Finally beautiful colors, I loooooove the burgundy and the coffee. iPhone colors with a few exceptions have always been pale and sterile, with basically no deep colors used, always uninspiring pastels. There really only is the Alpine green of the iPhone 13 I thought was amazing. The RED was saturated but I thought was too primary, just like the "construction" orange this year, but I admire the effort. By default I've always turned to the blue ones as they were the only deep color of each lineup. Now we're talking with those vibrant deep tones. Smartphones have become so important in our daily lives, you want them to have personality like the other items you own, like your clothing or your home decor. That's a step in the right direction !