We can pretty much write a script for tomorrow's event with all the info we have.
I can imagine last year's.
Apple HQ, Cupertino
“Come on, people, we need some ideas for the new iPhone. Bang your heads together until something useful comes out”
Raises hand. “Tim? Tim?”
“What are you, first grade? Do you need to say ‘Miss’ as well?”
“Miss?”
“OUT WITH IT!”
“We can do more emojis?”
“GET THE **** OUT!”
“Ahem, Tim, Sir, how about some megapixels?”
“What is this, 2004? Megapixel wars? Android has us beaten anyway”
“Yeah but we’ll just tell our users we have the most. They believe anything anyway”
“Fine, do the megapixels. Anyone else?”
“I have an idea, Tim, Sir. How about we do a pillbox cutout instead of the notch?”
“ARE YOU DERANGED? It’s hard enough watching Elton John on YouTube without full screen. Now you want me to have the cutout even in regular mode?”
“But Sir, at least it will look different. We’ll say it’s better. Our users believe anything. And we’ll put these stupid animations around it. You know, our users go gaga for animations”.
“Fine. Just call it something cool, like an island. Treasure island or something. Dismissed”