Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.


macrumors bot
Original poster
Apr 12, 2001

As noted by Italian site [Google translation], promotional materials for OS X Lion have begun appearing in third-party retail stores, with a location of retail store chain Euronics displaying a large free-standing banner as well as smaller table-top signage highlighting the new multi-touch gesture support found in OS X Lion.

The new signage advertises OS X Lion as being "now on all Macs" and encourages users to "take a tour" of the new operating system. The machines on display have not, however, been updated to Lion yet.

Meanwhile, other signage promoting the sale of standard App Store gift cards to cover the purchase of OS X Lion has also popped up in at least one store of Dutch retail chain Dixons. Gift cards not only allow customers to effectively purchase OS X Lion for others, but also provide those without a credit card with a means to purchase content from the Mac App Store and Apple's other digital stores.

Numerous sources have indicated that Apple's retail stores are planning "overnights" tonight in which staff will change out promotional materials and update other aspects of the store layouts. Tonight's activities are presumably related in large part to OS X Lion, as the stores have reportedly received hard drives containing the new operating system. Other reports have claimed that Apple will indeed be releasing OS X Lion and new MacBook Air models tomorrow.

Article Link: Lion Promo Materials Begin Appearing in Third-Party Stores as Apple Plans Overnights


macrumors 6502a
Mar 17, 2006
Aiken, SC
Apple should be selling "Lion cards" in their retail stores that is exactly $29 and is simply a voucher for the App Store that starts the Lion download.

Marketing-wise, it just makes more sense than telling people to buy themselves a giftcard.


macrumors 6502a
Jun 4, 2008
Dixons isn't Dutch, it's part of the British DSG plc (which owns Dixons, Currys and PC World - which are all, OMO, decidedly average). They have clearly inflicted their operating model on our Dutch neighbours. </pedant>


macrumors 6502
Jun 24, 2009
I wonder how hammered the servers will be as upwards of a million people will try to download this simultaneously?!? I'll just be happy to be one of them watching as it will take 3 hours+ to download.


macrumors 6502
Aug 18, 2010
Anglesey, UK
I'm holding back from purchasing early on this time, but nevertheless, with all the talk about Lion, I'm really interested to see how the launch goes!


macrumors 68030
Jul 9, 2011
Well, looks like I was wrong about the Macbook Air replacing the white Macbook in this refresh- if you look at the banners, you can clearly make out that the bezels read "MacBook Air". Either they are scrapping the MacBooks for the Air and keeping the Air name, or they are actually keeping the white MacBook and updating them soon as well. My money's on the latter. 2012 will be the year of redesigns / lineup changes (maybe) in Macs.

ZZ Bottom

macrumors 6502a
Apr 14, 2010
I guess they must be charging tax at the time of card purchase because a card that only covers cost of the OS ($29) won't cover it all off the app store.


macrumors newbie
Jul 14, 2011
Today release?

Don't you think Apple could even release it today at 10 AM Cupertino Time? :confused:
Since everything seems already to be set...:rolleyes:
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.