Smart TVs make no sense.
A TV lasts ten years or more... but the software will be 'dead' within several years.
Do you think Disney Plus is being added to five year old TVs?
A $3,000 Smart TV is probably inferior to an Amazon Fire stick within 3-4 years of release.
Don't waste my time. Sell me a great panel and I'll supply an Apple TV, which I'll upgrade every 3-4 years.
Smart TV features may not make the most sense, but pretty much all the best quality TVs have smart features. You're free to ignore those smart TV features if you want though.
Interestingly though, Amazon Prime is better as a smart app on my LG OLED than it is on Apple TV 4K. For some reason, the interface for Amazon Prime on Apple TV 4K sucks. For most other apps I prefer Apple TV 4K, but what I don't like is the Apple TV remote.
4K TVs are just more complicated when it comes to understanding strengths/weaknesses vs the HDTV era. More jargon, more technology variances that can make a difference based on personal preference. IMO, the #1 thing to ignore in the marketing is the stuff about the processors in the TVs. Most of the picture and motion handling advances are really done by software and TV manufacturers will artificially limit which models get those software advances. They make it seem like the newer processor in the newest model year is making it possible, which in most cases is not true.
Yes, personal preferences are important, but it's no surprise that LG nanocell TVs consistently rank low for movie watching year after year, due to their poor to mediocre black levels and consequently poor to mediocre contrast ratios.
BTW, regarding personal preferences: This is the one thing I hate the most about the iPads and iPad Pros, since I watch movies on them. I don't watch movies on my iPhone, so I'm less concerned about it on my iPhone.
I'm curious when the iPad Pro will get mini-LED, and how much it will improve contrast ratio.