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Ah this strategy again.

First release a product that many people want but make room for easy improvement for next release.

A year later: We've increased the brightness to 300 nit! that's over 10% increase!
 
Everybody seems to be going bananas on this, but from what I read, this is a professional grade monitor for graphics use and is to be used in controlled lighting environment, fully calibrated for WYSIWYG (what you see is what you get) to a printing/graphics world. Like we used to use from RasterOps or LaCie. I don't think this is meant as a daily hook up a MBP to it and do general stuff monitor. Just like when the new MacPro came out and the masses were flipping out over the price. It was meant to be used in a professional environment. At work, I have 3 Win machines (HP Z8 Workstations) $21K each and 3 Mac Pros at around $25K each connected to a video server via 10GB optical fiber with 750TB of storage for video editing. Our department has a number of people on graphics stations that have fully calibrated monitors test printing to Fiery printers.
 
Ooo I see it’s the 32UN880 ultrafine display but it’s more limited without controls.
Only thing that’s better is that it’s thunderbolt 3 the 32UN880 only has usb-c.
 
3840x2160 is a proper resolution for a 21.5” display and nothing higher. I wish companies other than Apple understood PPI and scaling.
Even the LG 22" (which like the other early UltraFines was a quasi-official Apple monitor) was discontinued ages ago and replaced with a 24" with no-mans-land PPI (219 -> 186).

So yes, even companies who definitely knew how to do it properly for Macs have pretty much given up now. I guess the subtext is that there aren't enough potential customers who actually care either.
 
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Huge bezels and 4k? Just make a 6k at that size, so that the PPI is the same as with Apple products.
 
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I will be stunned if this thing even stays around a year.

It's compelling to almost nobody at this price.
 
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