Lion Promo Materials Begin Appearing in Third-Party Stores as Apple Plans Overnights

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jul 19, 2011.

  1. MacRumors macrumors bot

    MacRumors

    Joined:
    Apr 12, 2001
    #1
    [​IMG]


    [​IMG]


    As noted by Italian site Macitynet.it [Google translation], promotional materials for OS X Lion have begun appearing in third-party retail stores, with a location of retail store chain Euronics displaying a large free-standing banner as well as smaller table-top signage highlighting the new multi-touch gesture support found in OS X Lion.

    [​IMG]


    The new signage advertises OS X Lion as being "now on all Macs" and encourages users to "take a tour" of the new operating system. The machines on display have not, however, been updated to Lion yet.

    [​IMG]


    Meanwhile, other signage promoting the sale of standard App Store gift cards to cover the purchase of OS X Lion has also popped up in at least one store of Dutch retail chain Dixons. Gift cards not only allow customers to effectively purchase OS X Lion for others, but also provide those without a credit card with a means to purchase content from the Mac App Store and Apple's other digital stores.

    Numerous sources have indicated that Apple's retail stores are planning "overnights" tonight in which staff will change out promotional materials and update other aspects of the store layouts. Tonight's activities are presumably related in large part to OS X Lion, as the stores have reportedly received hard drives containing the new operating system. Other reports have claimed that Apple will indeed be releasing OS X Lion and new MacBook Air models tomorrow.

    Article Link: Lion Promo Materials Begin Appearing in Third-Party Stores as Apple Plans Overnights
     
  2. lukefinch macrumors 6502

    lukefinch

    Joined:
    May 6, 2009
    Location:
    South Yorkshire, England
    #2
    It begins...

    I cant wait for it to be released, but i thought it was kind of a given that you could upgrade to Lion using an App Store gift card as it is on the app store.
     
  3. pwhitehead macrumors 6502

    pwhitehead

    Joined:
    Jul 19, 2011
    Location:
    new jersey
  4. DoctorWho Suspended

    DoctorWho

    Joined:
    Jun 18, 2011
    Location:
    Hobart, Tasmania
    #4
    This seems to confirm a Wednesday release. Bring on the Lion! ROAR! :apple:
     
  5. talkingfuture macrumors 65816

    talkingfuture

    Joined:
    Dec 4, 2008
    Location:
    The back of beyond.
    #5
    That is interesting that you can buy gift vouchers to gift Lion or other Mac apps. A good idea if you're going to force people into downloads.
     
  6. TimUSCA macrumors 6502a

    TimUSCA

    Joined:
    Mar 17, 2006
    Location:
    Aiken, SC
    #6
    Apple should be selling "Lion cards" in their retail stores that is exactly $29 and is simply a voucher for the App Store that starts the Lion download.

    Marketing-wise, it just makes more sense than telling people to buy themselves a giftcard.
     
  7. JacopoIT macrumors newbie

    Joined:
    Jul 14, 2011
  8. MrSmith macrumors 68040

    MrSmith

    Joined:
    Nov 27, 2003
    #8
    Isn't this bordering on Paparazzi journalism?
     
  9. cjbryce macrumors 6502

    cjbryce

    Joined:
    Jun 4, 2008
    Location:
    London
    #9
    Dixons isn't Dutch, it's part of the British DSG plc (which owns Dixons, Currys and PC World - which are all, OMO, decidedly average). They have clearly inflicted their operating model on our Dutch neighbours. </pedant>
     
  10. the-oz-man macrumors 6502

    the-oz-man

    Joined:
    Jun 24, 2009
    #10
    I wonder how hammered the servers will be as upwards of a million people will try to download this simultaneously?!? I'll just be happy to be one of them watching as it will take 3 hours+ to download.
     
  11. Mr. Chewbacca macrumors 6502a

    Mr. Chewbacca

    Joined:
    Apr 27, 2010
    Location:
    Dallas TX
    #11
    Looks like the cats out of the bag!!

    See what I did there..:D
     
  12. maclaptop macrumors 65816

    maclaptop

    Joined:
    Apr 8, 2011
    Location:
    Western Hemisphere
    #12
    iToys, iCloud, i...

    Simple, automatic, get out your cash or credit card, Steve's got his hand out.

    Time to upgrade and pay up.
     
  13. Orlandoech macrumors 68040

    Orlandoech

    Joined:
    Jun 2, 2011
    Location:
    Salt Lake City, UT
  14. lacker macrumors member

    lacker

    Joined:
    Mar 9, 2009
  15. buckers macrumors 6502

    Joined:
    Aug 18, 2010
    Location:
    Anglesey, UK
    #16
    I'm holding back from purchasing early on this time, but nevertheless, with all the talk about Lion, I'm really interested to see how the launch goes!
     
  16. myrtlebee macrumors 68020

    myrtlebee

    Joined:
    Jul 9, 2011
    Location:
    Maryland
    #17
    Well, looks like I was wrong about the Macbook Air replacing the white Macbook in this refresh- if you look at the banners, you can clearly make out that the bezels read "MacBook Air". Either they are scrapping the MacBooks for the Air and keeping the Air name, or they are actually keeping the white MacBook and updating them soon as well. My money's on the latter. 2012 will be the year of redesigns / lineup changes (maybe) in Macs.
     
  17. EmpyreanUK macrumors regular

    Joined:
    Mar 6, 2011
    #18
    Is there nothing that can't be expressed in Italian with the word 'giro'?
     
  18. h1r0ll3r macrumors 68040

    h1r0ll3r

    Joined:
    Dec 28, 2009
    Location:
    Maryland
    #19
    GIMME GIMME GIMME GIMME GIMME :D

    Got my MBP all ready for a clean start
     
  19. HussamRaed macrumors regular

    HussamRaed

    Joined:
    Jun 12, 2011
    #20
    I am so Excited!!!!! dying to know people's reaction when it first releases!
     
  20. winston1236 macrumors 68000

    Joined:
    Dec 13, 2010
  21. ZZ Bottom macrumors 6502a

    Joined:
    Apr 14, 2010
    #22
    I guess they must be charging tax at the time of card purchase because a card that only covers cost of the OS ($29) won't cover it all off the app store.
     
  22. JacopoIT macrumors newbie

    Joined:
    Jul 14, 2011
    #23
    Today release?

    Don't you think Apple could even release it today at 10 AM Cupertino Time? :confused:
    Since everything seems already to be set...:rolleyes:
     
  23. Cougarcat macrumors 604

    Joined:
    Sep 19, 2003
    #24
    iTunes gift cards work on the MAS as well.
     
  24. SFStateStudent macrumors 604

    SFStateStudent

    Joined:
    Aug 28, 2007
    Location:
    San Francisco California, USA

Share This Page

248 July 19, 2011