If these take coin cell batteries I will freak. TrackR and Tile have been making coin cell trackers since 2012.. And... they.. die... constantly... And finding a battery is a nightmare anymore. What reason does Apple need to make a tracker that brings anything new to the table that the others don’t? What about Apple trackers that are rechargeable via an Apple Watch charging puck? A coil of copper is sooooo expensive and difficult to integrate... said no one. And hey?! You can jack up the price too! To 130! And guess what? I’ll buy one! But only if they are rechargeable. End of story