...as presented by Phil Schiller at the Apple event a few week ago. I went back through the event to note the 10 major feature that were announced related to the iPhone 7 and my own personal thoughts now that we've had the phones for several days now. 1. Design: Not sure now this was a new feature. This is basically the same design as the iPhone 6 from 2 years ago. To me this is a bit of an embarrassment. 2. Home button: I'm not sure how this is something to be lauded. I guess as a personal relief, it doesn't suck as bad as I thought it would, but honestly, was there anything wrong with the old home button besides not being water resistant? To me this is a stretch. I do like the new haptic engine...maybe this should have been the featured "feature". 3. Water and dust resistant: To me this is the major feature of the new phone and the only reason I'm keeping mine. But honestly, this is something Apple had to do to stay abreast of the competition. 4. Camera: Enough evidence has surfaced including Consumer Reports that the iPhone 7 camera really isn't any better than the iPhone 6S. This was the main reason I upgraded and the most disappointing thing for me. For 7+ users at least you have the 2x telephoto which is cool. 5. Retina HD display: I personally don't see any difference and enough people complaining about yellow/warm screens (including myself) to make this feel like a downgrade rather than an upgrade. 6. Speakers: I do like how they created louder/stereo speakers. Seems like a minor thing but it's nice. 7. Earpods: This is where they went into why they removed the audio jack. Not sure how this qualifies as a "feature". 8. Airpods: Regardless of how you feel about the new Airpods, this is a totally separate product. Again, how is this a new iPhone 7 "feature"? 9. Apple Pay/Felica: Maybe this would be a big deal if I lived in Japan. 10. A10 Fusion: I have seen no improvement in the performance of any of my apps. Maybe if I was a gamer, but for the stuff I use on a daily basis, apps load and run just as fast as they did on the 6S. Despite all this I do agree that the new iPhones are the best phones Apple has made to date, but frankly I was expecting much more and I feel let down this year, more than any year before. Let's hope for some more relevant features next year with the 10 year anniversary phone.