Funny, this. I happen to like salt and malt vinegar on my "chips" (French Fries) as well. I knew what was meant by "crisps"-- I guess I've watched too much British comedy on public television!
I think the pimped AppleTV will probably the most important new product presented today. Why? Just take a closer look at the logo of the event. The apple together with the brown area below it looks like a sofa standing in front of a TV set formed by the bridge of the guitar.