Great, even more future projecting and hoping. Haven't we done enough of it in the last few years, since Tim started talking about the pipeline? Doesn't it all feel a bit like spaghetti on the wall already?
I don't think I'm the one being revisionist here. Other than the "antennagate", the 4 was a fantastic industry-defining product, and packed more innovation in one outing than 3 generations of Cook's iPhones put together. 4S was a logical continuation. Jobs wasn't alive when 5 was released. When we talk design risks, it's not just the phone and let's look at things in context, shall we? Like, what resources and tech were available to them in early 2000's. Besides, if reviving Apple from the dead with new designs and products across the board isn't a risk, I don't know what the hell is. Apple now has virtually unlimited resources, strongest brand loyalty ever, and the only limit is their own imagination. And what do they do with it?
Ive could not operate by himself without succumbing to his vanity. He needed Jobs to steer his talent and keep his preciosity in check. It's the collaboration of the two that led to great products. There were still screaming mistakes for sure, like the puck mouse. Tim just doesn't have that capacity nor interest for product and design thinking. You'd feel sometimes Ive's designs would come as a curveball to Tim as if he's never reviewed the work in development. I don't think the butterfly denial was Ive's issue, as much as Cook not wanting to invest in redesigns. And the storage options are all Cook squeezing blood out of a stone.
I'm not ignoring anything. What you're describing is still iterative updates on component/peripheral level upon existing devices. The Watch is the only fundamentally new device; the AirPods are a cool peripheral and the pencil is a stylus they got right on the second take (but still sell the awful OG because reasons). Tim putting people in place to be creative? He's completely indifferent about design and engineering, even his own people say so!
As for repeating the same devices for 9 years, how else can you describe the iMac? Yea sure they announced Apple silicon Macs, tell me something I don't know. Having worked with people in the semiconductor industry, it will take a few generations for them to actually perform as advertised. Curious if there will be an actual industrial design refresh, finally. The proof is in the pudding, and when they've been ruining perfectly good products on a good day (2016 MacBook Pro's), there will be a LOT to prove.