The same way the iPod, iPhone and iPad were late to the music player, smartphone and tablet markets?
Google is supposed to have great data algorithms, yet their home speaker can still serve fake news. This shows that simply having the technically prowess in a vacuum is useless if it doesn't mean a great experience for the end user.
A great user experiences requires a company with a design-first mindset, and Apple gets both design and tech. If it's anyone who can get the user experience of a self-driving car right (and not just the tech aspect), it would be Apple.