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If they release a cheaper iPhone, and the only difference is the plastic case, they can wave goodbye to their expensive model sales. The current iPhone is so easily to scratch and break that most people place it in a case anyway. If they're going to get one for near half the price, only an idiot or poser wouldn't.

As someone already said, if this is real, this is the beginning of the end for Apple.

:apple:
 
There is nothing wrong with a plastic iPhone. That shell looks great. Too bad that they will put old generation components in it... sigh.
 
Once you start lowering your prices, you lower the value and it-factor of your brand.


Häagen-Dazs ice cream was the **** in the 80s. Expensive, exclusive, people needed to have it. And as several studies have shown, drinking/eating more expensive stuff tricks the brain into thinking it's better.

Then they released Häagen-Dazs in stores so everyone could buy it, and more affordable. this killed a lot of the good will of the brand. People didnt just eat Häagen-Dazs because it was good ice cream, but because it made them feel good.



Human beings are broken to the core, and our minds are easily tricked. If you think Apple is somehow better by being some global marked leader who controls the majority of the marked, then you are a fool. Then they will eb Microsoft. Always compromising to appeal to the lowest dominator.


Apple is great, exclusive and no compromises. Filling their ranks with lousy low cost products is a very very bad move. I say, keep quality across every single piece of electronic they produce.



Look at other brands - Sony Vaio has excellent computers. Their top of the line are engineering marvels. The S 13 Premium, is a ultrabook thin notebook that packs 640m LE graphics, optical drive, 1600x rez matte screen, oversized trackpad and has sheet battery for 8-10 hour battery. But do you see this product in stores?

No. You see the lower crappy plastic sony vaios. these are the ones that fill the majority of stores. And thus consumers end up going home with a stupid laptop, which in the end tarnishes Sony's reputation.
Sony used to be exclusive and high quality too, remember.



Apple has more good will than any company. This is not a good idea!!

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Why not just reduce the price of the *ridiculously* over-priced, over-rated iPhone? This is a joke. I currently own an Orange "San Diego" (Intel 'Medfield' x86) Android 'phone which cost me £99 (actually, they refunded me for it, after a few problems, so it cost me £0 on pay as you go!), and is AMAZING:

http://shop.orange.co.uk/mobile-phones/san-diego-from-orange

why do you think? Aluminium is much more expensive to work with than Plastic.
 
Once you start lowering your prices, you lower the value and it-factor of your brand.


Häagen-Dazs ice cream was the **** in the 80s. Expensive, exclusive, people needed to have it. And as several studies have shown, drinking/eating more expensive stuff tricks the brain into thinking it's better.

Then they released Häagen-Dazs in stores so everyone could buy it, and more affordable. this killed a lot of the good will of the brand. People didnt just eat Häagen-Dazs because it was good ice cream, but because it made them feel good.



Human beings are broken to the core, and our minds are easily tricked. If you think Apple is somehow better by being some global marked leader who controls the majority of the marked, then you are a fool. Then they will eb Microsoft. Always compromising to appeal to the lowest dominator.


Apple is great, exclusive and no compromises. Filling their ranks with lousy low cost products is a very very bad move. I say, keep quality across every single piece of electronic they produce.



Look at other brands - Sony Vaio has excellent computers. Their top of the line are engineering marvels. The S 13 Premium, is a ultrabook thin notebook that packs 640m LE graphics, optical drive, 1600x rez matte screen, oversized trackpad and has sheet battery for 8-10 hour battery. But do you see this product in stores?

No. You see the lower crappy plastic sony vaios. these are the ones that fill the majority of stores. And thus consumers end up going home with a stupid laptop, which in the end tarnishes Sony's reputation.
Sony used to be exclusive and high quality too, remember.



Apple has more good will than any company. This is not a good idea!!

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why do you think? Aluminium is much more expensive to work with than Plastic.

A very long winded dodging of the point... they're too expensive. I don't want my brain to be tricked into thinking I'm getting something amazing; I'll just buy the cheaper but equally as fulfilling product, and pocket the change for REAL LIFE expenses.

Yes iPhones are great, no they are not worth £600!
 
OK, then why the problems with the iphone 5 supposedly scratching and Phil Schilling saying aluminum scratches?

Yeah - the iPod Touch 4 and iPhone 5 are metal neither have problems with scratches and scuffs...:rolleyes:

The big difference is one is polished and the other is not.
Macs don't scuff and scratch easily; iPods do.

Phil is referring to the black iPhone 5 only; the anodized black surface has dye injected into it. Like paint chipping off, as the black iPhone's metal shows wear, it will gradually turn silver and show "scratches." This is why you never hear of white iPhone 5s having scratch problems, but always hear of the "scuffgate" of the black iPhone.

Plastic scratches regardless of color, which is the big issue. If the plastic back were matte, then the scratch problem would be solved, but by the looks of it Apple isn't going to do that.
 
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The big difference is one is polished and the other is not.
Macs don't scuff and scratch easily; iPods do.

Phil is referring to the black iPhone 5 only; the anodized black surface has dye injected into it. Like paint chipping off, as the black iPhone's metal shows wear, it will gradually turn silver and show "scratches." This is why you never hear of white iPhone 5s having scratch problems, but always hear of the "scuffgate" of the black iPhone.

Plastic scratches regardless of color, which is the big issue. If the plastic back were matte, then the scratch problem would be solved, but by the looks of it Apple isn't going to do that.

"injected"? Nope. Google "anodising" and see how it works. I can't imagine a giant syringe would have the same effect... :D
 
"injected"? Nope. Google "anodising" and see how it works. I can't imagine a giant syringe would have the same effect... :D

That is not how Apple does the dying; they anodize with the dye to form an integrated film of aluminum oxide instead of dying after anodizing. In effect they form and "inject" dye into the metal with electricity.
 
Ok assuming, that this plastic iPhone will be somehow a reality in a few moths. Well I don't mind, I can even tell, that I like it. BUT, what will be with those legacy iPhones? Those glass 4S ones, and iP5s? These will be more expensive or same price? Or what?
 
sure is fugly

the last thing people want is cheap plastic :(

Hawaiian's will be fishing these out of the Pacific Gyre 10-15 yrs from now...

Right, that's worked out so badly for Samsung.. oh right, and every other phone out there.
 
That is not how Apple does the dying; they anodize with the dye to form an integrated film of aluminum oxide instead of dying after anodizing. In effect they form and "inject" dye into the metal with electricity.

Anodising IS the dyeing. They don't "inject" it, the anodising is the only process.
 
My boss telling me this is why he feeling so good selling apple stock. Now jobs gone and so is the magic :(
 
This is what i have been waiting for. Android is offered on a variety of cheaper more durable phones. Matching iOS up in every market is a smart move by apple, they know that they will generate revenue downstream from the app store purchases.
 
I prefer plastic casing on phones anyway. And not all plastic casings are cheap. Plastic seems to be more durable as well.



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sure is fugly

the last thing people want is cheap plastic :(

Hawaiian's will be fishing these out of the Pacific Gyre 10-15 yrs from now...
nokia-3310-troubleshooting.jpg

nokia 3310. nuff said
 
I'm considering buying a Nexus device from Google next cycle simply because I can't afford what iPhones cost off-contract. If Apple can deliver a quality experience at a sub-$400 price point, then I'd be quite happy.
 
Once you start lowering your prices, you lower the value and it-factor of your brand.


Häagen-Dazs ice cream was the **** in the 80s. Expensive, exclusive, people needed to have it. And as several studies have shown, drinking/eating more expensive stuff tricks the brain into thinking it's better.

Then they released Häagen-Dazs in stores so everyone could buy it, and more affordable. this killed a lot of the good will of the brand. People didnt just eat Häagen-Dazs because it was good ice cream, but because it made them feel good.

Being tricked is bad.
Being tricked while knowingly you are being tricked is stupidity.

I like the iPad. I'd buy two more if it's cheaper and my brain won't think it's any lesser just because it was less expensive.
 
Speak for yourself, I do NOT want a bigger screen for my phone.
I am aware that a lot of people would like a bigger screen, but that does not mean ALL people do.
And coming to the the rather tiresome subject of fragmentation. The BBC ( a public broadcasting company for the UK and N.I.) were recently often criticised
for providing a better iPlayer (on demand service) for iOS than for Android.
Their response was that it was easier for them (and cheaper) to optimise the app for iOS as it caters for fewer screen sizes and far less different hardware.
So wishing for loads of different screen sizes is also wishing for lower quality experience regarding app experience.

What a load of rubbish, firstly I didn't say "All" but "people" and I would say by the massive rise in Samsung sales it's very popular, go and hold your iPhone next to an S3, I had to admit my iPhone looked pretty poor in comparison. The big screen looks flash and people love having a phone as a status symbol, the iPhone was, but they need to re-invent not just tweaks to speed and how thin, I couldn't give a toss how thin it is..users want a smart looking phone for that money and a smart OS..it hasn't changed in 5 years.
.
I don't really mind I only every upgrade once they get affordable, but it's such a shame that Apple are giving the market away to Samsung. In a few Years it'll be like the PC to the Mac..
 
I'd MUCH rather have a plastic iPhone than have a "luxury metal" iPhone with a PLASTIC case on it to protect it from scratches. I have to use a damn otterbox with my iPhone while I use my s3 naked and have zero scratches/dents.
 
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