Low Sales Expected for Larger Apple Watch Series 8 Due to High Price Point

[brewcitywi]

The Apple Watch Series 8 model with a larger 1.99-inch display is expected to sell in comparatively low volume, which could indicate a high retail price, according to insightful display analyst Ross Young.

Young made the remarks on the latest episode of The MacRumors Show, explaining that the larger Apple Watch Series 8 model that is expected to join the lineup this year will be manufactured in relatively low volume, reflecting its forecasted sales.

Apple is purportedly expecting to ship just one million units of the larger Apple Watch in the third quarter of this year, compared to four million 45mm Apple Watch Series 8 models. This suggests that the new, larger Apple Watch may have a high price point that constrains sales volume.

This supports Bloomberg journalist Mark Gurman's recent speculation that the new Apple Watch will be stylized as a high-end model with a price tag in the region of $900 to $999. In addition to a slightly larger display, the device is expected to offer better durability and longer battery life.

Article Link: Low Sales Expected for Larger Apple Watch Series 8 Due to High Price Point

I’m in the apparel industry. 2XL, 3XL and 4XL shirts are always a top request. With new pricing, each larger size is much higher than before. When we carry them, they don’t sell as well as projected.

However, I love larger watches, and I’d probably pay extra for it. I have an Apple Watch 4 that’s still working great. Spreading the higher price over multiple years makes the decision easier.

If I could justify it, I’ve always liked the ceramic version of Apple Watch.

 

[twinlight]

So stores and brands order larger sizes because everyone is fat but they don’t sell?

I’m in the apparel industry. 2XL, 3XL and 4XL shirts are always a top request. With new pricing, each larger size is much higher than before. When we carry them, they don’t sell as well as projected.

However, I love larger watches, and I’d probably pay extra for it. I have an Apple Watch 4 that’s still working great. Spreading the higher price over multiple years makes the decision easier.

If I could justify it, I’ve always liked the ceramic version of Apple Watch.

 

[atomoboy]

You already have idiots who shell out $900+ for a phone so why not a watch too lmao

Many luxury items are corporate purchases as employee rewards, executive perks, etc. The newest Apple products have the same caché once reserved for the finest Rolex watch.

 

[flofixer]

I think the high price point is just to have a scape goat for low innovation. AW 4/5/6/7 are nearly indistinguishable for the average consumer. Always on is nice, but now two years old already.

I would say 4/5/6 are nearly indistinguishable but the 7 is like going from a regular iPhone to the Max version

 

[wilberforce]

Many luxury items are corporate purchases as employee rewards, executive perks, etc. The newest Apple products have the same caché once reserved for the finest Rolex watch.

As I expected, this is going to be a poser watch, not a real rugged activity watch.
Hopefully my expectations will not be met.

 

[bushman4]

Firstly we don’t know the exact price point
If the materials it’s made from and features are good it might very well be worth the price

 

[BugeyeSTI]

I'm willing to pay $999 if comes in a premium ceramic chassis. Sign me up for that, please!

Well unfortunately if one of the features is improved durability then ceramic is a no go. Ceramic is excellent at scratch resistance but is very brittle so it is awful in impact events.. I'd think titanium would be Apple's choice for durability as well as weight savings..