hop too small. Maybe Apple doesn't want to bother with more of the same and would like to step on to what might have originally been planned to be M2 (at 3nm)? Maybe it looked like M3 would have to wait too long but now it doesn't look that way?

Maybe TSMC has some breakthrough that allows them to deliver what Apple had assumed would be approx. M7 in the next 12 months. If so, should Apple wait 5-10 years to roll it out or just jump on to M7 ASAP because "we" want/expect a steady roll out of digits painted on the chips? Of course not.

It's just a name. We shouldn't need a rigid pattern of marks on a chip most of us will never see. Bring on "latest & greatest" as fast as it is ready. If that's M20 in 5 years, great! If that's KuKuKaChoo-GlassOnion-StrawberryFields-RockyRaccoon, great. Only marketing minds- mostly Apples- should be so worried about what is painted on the chips. We consumers should be concerned with what the chips- whatever they might be branded- can do for us. That's the part that will actually matter to us because it will do something FOR us... unlike any bit of paint on the chip.
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Agreed about what's in a name, but. But there are logical jumps that the world will make into levels irrespective of Apple's naming. E.g. M2 would never be ignored because it is physically new SoC, more transistors, etc., so Apple needed to call it something. Like you said, M2 got plenty of press gripes about being a technical hop too small.

Personally I strongly disagree with folks griping hop too small. Apple's M2 has thousands of hours of engineering upgrades - - even if some internet wags fail to grasp that fact because the evolved engineering does not slap them in the face with metrics.
 
alexandr said:
Really? You think this applies to iPhones only? Same thing happens with the AW, and computers get regular incremental updates. Not as on schedule as, but nonetheless.
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In the consumer sector, a lot more people buy their phones on an X year contract with the phone company than buy their computers that way, and commercial leases of mac computers is relatively unimportant.
 
Philip_S said:
In the consumer sector, a lot more people buy their phones on an X year contract with the phone company than buy their computers that way, and commercial leases of mac computers is relatively unimportant.
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I agree, I upgrade my phone fairly regularly, although it has nothing to do with carrier contracts, I just like to. Same can't be said about my MacBooks — they last me a lot longer. However, Apple still updates them regularly, as I am not their only customer :)
 
Mostly looking forward to (hopefully) a 15" MacBook Air. Want to eventually replace an aging 15" cMBP, so a thinner and lighter Air sounds very tempting.
 
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