Maybe Apple doesn't need "superior hardware" for a "superior product"?
Just a thought...
Ever try building a PC and having it "just work" - I used to all the time, never again (I just buy HP all built/configured and be done with it).
Most consumers just give Dell a call (or run to the local Wal-Mart).
Yup, for ten years. I've built tons of machines. Only one that had a problem was a dual processor AMD server board from Tyan. All the intel based stuff has worked until it was just behind the times.
All of my personally built stuff has "just worked" and has been way more rock solid than any Apple machine I've ever had. I'm at about a 75% repair rate for the Mac's I've owned. Every laptop has had problems, iMac's were broken, had a problem with my first Mac mini etc. In fact the ONLY machine that hasn't had a problem is my current mac mini, and it's relatively new so we will see.
All of my friends who have macs have had problems, I have one photog. friend who is getting rid of his macbook pro because the battery has failed three times. Girlfriends mac mini totally died in the past. It goes on.
Honestly the "it just works" stuff has only applied to my personally built Windows machines.