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You don’t understand the huge difference between a prototype and a finished product.

You don’t understand that’s a foolish argument when other companies have launched phone with that same feature. Not to mention, Apple itself has launched devices with Touch ID in the power button, which could easily be carried over to a phone.
 
You don’t understand that’s a foolish argument when other companies have launched phone with that same feature. Not to mention, Apple itself has launched devices with Touch ID in the power button, which could easily be carried over to a phone.

Take an introductory engineering or project management course and you might start to understand how things work. I’m not going to get into a foolish debate.

You think companies can just whistle up resources to satisfy your every whim. I assure you, that is not true.
 
Am I the only one who doesn't care about a new iPhone anymore? Its always the same.
- Faster CPU
- Better camera
- Better Battery-life

...I think I am gonna be stuck with my 10S Max for a long time.
I am stuck with the iphone x from 2017 because i didnt find any updated iphone model exciting and worth upgrading to it 😒
 
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People seem to choose to ignore the fact that while Ive designed the butterfly keyboard, the top man - Cook - happily allowed it to be sold for three or four years knowing that it was problematic. Does he run the company or not?
My thinking has always been that Jonny stubbornly did not want to let go of his design, despite the obvious problems. But, the problems were quite real, and yes, Cook should have acted to resolve the situation. I think Cook probably thought that it would cause political strife within the company to discard a Sir Jonny Ive design. And, while lots of people complained about the keyboards, people still continued to purchase the machines using them!
 
My thinking has always been that Jonny stubbornly did not want to let go of his design, despite the obvious problems. But, the problems were quite real, and yes, Cook should have acted to resolve the situation. I think Cook probably thought that it would cause political strife within the company to discard a Sir Jonny Ive design. And, while lots of people complained about the keyboards, people still continued to purchase the machines using them!
Jony did not design that ****** keyboard.
 
Great, even more future projecting and hoping. Haven't we done enough of it in the last few years, since Tim started talking about the pipeline? Doesn't it all feel a bit like spaghetti on the wall already?



I don't think I'm the one being revisionist here. Other than the "antennagate", the 4 was a fantastic industry-defining product, and packed more innovation in one outing than 3 generations of Cook's iPhones put together. 4S was a logical continuation. Jobs wasn't alive when 5 was released. When we talk design risks, it's not just the phone and let's look at things in context, shall we? Like, what resources and tech were available to them in early 2000's. Besides, if reviving Apple from the dead with new designs and products across the board isn't a risk, I don't know what the hell is. Apple now has virtually unlimited resources, strongest brand loyalty ever, and the only limit is their own imagination. And what do they do with it?



Ive could not operate by himself without succumbing to his vanity. He needed Jobs to steer his talent and keep his preciosity in check. It's the collaboration of the two that led to great products. There were still screaming mistakes for sure, like the puck mouse. Tim just doesn't have that capacity nor interest for product and design thinking. You'd feel sometimes Ive's designs would come as a curveball to Tim as if he's never reviewed the work in development. I don't think the butterfly denial was Ive's issue, as much as Cook not wanting to invest in redesigns. And the storage options are all Cook squeezing blood out of a stone.



I'm not ignoring anything. What you're describing is still iterative updates on component/peripheral level upon existing devices. The Watch is the only fundamentally new device; the AirPods are a cool peripheral and the pencil is a stylus they got right on the second take (but still sell the awful OG because reasons). Tim putting people in place to be creative? He's completely indifferent about design and engineering, even his own people say so!

As for repeating the same devices for 9 years, how else can you describe the iMac? Yea sure they announced Apple silicon Macs, tell me something I don't know. Having worked with people in the semiconductor industry, it will take a few generations for them to actually perform as advertised. Curious if there will be an actual industrial design refresh, finally. The proof is in the pudding, and when they've been ruining perfectly good products on a good day (2016 MacBook Pro's), there will be a LOT to prove.
Just read your post. I do agree with much of what you've said, although I still do believe (not supported by facts, just my own opinion) that Ives was part of the reason the Butterly keyboard hung around so long despite the many problems and the half-hearted retro-fit of the silicon 'cover' beneath the key and above the mechanism.

I also believe that Cook preferred not to invest in changing the manufacturing, especially since so much had been spent to develop the Butterfly mechanism. I think this is an instance of when someone wants to prove an investment was worthwhile...when everyone else can see it was a failure, and thus a waste of funds and time.

So between the two of them, Cook and Ives, each for his own reasons, that horrible mechanism endured for years. I will say that it was a beautiful design, and the animations and schematics were glossy! :D

As to the stingy storage tier allocations, yes, that is definitely within Cook's purview, and he's definitely been grinding every last drop of blood he can out of them! It was hard to believe how long they sold an iPad with on 16GB storage! The same for the iPhone.

I don't expect to see any changes in his behavior, since the pricing strategy does work. I buy what I want/need, and after the initial $1.1K+ base price, what is another $150 or $300? And for a product that I'll keep for at least 2 years. I still have my original iPad Air...I think it is around 8 years old. 32GB cellular and works just fine.
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Jony did not design that ****** keyboard.
Are you sure about that? I thought that it was his design?!
 
Except the brand new iPad Air has touch ID built into the home button. Apple doesn't want to let it go. We could easily see this same touch ID featured in future phones.
You do realise that’s likely a stopgap until it’s economical for the iPad Air to switch to Face ID once component costs allow?
 
Snooze. Why are these things even a talking point? Of course things will be faster... thats a given.
 
Take an introductory engineering or project management course and you might start to understand how things work. I’m not going to get into a foolish debate.

You think companies can just whistle up resources to satisfy your every whim. I assure you, that is not true.

Hahaha I’m a senior PM for a Fortune 100 company. Nice try though. I guess you can’t play well with others so you lash out like someone throwing toys out of the pram. Best laugh I’ve had all day.
 
Waiting for next years model thanks. Rule of thumb is never buy the new iteration of new hardware as the second generation is better. Sticking to my iPhone 11 Pro Max and will upgrade to the 6.7" next year. There are also issues with 5G with every band not being supported (especially here in Australia). As for cameras, prefer my Canon 5D Mark IV DSLR thanks.
 
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OMG, I feel your pain!

The number of times I’ve missed out on pictures is infuriating. If you’re in motion (car, theme park ride, etc) you end up with a blurry picture because my stupid phone automatically defaults to Night Mode. This feature should be off by default and let us turn it on a as-needed basis.

I also agree about the flash. It could be improved on how it’s turned on/off.
Its the worst
you always used to be able to tap the flash icon and toggle between Auto/On/Off
Theyre removed On & buried it in the tray
 
Well, I’ll try to remember this leaker’s name so that I know to ignore him next year. Faster FaceID? Nope (assuming Apple would at least have mentioned it). Longer battery life? Nope based on just comparing Apple 11 Pro Max vs 12 Pro Max specs. Massive boost to digital zoom? I’d have thought Apple would have mentioned that too so probably a nope on that one too. Just what did this guy get right?
 
Again, this is the Qualcomm first generation chipset which everyone knew was awful, and the reason that Apple delayed 5g.

Where you at with your “iPhone 12 will offer superior battery life to the iPhone 11.” Its a much smaller battery and they are listing the 12 Pro Max as the same battery life as the 11 Pro Max. And you can bet that it won’t last nearly as long or they would have mentioned how great the battery was.

Good to know that you were sooooo certain on your inside knowledge.
 
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Well, I’ll try to remember this leaker’s name so that I know to ignore him next year. Faster FaceID? Nope (assuming Apple would at least have mentioned it). Longer battery life? Nope based on just comparing Apple 11 Pro Max vs 12 Pro Max specs. Massive boost to digital zoom? I’d have thought Apple would have mentioned that too so probably a nope on that one too. Just what did this guy get right?
They are marketing better zoom so digital zoom will be improved.. Just because they didn't mention it doesn't mean its not there..
 
Let's forget about covid for now: if they had the power button touchID for the ipadAir released this september, they already developed it by the time they were developing both the iPhone and the ipadAir. That means they could just include it in an already anemic new iPhone, but decided not to. Supply chains ain't an excuse, there hasn't been covid in China since march, and since then they've been at full capacity like any other year.
The iPad’s Touch ID button had nothing to do with Covid as that was planned long ago. You don’t seem to understand that a few months of supply chain down affects a lot more than a few months later. And China is experiencing 2nd and 3rd waves affecting many products all year long. For instance, we will probably not have micro LED screens on iPhone for another 2-3 years now instead of next year and those AirTags that were done last year should’ve already been released but now are pushed back until at least March in 2021 and they are very simple products.
 
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