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- Give ATV the app store and everything that brings to the table (including iPlayer, 4OD etc..)
- Let other iOS devices act as controller/keyboard for aforementioned apps

...watch them sell like hotcakes.

Why has this not happened yet?!?!?
In iOS 5 you can wirelessly send content from your iOS device to an AppleTV. So, instead of running the app on the AppleTV and mirror it including controls to an iOS device, you run the app on your iOS device and mirror it to the AppleTV.
 
Open mirroring from iPhones and Macs to the ATV and you'll see a substantial increase in sales.
 
It is a shame.

I'd love a set-top box device that would stream my iTunes library and also internet channels. iPlayer on something more nimble and user friendly than a Wii or PS3? Yes please!
 
It's not just the poor interface, but even more importantly, the lack of content.

Many networks started blocking Google TV units from streaming their content.

Yep. That's it.

Blame the content providers who are trying to lock the market every which way they can.

At the same time, keep in mind this is a first generation product. Android is improving fast, which will translate into a better Google TV.

The concept is right, and it is more open and thus ultimately better than Apple TV. It also supports a full version of Chrome (with full Flash support), thus with a full wireless keyboard and a mouse it can come close to replacing a full-blown HTPC.

I use Apple products for all my computing needs, but have gone to PC for my HTPC setup -- it's simply much better than what is possible with Mac OS or iOS (I have tried to make work both a Mac Mini (running first Mac OS and PLEX, then Windows) and ATV).

I think Google has a chance of doing it better with OS 3, to which I would imagine the current Review is upgradable. For $99 I think the Review is a better alternative to ATV, for those who do not install XBMC on it.
 
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Browsing FIOS channels with a smooth apple interface would be awesome.

Maybe I am not understanding you correctly, but flipping through digital channels is probably never going to be as smooth as flipping through the old analog channels. With streaming video you have an I frame, which is a complete picture, and then some number of other frames that only contain the changes to the previous I frame, then a new I frame, and on and on. When you switch to a new channel you have to wait until the next I frame comes in before you can start displaying video again.

Analog channel switching could be smooth and responsive because it never had to deal with this.
 
Um...Mr. Jobs, TiVo is pretty damn successful, as has been for about a decade now. I know cable companies have put a major dent in their sales by offering their own DVR's, TiVo is still doing pretty well.

It depends on whatnpart of the world you're talking about. Where I live, TiVo has been sold at a loss for the last few years, with only 10% of customers than were forecast. Those who wanted a set top box already had one.


They just don't get it.

Apple will open up this market to the mainstream in due course, and we'll see another radical shift.

Half of me thinks this is true. Look at the iPad. every one was saying that the tablet market was a niche that had failed at mainstream, then apple as left every other electronic maker running to catch up.

I'm not sure how Jobs did it? It's like he sold his soul to the devel or something with the marketing success of iOS devices, which use are nice and shinny and a pleasure to hold. But here is a reason they are sold as "magical" rather than listing their speces.

So if anyone could sell a set top box to the world that they don't need, it's Apple.

No they won't. Apple are the furthest away from getting clued in.

The streaming set top box is a dead end. Apple's especially. In typical Jobs fashion their strict isolation will keep the ATV as a niche project.

I've said it before and I'll say it again - when every consumer electronics device coming to market has all these streaming services built-in, then you don't need a set top box. You only need the software.

Game console, Blu-ray player, television, cell phone ... they are all streaming content from multiple providers. Not just Google or iTunes.

Roku only survives because it's both cheap and flexible. If AppleTV had half the content providers that Roku did then it might be worth something. The best solution for Apple is to join the rest of the world and release iTunes so that it can be added as a service alongside Pandora, Vudu, Netflix, Amazon VOD, Spotify, Blockbuster, YouTube, Hulu, Qriosity, HBOGO, iPlayer, etc. etc. on every device that people are buying. Because while ATV just sits there, alone, the rest of the world is being given more and better choices that make ATV more and more unnecessary.

Just like the Revue.

Well I think you have hit the nail on the head with the "more choices" though I wouldn't nessecerly say better. VOD, Spotify, Blockbuster, YouTube, Hulu, Qriosity, HBOGO, iPlayer, etc. etc. The markert is saturated.

I'm not sure what new Apple could bring to the stage.
 
...

only product like this I would buy would be a dedicated Windows media center box with built on dual tuner for free ota broadcasts that I can hook an external drive to for the dvr function. basically this is what I already have but put it in a small package with an ARM CPU instead of a mini tower and I am sold.
 
While that's certainly true I think there's two additional points that need to be mentioned:

1) Geek's view of reasonable pricing tends to be somewhat unrealistic. Look at the fuss recently over Netflix raising prices, you'd think they were demanding you gave your kids college fund over rather than $6 a month. Now the content owners tend to go in the other direction but as much as I hate to say this (being a consumer and wanting the lowest prices possible) but I have a suspicion the content owners are closer to the balancing point than the geeks at this point.

2) Google didn't bother even talking to the content providers and that's a systematic problem with their various projects. Put simply Google has a long history of ignoring copyright and content ownership and in this case it came back to bite their customers hard.

Ultimately whatever the future of TV / Internet Video it's only going to happen when the various parties sit down and work out a deal that's acceptable to consumers AND allows content producers to make a profit.

I don't think it is the geeks that are screaming over the price increase. Based on fact that even Netflix has lowered their expected revenue for next quarter, I think its most of their customers. Content owns want as much as they can get, they even think you should pay every time you come in contact with their contact, buy it on DVD, buy it again on Blu-ray, buy it again for your computer, buy it again for you iPad, buy again .....
 
I agreed it's all about the content and price.
The platform who offers the best of both worlds above will win.

Add to that, easy to use and reliability. That's the winning formula.
 
I liked ATV

I'm perfectly happy with my first gen ATV running 100% stock. I don't see why it gets so much hate.

I liked the first Gen AppleTV...especially since you could buy shows. When the changed it to "rent only" on the ATV2 the selection was significantly diminished. :( I do like Netflix on AppleTV, however, I'd gladly pay more just to have full streaming access to all the video/audio content in the iTunes store.
 
I liked the first Gen AppleTV...especially since you could buy shows. When the changed it to "rent only" on the ATV2 the selection was significantly diminished. :( I do like Netflix on AppleTV, however, I'd gladly pay more just to have full streaming access to all the video/audio content in the iTunes store.

I actually consider the AT2 a downgrade because you can't even buy iTunes content. What kind of crap is that? I love being able to sit at my TV and purchase films as a whim, and you'd think Apple would want me to do that, eh?
 
Im guessing the same fate will happen to Google Wallet. Infact I hope it does, They want your phone to replace your wallet by 2015 or something. That is something that would scare me.

The Japanese have been doing it for decades. No reason to worry about it.

However, I would not want Google, an advertising company whose product is me, having access to all my financial transactions.
 
Once I got my SONY PS3 - I never looked at Apple TV, ROKU, GoogleTv, again. Even send my mac library to it via EyeConnect.
 
I see lots of typical discussion going on... this sucks, that sucks and this is great or this is the best.... Blah, blah, blah....

The way I see it, this is a major blow to Google TV. When you have a flop this big, Google will have to practically pay another manufacture to try it again... even if they do have a new OS or improved strategy. Logitech is loosing millions and I'm sure no one else is standing in line to be the next looser.

This is a huge flop and black-eye on Google. It will be interesting to see what this does to their overall strategy in this area. It will have to be rethought.
 
I wish the TV was more integrated and better organized.

My home theater rig.

set top box, surround sound, hdtv, apple tv

That really isn't that much stuff, pretty typical but to hook it all up was actually really annoying. To make the Apple TV and the Cable box both play through the surround sound was annoying. If i wanted to hook up one more thing to the TV i'm not sure i could get it to play through the surround sound.

Also i need to change TV inputs, surround sound outputs just to switch between all the devices. It's incredibly frustrating. Also I have 3 remote controls. There really needs to be a better way.
 
Like Motorola before it, another OEM fails hard at the hands of Googles lousy software and planning.

There are only around 300,000 Xooms that have been sold, which I'm sure is only about 10% or so that Moto wanted to sell by being "first" with an Android tablet. Oops.
 
You forgot airplay. I use it often to play music through my theater speakers. Also use it to browse photos when the grandparents are visiting.

I am not a huge fan of airplay. It cost some money, but I setup a Sonos based music system and it beats the pants off anything airplay can offer up.
 
I would also like to know about that crap Sony dug out from the bowels of their R&D basement. The Sony TV.
I was in my local Sony Style store at the mall a few months ago and I can attest that t Sony TV is worthless!!!!!!!!!!!!! No one even bothered to help me use it as I was fiddling around with that 300 key remote.
The sales staff, a bunch of non desrcript, Branch Devidian like schmucks wearing them long sleeve, beam-me-up-Scotty henleys simply stood around waiting for their orders from, "THE CHURCH".
I swear, if you ask them a question they couldn't handle, they'd pop a cyanide pill on the effing spot then fall back dead leaving you to mouth with or without audio:WTF!
 
Im guessing the same fate will happen to Google Wallet. Infact I hope it does, They want your phone to replace your wallet by 2015 or something. That is something that would scare me.

I bought a can of soda at my Hotel loby in Ikebukuro Tokyo in 2003 with a company issued cell-phone (just a flip phone) it showed up on the phone bill
 
Future of ATV

I like my AppleTV but I do wish that it could do more. Where it excels is that its extremely easy to navigate, setup, and understand. The tough part for Apple is going to be adding more functionality while still keeping it simple and straight-forward.

With the ATV in its current form, I think the best thing for Apple to do would be to try to license it's software so it'll be run on all new HDTVs. Right now the TV manufacturers are creating their own software interfaces and they're bound to be crappy compared to Apples.

However, for the ATV to take off it will have to evolve:

Evolve Apps:
I think it would be a great idea to have an App store...the only question is how you interact with the television. People obviously don't like having a keyboard in the living room and if you require an iPod touch/iPhone to interact with it you're severely limiting the audience (and making the total cost of ownership more). The other problem is making the box powerful enough while still not making it the cost of a console. However, I don't think we should underestimate the power of a TV top box that the average programmer can sell apps on. Some may wine about the quality of apps on the app store but at least you don't have to pay $60 for a game like you do on PS3/Xbox.

Evolve Content Agreements:
Why the heck does the ATV have a Netflix app when all the same content is already in the iTunes store?! Apple would be smart to work on a subscription agreement where people can get all the TV/music they want. The main roadblock here is obviously the content owners (the OPEC of movies/music). Netflix is making good money doing something that Apple could do with some extra negotiating.
 
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