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Logitech Considers 'Forever Mouse' With Subscription Fee

Companies are going overboard with how low they’re willing to go with their subscription models. It’s basically how do we keep squeezing money out of our customers in ways they or even we couldn't imagine years ago.
 
I'd like to thank Logitech for telling me why I can never justify buying from them again.

That's just renting, but using the word "subscription" to soften it.
 
Nermal said:
In the "good old days" there was a clear delineation between subscriptions and rentals. Subscriptions (such as to a magazine) would get you new stuff (such as monthly issues) as long as you paid, and if you stopped paying then you'd stop getting new stuff. Rentals required you to give things back when you stopped paying.

Companies like Adobe started renting software but called it a "subscription". Regular people followed suit with the terminology, and it looks like the marketing department won that particular battle.
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I'm less amazed that they did it than I am that a hundred million people just got out their wallets and went along with it. I just quit doing business with the companies that moved to a subscription model. Adobe was the first to get the boot, Parallels, Wacom, etc. Turns out it's actually easy to quit rewarding scummy tech companies with your money, and feels great too.
 
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MacRumors said:


Logitech has worked on a "forever mouse" that could come with a subscription fee for regular software updates, according to Logitech CEO Hanneke Faber.

logitech-mouse.jpg

There are no plans to release such a product at the current time, but Faber explained the concept during a recent appearance on The Verge's Decoder podcast with Nilay Patel. Apparently, the Logitech innovation center team in Ireland showed Faber a "forever mouse" that is designed to be used for many years. It's a "little heavier" than a standard mouse, and it has "great software and services" that get constantly updated.Logitech is aiming to increase the longevity of its products through more premium devices that can be updated over time. Of course, as a mouse is a one-time purchase, continual software updates would need to be funded through some kind of service model.

Patel asked Faber if she could "envision a subscription mouse," and she responded "possibly." Faber went on to explain that customers would "never have to worry about [their mice] again," which is similar to Logitech's video conferencing services.

When asked whether Logitech had some other model for monetization than subscription fees or advertising, Faber said no, and that she was "intrigued" by a forever mouse that has an accompanying business model around software updates.
Later in the interview, Faber said that there could also be a model where customers trade in a mouse for a newer version, similar to something like the iPhone Upgrade Program.
Faber pointed out that customers spend around $26 on a mouse or keyboard on average, which is "really so low" for "stuff you use every day." She said there's "so much room to create more value in that space as we make people more productive."

Article Link: Logitech Considers 'Forever Mouse' With Subscription Fee
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I hope this fails miserably
 
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ThunderSkunk said:
I'm less amazed that they did it than I am that a hundred million people just got out their wallets and went along with it. I just quit doing business with the companies that moved to a subscription model. Adobe was the first to get the boot, Parallels, Wacom, etc. Turns out it's actually easy to quit sending scummy tech companies your money, and feels great too.
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100%. The only subs I have are services, not products. I make purchases accordingly. A service is fine because it's clear you're not getting a product. It's products that have rental models that are frankly absurd. At least most software that's decent will have a "lifetime" option.

But 1Password burned me on that, so I'm careful with those as well.
 
better get lifetime free replacement if your dog eats it for locked in monthly subscription. constant revenue stream.
 
This is such a bad idea. Almost as bad as BMW requiring a subscription for heated seats in your car.
 
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Did someone at MacRumors accidentally schedule this article to publish on August 1st instead of April 1st?
 
My Magic Trackpad 2, while expensive ($150), is nearly 9 years old. The battery does need to be charged a bit more often than in the beginning, but otherwise it's working great. So... thanks, but no thanks?
 
“customers would never have to worry about [their mice] again”

Is is April’s fool?
 
We seriously have to come up with some new business model to replace subscriptions that works for both businesses and customers. The Netflixification of darn near everything nowadays is getting out of control.
 
When I was a smaller Cat, I ate the mouses up - it all they were good for to me.
Subscrition for a mouse 😅
I stay with my trackpad, never regret that shift - to have same movement on desktop as on laptop.
 
So, I will buy a better mouse from some chinose newcomer and Logitech will be out of business based on greed and the government will ban that company due to risks to my health (carpal issues and whatever) and then Logitech will bloom again with a perfectly mediocre mouse released every year in a new color and a fantastic buggy software with AI that simplifies my scrolling and translates text, proof reads my email, clicks in the links before I know I want to click on them and I am happy spending every month in a so called free update included in my forever mouse subscription, while the rest of world has foldable mice and finger print secure access to scrolling.
 
Well does that inspirational watch come with a subscription?
They really need to stop ********ting people with their ******** stories…
 
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If I take one of their "forever mice" and stick it firmly up their company's deep dark place, will it continue to work forever?
 
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