Okay, well I'm not going to read through all 100 pages, but I hope people are as excited for Apple pushing HEVC and HEIF the way they are. Adoption of HEVC (which HEIF is essentially a container for) has been slow, so it's good to see Apple leading the way on this technology at the hardware and software levels. HEVC will make video files smaller, which means higher quality video streaming over the internet with the same bandwidth, or more video content stored on your devices at the same quality. HEIF is a potential JPEG killer, again with significant storage savings, but it also very easily allows for things like Apple's Live Photos, GIF-like animated images, focus stacking, exposure stacking, and anything else you can think of. It has a lot of cool metadata that can go along with it, depth maps, transparency, and more. The downside is the necessary compute power for such a modern codec.
Hopefully, with however many billions of iOS devices out there now, this is the kick in the pants companies like Adobe, Microsoft, and Google need to start moving away from the now fairly ancient JPEG, and relatively older AVC video codec. My biggest concern is Google, which has been pushing their own codecs, like VP9. Not only does Google control a major browser, Chrome, but they also own YouTube, which has so far not supported HEVC at all. If Google wants to be annoying, they can be really annoying.
Hopefully, with however many billions of iOS devices out there now, this is the kick in the pants companies like Adobe, Microsoft, and Google need to start moving away from the now fairly ancient JPEG, and relatively older AVC video codec. My biggest concern is Google, which has been pushing their own codecs, like VP9. Not only does Google control a major browser, Chrome, but they also own YouTube, which has so far not supported HEVC at all. If Google wants to be annoying, they can be really annoying.