I work for a large international company based in Sweden. I would often travel for meetings to France, Germany, Sweden, Denmark. People I would meet with at the company who had comparable jobs to mine (engineering) would live in an apartment about the size of my living room. Would have one small car, and a bike. I have 3 cars. It seemed I had way more money left over after taxes and living expenses, even after the company deducted some money each month towards my health insurance. Many times they would ask to buy Levis for them since in Europe the same pants were much more expensive. When they would visit here in the US, they would often travel with an empty suitcase so they could stock up for the return trip.
Any one care to mention the sales tax on an auto in Denmark? Or the registration fee each year? Every wonder why you see so many people riding bikes in Denmark?
I mean, Denmark, Sweden, Finland and the like are peculiar but they have populations of 5-10 millions, so they don’t tip the scale.
To analyze the EU you have to consider Germany, France, Italy, Spain and the Netherlands. Then you have the much smaller and richer northern countries which are compensated by the poorer eastern countries in most stats.
When it comes to Levis it’s a cultural thing. They could buy jeans at Zara, and those are more expensive in the US too.
American brands use to be cheaper in the US. If you want to buy Apple or Levis there is no question. Also, if you want to buy LV, Zara, Suitsupply, Brioni, Zegna… it’s cheaper in Europe. Fine cheeses sold for €9/2kg in Europe are $10/150g in the US. European wines use to be over the top expensive in the US.
Of course Mercedes AMG, Maybach, BMW M, Audi S, Bentley, Porsche, Maserati and those kinds of brands with large margins and very expensive sell a lot in the US too.
On the other hand I have no doubt that if you’re an educated professional working for a multinational you have a much more lavish lifestyle in the US than your Danish counterparts. However, the guys flipping burgers, delivering for Amazon, construction workers, factory workers and so on… that’s a whole different story, isn’t it. Hence MAGA. MAGA goes away with “free” full healthcare, a retirement plan, unemployment protection and “free” education.There is no MDGA in Denmark.