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this demo sucks! How dare they to bore us with such boring details. "Wow thats how you send photos via eMail."

They have no new exciting features in iLife, that's for sure. Can't think they still have to show GarageBand and iMovie...
 
Ditto....who the hell cares if you can get a map up showing where photos were taken? Its pointless unless you fancy sitting there putting in GPS chords for each of the 1000+ photos from a vacation. Not everyone wants to use an iPhone to take photos, let alone use it abroad to charge you thousands in Data fees for GPS.

Go into an Apple store. Look at the people using a mac for the first time. iLife (and iPhoto in particular) tends to be the thing that grabs them. This is, effectively, the first impression most new users get when they're deciding whether to buy or not, that makes it pretty damn important.

As for those of you claiming Apple don't care about the mac, please give it a rest. If you've seen these particular presenters before this is on par with their other performances and it's hardly surprising Apple wants to get us used to seeing people other than Jobs presenting (he can't go on forever after all). OS X is a mature product (so is Windows), hardware is vastly faster than most people need, developments are going to be incremental at this point.
 
Strangely enough, I'd never make a photo book of my family, too much work. But could see using this for a quick pitch to a client in a professional format.

Does that make me a poor family man? ^_^
 
I wonder how many people in the audience are playing games on their phones right now and if Steve will ask them stop when he re joins the stage.
 
Announcements of the new OS barely effect sales. I know we'll not find out any form of detail, but something to keep the 'Mac' crowd interested would be nice.

This is nothing to do with the Mac so far, it's about iCrap for iFans. Whoopi, you can upload to Facebook, 1 click quicker.
Oh noes! I don't conform to the lifestyle that's marketed to me!
 
Dear Apple,

Thank you for telling me what a letterpress card is. This is essential information. That people care a lot about.
 
The tone and inflection of Schiller's voice sounds like he's had a rough morning in that it hasn't gone very well for him. He doesn't appear too excited.
 
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