Live Coverage of Apple's March 2015 'Spring Forward' Event

[MasterRyu2011]

There goes our boy Jony.

 

[diamond.g]

Ha. 18 hours.

Well he did say during a typical day. I imagine using the Apple Watch to answer a phone call will sap a lot of life out of the device...

 

[AppleScruff1]

All joking aside, this watch part is beyond lame. It's like they are getting golf claps from the audience.

 

[MH01]

Here's where they justify us the prices.

So true...

 

[Kroner]

Good thing I got socks to pair up while watching.

 

[theSeb]

Aluminium! Someone teach Jony Ive an American accent.

Just because you guys can't say aluminium it does not mean that the rest of the world has to suffer.

 

[Wild-Bill]

Cue another Ivy video to swoon the unwashed masses.......


Edit.... Not enough swooning.

Cue a SECOND Ivy video about steel.

 

[iBug2]

To be honest, I love these videos where they show you how they craft the material and such. I like them more than their usual "we are changing the world" videos.

 

[KdParker]

Not required, as the Watch will lock if it's taken off your wrist.

But it can be just put on by someone else and then unlocked too.

I still like the finger print sensor with the Apple Pay.

 

[CJM]

Everybody take 2 drinks, Jony said aloominium twice!

Aluminium! And so he should!

 

[KPOM]

They could have shortened the demo, crammed in the other announcements, and easily cut 30 minutes from this.

 

[Reds622]

I'm feeling like it is a product that was designed in response to the rumors that had been going around for years, and Apple deciding that they had to make something.

Completely agree. It seems like a reaction to the strong whispers they weren't innovating..

They rushed to release something that is ineffective, and will not be revolutionary. I still don't understand why they didn't just wait it out and release something when it was ready. At the end of the day, it doesn't matter how long it takes really, as long as what is finally released is a revolutionary product.

I like Tim Cook, actually. Really smart guy. But some of the decisions that have been made, this watch, Beats Acquisition, overpriced Burberry CEO.. Not good.

 

[0007776]

My god another video??? How much will the watch cost and when will it be available? They're dragging their asses.

The longer they drag it out the more I'm thinking they are trying to justify a ridiculously high price.

 

[TommyA6]

$399 for the bigger one

 

[SilianRail]

That's been the biggest surprise for me so far, I was expecting them to really be pushing it as a fashion device, but they aren't.

Yea, never heard of someone requesting a second iPhone with shrunken interface. No idea what purpose the Apple Watch serves.

 

[Pilgrim1099]

My god another video??? How much will the watch cost and when will it be available? They're dragging their asses.

I think they're padding the keynote with fluff since they must be playing it too safe.

 

[TheDeviceUser]

An extra $50 for 42mm..

Not happy.

 

[The Doctor11]

They sure are dragging This out......pricing!!!

The more keynote the better They can take all day and I will be happier and happier....

 

[TS19]

$50 more for 4mm

 

[amirite]

Very surprised at the difference in pricing of sizes.

 

[TallManNY]

so no security with apply pay?

Not it has same security. You enter a passcode when you pair your watch to your wrist in the morning. If you take the watch off your wrist, then you have to enter the passcode again to use it.

 

[Motawa]

400 fir the bigger version. i am out.

 

[The Doctor11]

****. $399 for 42mm

 

[LordQ]

Here comes the Stainless Steel price... Oh boy.

 

[AppleScruff1]

Tim can't be happy with the audience reaction so far.