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That's been the biggest surprise for me so far, I was expecting them to really be pushing it as a fashion device, but they aren't.

Same. I never expected them to push it as useful or life changing, so their hook wouldve been fashion. I'm shocked they arent pushing it either.
 
Live Coverage of Apple's March 2015 'Spring Forward' Event

Nice, they're building up to this big gold watch. They want to build up the suspense so the high-priced doesn't shock people
 
They have to do this. The watch isn't great enough to sell by itself. All part of the plan.
 
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